Interrelate

Quick stats

Minutes of customer interviews

Potential customers surveyed

Hours of workshops

The challenge

Interrelate is a not-for-profit provider of relationship services, specialising in supporting parents and children. Its services include counselling, mental health and wellbeing support, family dispute resolution, mediation, relationship education, school programs, family violence support, and parenting support.

People who rely on Interrelate’s services are often going through a difficult time, so the website needs to be straightforward and user-friendly. The organisation recognised that its existing site was not meeting that need as well as it could, which was adding to the burden of an already stressful time in people’s lives.

So Interrelate enlisted the aid of Luminary to undertake a deep discovery engagement to really drill down and understand who the primary users of the site were, their pain points, and how the site could be improved to better accommodate their needs.

Interrelate - online workshop with Miro board

What we did

The engagement kicked off with an immersion workshop involving a broad set of stakeholders from core business units. From this, Luminary ascertained that Interrelate’s digital vision was to:

increase traffic and conversion of services and programs to deliver business growth
improve digital-only service offerings
reorganise school services, programs and books into one hub
offer programs at appropriate points throughout the client’s online journey, and
update the services booking process.

Following the initial onboarding phase, our team did an organisation-wide digital ecosystem review, including analysis of Interrelate’s strategic documentation, technology systems, digital marketing activity, and data analytics. This was synthesised with an analysis of competitor and comparator performance, customer research, and market and trend forecasting to provide a foundation for a future state roadmap.

The comprehensive discovery focused on seven key areas of impact: resourcing, SEO, content, strategy, customer segmentation, technology and data analytics (read more about our ‘seven pillars’ framework for discovery). The process involved more than 260 customer engagements – including research interviews, customer surveys and cardsorting, as well as 20+ hours of workshops across all workstreams.

The insights uncovered had far-reaching implications not just for Interrelate’s future website, but also for the broader operations of the organisation.

Some of the key findings of the discovery process are outlined below.

SEO – There was a lack of keyword targeting throughout the site, with gaps between what people were searching for and what the site was delivering. Program-driven page names also meant that the content of pages was not always clear to users. Some terms that Interrelate should have been competitive for were ranking low. The analysis therefore identified a lot of ‘easy wins’.

Users – Five user types were identified: young adults (under 25), separation clients, referrers (e.g. case workers), teachers, and corporate partners (funding providers). We conducted interviews with all types of users, delving into how they were accessing the site, what it was like for them to work with Interrelate, and what their pain points were. Among the insights discovered were that clients strongly valued upfront transparency around the cost of services, that reducing the admin load of booking programs was critical for teachers, and that young adults and separation clients were facing delays of up to two weeks to book services due to the inefficiencies of the manual booking system. Overarching all of that, users were finding the site’s navigation confusing and struggling to find the content they needed.

Content – The brand voice on the site was very clinical, with an inconsistent depth of content. It was also not written with specific user types in mind, and pages were extremely content heavy.

Technology – Our technology audit identified a number of disconnected third party systems that would work much better if they were integrated, features of the CMS that were not being fully utilised, and search indexes that were not optimised to give the most relevant results.

Defining the future state

The outcome of the discovery exercise was a detailed digital strategy roadmap, which was presented to Interrelate in a final showcase.

One of the highlights of the roadmap was a recommendation to create a customer portal that will vastly streamline the service booking process, enabling users to see a dashboard of all of their invoices, communications with service providers, and details of past and future appointments. The roadmap also suggests a far more efficient booking process for teachers who are responsible for organising school programs.

The site’s information architecture has also been reimagined to reflect customer-research driven insights, with pages broken down to be more focused on specific topics.

From a visual design perspective, recommendations include a visible progress indicator so the user can see how far they are through the journey of particular tasks on the site, and the removal of key identifiers on-screen to make users feel safer if they are in a position of vulnerability.

The roadmap provides a comprehensive blueprint to inform the upcoming build of Interrelate’s new website, along with many recommendations that will improve the whole organisation’s ability to meet the needs of the people it serves.

