There is no question that digital has completely redefined the realm of customer expectation. In some cases it has redefined whole industries – the classic examples being Uber and AirBnB.
While everyone would love to be the next headline-grabbing digital disruptor, the reality is that if you don’t embrace some degree of digital transformation, you’re guaranteed to be left behind. And if you think your customers are only comparing you to your direct competition, think again. Every digital touchpoint they interact with has the potential to raise the bar of expectation.
Luminary has been in operation since 1999, so we’ve seen countless technology fads come and go. We’ve had to chart our own course through all of these to stay relevant, so we know a thing or two about transformation. We’ve also guided many well-known Australian brands through the changing digital landscape over that time.
How we do digital transformation
Luminary adopts a four-stage approach to delivering on digital transformation engagements, based on the traditional ‘double diamond’ consulting methodology.
1. Exploration phase
In this initial phase we align our project team with yours on the landscape you operate in, and the context of the project. We will conduct research based on both internal sources (stakeholder interviews, sales reports and business strategy documents etc.) and external sources (industry trends, competitor research and customer research).
2. Strategy phase
This phase sees us filter the findings from the context session in order to recommend a way forward. We will use a range of activities such as user personas and journey mapping in order to make sense of the data we have collected.
3. Ideation phase
In this phase we bring research, ideas and inspiration to a facilitated ideation workshop, aimed at uncovering creative ideas for solutions, features and improvements. At the completion of this phase we will have explored new and innovative ways of solving problems and brainstormed how we can borrow from leading examples to deliver the transformation.
4. Refinement phase
This phase sees us refine and build out the ideas from the Ideation phase. We will develop a range of prototypes that we can test and iterate on with users and organisational stakeholders. Finally, we will create a roadmap that contains the timelines, resource requirements and action plan, with clear KPIs attached to each output.
And the proof?
A snapshot of some of the brands we’ve helped with their digital transformation journeys
Clipsal Electrical Design Application
The Clipsal Electrical Design Application is a web-based app that enables professional consultants to help homeowners who are building or renovating to tailor their electrical, lighting and smart home plans and bring them to life.
LUCRF Super
Underpinned by a comprehensive discovery phase, this project resulted in a site that is genuinely user centric.
Clipsal by Schneider Electric
Clipsal needed a fresh new website to optimise the user experience and better showcase its product range.
NGS Super
NGS Super was looking for a platform that would provide security and stability, as well as empowering its staff to be self-sufficient in managing the site.
Save the Children
Facilitating story-driven content and a smooth user flow to maximise donations and streamline content administration.
EBM RentCover
EBM RentCover’s new website went from concept to launch in less than three months.
Snooze
Part of the global Steinhoff group, Snooze has undergone a dramatic brand overhaul in the past 20 years from the budget-focused Capt'n Snooze to the more lifestyle-focused, premium Snooze brand.
Maple-Brown Abbott
Maple-Brown Abbott is one of Australia’s leading privately-owned investment management firms.
Melbourne Design Awards
Silver Winner - Fintech
NGS Super
Communicator Awards
Gold Winner - Financial Services
LUCRF Super
Communicator Awards
Winner - Insurance
EBM RentCover
Webby Awards
Official Honoree - Financial Services/Banking
EBM RentCover
Our digital transformation expertise
Key people and musings from our blog
Emma Andrews
Strategy Director
As Strategy Director, Emma's primary task is to ask lots of questions of our clients and transform the responses into a blueprint for success.
Marty Drill
CEO & Founder
Marty is the CEO and founder of Luminary.
Adam Griffith
Managing Director & Owner
Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.
Andy Thompson
CTO, Kontent.ai MVP, Kentico MVP, Owner
As our CTO, Andy heads up our developer teams, platforms and technology strategy.
Liam Thomas
Engagement Director