In the words of Interrelate's Head of Social Enterprise and Business Development, Jared Ingle, "To fulfil our purpose of empowering people to thrive in their relationships, we need a user-friendly, engaging, and supportive digital presence. Our partnership with Luminary enabled us to evolve our digital transformation and prioritise the changing expectations our clients have. The Luminary team encouraged us to embrace digital through collaborative workshops, interviews, pulse checks, and presentations, and we are more productive, efficient, considered and have expanded our thinking – all thanks to the Luminary team."

“

This valuable discovery project with Luminary has shaped our future state service delivery model and uncovered many opportunities to improve the digital and overall experience of our clients. We are now strategically positioned to ensure equal access to our services for all people throughout Australia – enabling us to connect more vulnerable communities to our support services. I highly recommend Luminary as a strategic partner. Their experience, guidance, strategy, communication, and delivery is second to none.

Jared Ingle, Head of Social Enterprise and Business Development, Interrelate

Keep Reading

Want more? Here are some other examples of our work that you might be interested in.

[{"itemId":"7292c167-216b-40fe-bc19-72fa0c79cddd","title":"Australian Centre for the Prevention of Cervical Cancer","introduction":"The Australian Centre for the Prevention of Cervical Cancer (ACPCC) is Australia’s leading organisation for cervical cancer prevention.","linkUrl":"/australian-centre-for-the-prevention-of-cervical-cancer","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/3e2de707-d319-4335-b6b4-65efd2cf1137/ACPCC-Hero%20Banner.jpg?h=350&fm=webp","alt":"Doctor with patient","width":1945,"height":1094},"lastModified":"2023-04-14T06:50:17.8514631Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"6904c7d6-ba06-4fda-8921-ea2b8dc46fab","title":"AusAppPathways App","introduction":"The Australian Apprenticeships and Traineeships Information Service needed to create a mobile-friendly tool to help people make their chosen career a reality.","linkUrl":"/ausapppathways-app","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/dc0e3561-a903-44a4-9fa8-44bb1f493144/10_hero-project_AusPathway.jpg?h=350&fm=webp","alt":"Four young people looking at their mobile phones","width":1600,"height":900},"lastModified":"2023-09-19T04:55:11.7152136Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"a276d0b9-3b6a-4e40-9537-725498795d1c","title":"Avant","introduction":"Avant’s website rebuild has resulted in a comprehensive portal that serves as a premier destination for healthcare professionals.","linkUrl":"/avant","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/263d52e0-91a1-4d7d-b50a-d4cd46392460/template-feature_hero%402x.png?h=350&fm=webp","alt":"A doctor sitting in a chair","width":3840,"height":2160},"lastModified":"2024-04-23T08:33:01.3349188Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"2efe1f62-b4a8-43e5-b921-7a69eaf6e74d","title":"Beyond Blue","introduction":"Beyond Blue needed to transition away from a legacy CMS which was preventing it from supporting the mental health of the community in the best possible way.","linkUrl":"/beyond-blue","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/303bd2df-8a43-4b70-a964-bac351634fee/BB-case-study-hero.png?h=350&fm=webp","alt":"Picture of a person standing under an umbrella with rain","width":1440,"height":810},"lastModified":"2024-06-17T03:35:12.5785331Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"a0d0ba93-26c4-4157-a7fc-a24adaabca14","title":"Cancer Council Australia","introduction":"Cancer Council is the nation’s leading cancer charity, and the only Australian charity working across every aspect of every cancer.","linkUrl":"/cancer-council-australia","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/39fbad39-8379-4682-b59a-027402a9f3c7/CC-%20Hero%20Banner.jpg?h=350&fm=webp","alt":"Lady with cup of tea laughing","width":1945,"height":1094},"lastModified":"2023-09-19T05:19:55.8820686Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"f7258f07-ad22-4d17-acb8-42152ecf91d9","title":"Yarra City Council","introduction":"The City of Yarra is a local government area (LGA) in the inner eastern and northern suburbs of Melbourne, with a population of 91,543 residents. Some of Melbourne’s most iconic suburbs belong to the City of Yarra, including Richmond, Collingwood, Fitzroy and Carlton North.","linkUrl":"/yarra-city-council","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/350cd4e5-a619-4c97-9fba-8097289b2e05/yarraCity-case-study-hero.jpg?h=350&fm=webp","alt":"Picture of a government city council","width":1440,"height":810},"lastModified":"2023-11-23T23:56:32.5942493Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"ca642e38-73cd-4512-83eb-aefad7bb051f","title":"Clipsal by Schneider Electric","introduction":"Clipsal needed a fresh new website to optimise the user experience and better showcase its product range.","linkUrl":"/clipsal-new","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/2b6ea146-defd-483e-8a72-f2919f3492c5/Clipsal_CaseStudy_16x9_hero.jpg?h=350&fm=webp","alt":"Clipsal on a laptop","width":1440,"height":810},"lastModified":"2023-09-19T05:19:17.564572Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"c327ec2c-97c3-48a5-8c21-aaf57176ea06","title":"Global portfolio prioritisation for Schneider Electric","introduction":"Luminary was engaged to improve Schneider Electric's management of the digital portfolio across different teams and countries to enhance visibility and reduce the time in which jobs and ideas are assigned and completed.","linkUrl":"/portfolio-prioritisation-schneider-electric","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/ee311036-6c38-4bff-a78b-8cb9d94027f4/SE%2BJiraAtlassian-Hero%20Banner%20%281%29.jpg?h=350&fm=webp","alt":"Picture of the Jira platform for Schneider Electric","width":1200,"height":675},"lastModified":"2023-06-05T04:24:42.0001936Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"235bb343-860b-4fbb-a1cd-6ba86858d339","title":"Clipsal Electrical Design Application","introduction":"The Clipsal Electrical Design Application is a web-based app that enables professional consultants to help homeowners who are building or renovating to tailor their electrical, lighting and smart home plans and bring them to life.","linkUrl":"/clipsal-electrical-design-application","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/0d63608d-c923-4748-8156-b1a0c95226b5/Clipspec-Hero-Banner.jpg?h=350&fm=webp","alt":"Clipspec floor plan","width":1945,"height":1094},"lastModified":"2023-09-19T04:40:21.6727675Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"f30e3b27-4ea5-4191-ad68-c9382c0a2c51","title":"Crown Gifts","introduction":"Crown Gifts is an e-commerce site owned by Crown Resorts. Luminary replatformed the site onto Kentico 13 to bring it into line with Crown’s other digital assets.","linkUrl":"/crown-gifts","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/92ecda73-4001-4b55-8d0f-8bc30e209ba5/Crown-Hero%20Banner.png?h=350&fm=webp","alt":"Crown Gifts hero","width":1440,"height":810},"lastModified":"2024-10-24T04:31:24.341492Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"55b8f715-7f48-4853-b293-a6b9436b7a3e","title":"Fandelo","introduction":"Fandelo is a social engagement platform that fosters fan-based communities centred around sports, music and entertainment.","linkUrl":"/fandelo","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/f9676f92-8333-4452-8507-9979803bde23/template-feature_hero.png?h=350&fm=webp","alt":"Fandelo hero image","width":1600,"height":900},"lastModified":"2023-11-14T00:20:50.5703596Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"25e577e6-0283-43be-8338-1484b84466ef","title":"Fleet Plant Hire","introduction":"Fleet Plant Hire is a trusted leader with a continually growing database of over 2,500 registered earthmoving contractors, offering a wide range of highly skilled and industry-compliant operators and plant equipment to meet the needs of small and large projects.","linkUrl":"/fleet-plant-hire","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/79d501b9-2371-40ba-a48f-a35c2eb1e762/Screen%20Shot%202023-04-03%20at%208.42.43%20pm.png?h=350&fm=webp","alt":"Picture of a tractor grid in the soil","width":1916,"height":1070},"lastModified":"2023-04-17T04:01:17.5124645Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"14bb417f-7217-41ec-8a86-692071800864","title":"FlexSelect","introduction":"Schneider Electric was looking for a tool that would completely revolutionise the way it went to market with its electrical distribution boards.","linkUrl":"/flexselect","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/3c45d90d-1238-42df-bfac-dc167428f134/05_hero-project_FlexSelect.jpg?h=350&fm=webp","alt":"Image show FlexSelect application on a tablet","width":1600,"height":900},"lastModified":"2023-09-19T04:54:28.2251678Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"bc592cd9-0f23-4ad0-8bbc-e95cfa8632ca","title":"Fuso","introduction":"Fuso approached Luminary seeking to significantly improve customer engagement through the enablement of personalised product matching, and a greatly enhanced enquiry experience.","linkUrl":"/fuso","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/89178797-7c07-442c-be2a-2050db5801a2/Fuso-Hero%20Banner.png?h=350&fm=webp","alt":"Fuso truck on a bridge","width":1600,"height":900},"lastModified":"2023-06-27T02:09:05.5286584Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"0fda0ea4-1bc3-418c-b998-18ad3bb68085","title":"GroundProbe ","introduction":"Luminary and GroundProbe partnered on a discovery project to design a new application experience for GroundProbe engineers to analyse and monitor risks on site.","linkUrl":"/groundprobe","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/0ca7873f-3c5e-4fea-8173-70d07b752147/Ground%20Probe-Hero%20Banner.jpg?h=350&fm=webp","alt":"Mining worksite","width":2880,"height":1620},"lastModified":"2024-11-28T01:27:39.3502139Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"63901126-7597-4454-88e4-dcf7ca361ccc","title":"Healthylife ","introduction":"Healthylife – part of the Woolworths Group – is a digital startup that provides customers with health and wellness advice, services and products.","linkUrl":"/healthylife","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5a07b98e-f311-4727-906d-e74187f084e3/HL-Hero%20Banner%402x.jpg?h=350&fm=webp","alt":"HealthyLife website ","width":3890,"height":2188},"lastModified":"2024-06-24T05:59:38.0249316Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"c148c9f8-9b05-43d5-b9bd-35aba15a1fe2","title":"Hume Bank","introduction":"Hume Bank needed a world-class site that would appeal to a broad customer base.","linkUrl":"/hume-bank","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5bc2ef75-961e-4649-81f6-cb1c405eea94/06_hero-project_HumeBank.jpg?h=350&fm=webp","alt":"Image showing Hume Bank website on a mobile phone","width":1600,"height":900},"lastModified":"2023-01-25T04:26:17.7510758Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"55c065d3-db62-4bb2-84b1-7bacace40046","title":"IFM Investors","introduction":"IFM Investors appointed Luminary to deliver a new corporate website to deliver on the needs of its growing international audience.","linkUrl":"/ifm-investors","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/34126cdc-4f85-4045-bb4c-435c17e4c25b/ifminvestors04.jpg?h=350&fm=webp","alt":"IFM hero image","width":1600,"height":900},"lastModified":"2023-09-01T03:00:22.6360227Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"b6ba61e3-71de-44c3-9fb5-2600cb91e73d","title":"Kapitol Group","introduction":"Kapitol Group’s digital transformation and growth-geared website.","linkUrl":"/kapitol-group","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/7b21882b-6eea-4ec2-928b-df101e194139/ben-allan-BIeC4YK2MTA-unsplash.jpg?h=350&fm=webp","alt":"Picture of a Kapitol Group construction site","width":6000,"height":4000},"lastModified":"2023-03-02T02:52:58.1479747Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"e19b368d-2d38-4c11-aca9-73e998265725","title":"legalsuper","introduction":"legalsuper approached Luminary following a significant brand refresh and was faced with the predicament of redesigning and redeveloping their existing website or investing in a new build on a more suitable technical platform to suit their future needs.","linkUrl":"/legalsuper","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/30b520bb-72ac-4aa1-8daf-cd6d9da40249/OPTION%202.png?h=350&fm=webp","alt":"Picture of legalsuper team in a meeting in black and white","width":1321,"height":744},"lastModified":"2024-11-28T16:54:01.163501Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"a351c735-39a5-4f1e-8dbd-2a6d11936442","title":"Magistrates Court of Victoria","introduction":"The Magistrates’ Court of Victoria engaged Luminary to help design a future-state digital service ecosystem.","linkUrl":"/magistrates-court-victoria","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/2db8f116-bc8a-43c7-8dea-660c48c9c1fb/Untitled%20presentation.jpg?h=350&fm=webp","alt":"Picture of the Melbourne Magistrates Court","width":960,"height":540},"lastModified":"2024-03-18T23:54:39.5244922Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"8459efcd-4f23-4d5c-9901-8dabd129d029","title":"Melbourne Airport","introduction":"Implemented by Luminary and designed by Hardhat, the Melbourne Airport website is a future-focused digital platform built on headless CMS platform Kontent.ai. ","linkUrl":"/melbourne-airport","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/56bd154d-18c1-4cea-8b9d-b870de68fcf6/MA-feature_hero.png?h=350&fm=webp","alt":"Plane flying overhead","width":2000,"height":1125},"lastModified":"2023-08-15T06:17:29.7896927Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"1f9883a2-4afa-4386-be85-9a025cca11ea","title":"Melbourne Airport wayfinding system","introduction":"Streamlining the journey: Melbourne Airport’s new wayfinding system provides travellers with a faster, more efficient airport experience.","linkUrl":"/melbourne-airport-wayfinding-system","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5c0b4527-7e0d-4941-b104-e882f40a84bb/MA-Hero%20Banner.jpg?h=350&fm=webp","alt":"A man walking through Melbourne airport talking into a phone","width":2880,"height":1620},"lastModified":"2024-09-26T07:09:27.3598464Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"ab71c768-f80d-4125-ac97-656a514d0ad8","title":"Money3","introduction":"Money3 approached Luminary intending to establish a more solid and recognisable brand and carve out a place in the market amongst leading non-band providers. ","linkUrl":"/money3","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/54815af2-b200-4fa1-804d-40f76d01f998/template-case-study-hero%402x.jpg?h=350&fm=webp","alt":"Picture of two women sitting in the boot of a car","width":1440,"height":810},"lastModified":"2024-03-28T02:05:15.7274531Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"be572187-3511-4393-9a81-79bad5125c5e","title":"New South Wales Government Headless Content Advisory ","introduction":"The New South Wales Government OneCX Program engaged Luminary for an advisory project on headless CMS. Specifically, they wanted Luminary to clearly define and exhibit headless CMS so that its government agencies were aligned on what it means.","linkUrl":"/new-south-wales-government-headless","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/7e1b3cca-a3b2-480f-83a4-18aef27835f7/dan-freeman-7Zb7kUyQg1E-unsplash%20%281%29.jpg?h=350&fm=webp","alt":"Picture of the NSW Gov landscape","width":1439,"height":810},"lastModified":"2023-11-15T01:52:08.2239086Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"4f7cfa9a-b152-40dd-9a5b-f87bab10e21e","title":"Outerspace Design","introduction":"Product design consultancy Outerspace Design sought Luminary’s assistance to design a website that would reflect its contemporary vision and outlook.","linkUrl":"/outerspace-design","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/eb1be2c9-cae2-497d-8b8f-1188dd03a60f/outerspace-case-study-hero.jpg?h=350&fm=webp","alt":"Product design team","width":1440,"height":810},"lastModified":"2023-09-20T23:37:27.5849263Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"22d78be3-aa16-4a9f-a590-fd6ab234892b","title":"Pearson Australia Schools","introduction":"Pearson is a leader in the education publishing market, supporting over 25 million students across 70 different countries. The global dominance of this British-founded company has meant that most Australian students have used a Pearson textbook or digital resource as part of their primary, secondary or tertiary schooling.","linkUrl":"/pearson","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/fb5b63f7-14e5-4aa2-b614-5d92875a4eca/PearsonAUK12-feature_hero.png?h=350&fm=webp","alt":"Picture of a student standing in a classroom holding a Pearson textbook","width":3840,"height":2160},"lastModified":"2023-10-23T08:48:34.1692369Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"11c0f656-f986-4c93-b2fe-b9026d7f6bcf","title":"Pet Culture","introduction":"Backed by Woolworths and pet insurance specialists PetSure, PetCulture is a new online destination for pet owners.","linkUrl":"/pet-culture","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/40cae930-037d-4400-8a0b-c5cdb0069e85/IC-Hero%20Banner.png?h=350&fm=webp","alt":"Cute dog looking wistful","width":3890,"height":2188},"lastModified":"2023-11-13T03:37:08.0271282Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"39093a94-a51a-43e6-b41f-410488bbbbbc","title":"TTI Group (Ryobi)","introduction":"The parent company of household names Ryobi, AEG and Milwaukee, TTI Group, sought Luminary’s assistance to select a future-proof CMS for the re-platforming of eight of its brand websites.","linkUrl":"/tti-group","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/6e14f241-9706-4aaa-9237-29aba853fc41/template-case-study-hero%402x.jpg?h=350&fm=webp","alt":"Picture of a man using a Ryobi power tool in a shed","width":2880,"height":1620},"lastModified":"2024-03-28T06:00:18.8634592Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"e1a66d93-3eb8-4343-af7e-c97a3a03b0c5","title":"Save the Children","introduction":"Facilitating story-driven content and a smooth user flow to maximise donations and streamline content administration.","linkUrl":"/save-the-children","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d2782355-ccfc-41c0-83d0-b25895ff9c8c/StC-hero%20image.jpg?h=350&fm=webp","alt":"Little girl","width":1600,"height":900},"lastModified":"2024-10-24T05:00:28.5790734Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"788799fe-43b9-42ea-9636-06c3b819f11e","title":"Simplot","introduction":"Simplot has been serving up convenient, balanced meals for decades, found on the shelves of major supermarkets and in the pantries of Australians and New Zealanders.","linkUrl":"/simplot","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/20aecfb6-6ae5-4b18-b128-6c94a7cb8d74/Simplot-Hero%20Banner.jpg?h=350&fm=webp","alt":"Picture of a farmer outdoors holding green beans for Simplot food production","width":1945,"height":1094},"lastModified":"2024-02-06T03:25:34.3485675Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"d4e162d6-db25-4d86-b0d9-5c542b06782f","title":"The Fred Hollows Foundation","introduction":"A dynamic, user-first digital experience: Fred Hollows' website transformation delivers a more cohesive, accessible platform to enhance donations and better serve diverse audiences.","linkUrl":"/the-fred-hollows-foundation","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/8417de93-2951-4f08-ba30-4d1a3ef7cab9/FHF-Hero%20Banner.jpg?h=350&fm=webp","alt":"People wearing eye patches","width":2880,"height":1620},"lastModified":"2024-12-02T03:11:01.7342744Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"627cab70-3f5b-44be-9507-5a5f94a5bef1","title":"The Salvation Army Discovery Project","introduction":"A deep discovery engagement with Luminary has helped lay the foundations for a far more user-centric website for The Salvation Army.","linkUrl":"/the-salvation-army-discovery-project","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d6e69bd9-6b01-4d6c-8273-6bfd7ca620d0/salvos-case-study-hero.jpg?h=350&fm=webp","alt":"Woman in high vis vest standing with a box in front of a Salvos truck","width":1440,"height":810},"lastModified":"2023-07-14T01:19:12.8888805Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"7dc0e941-ed52-41bd-8c23-55697b418b16","title":"UNICEF Australia","introduction":"UNICEF Australia engaged Luminary to undertake a complete website rebuild, from discovery through to continuous improvement.","linkUrl":"/unicef-australia","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/97ca4e5a-46b0-4184-ba07-a018077b6643/Unicef-Hero%20Banner.png?h=350&fm=webp","alt":"A female UNICEF worker with a child","width":3890,"height":2188},"lastModified":"2023-08-15T06:27:37.5385481Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"}]

The Luminary newsletter

The Luminary newsletter

The Luminary newsletter

The Luminary newsletter

Interrelate

Quick stats

The challenge

What we did

Defining the future state

Keep Reading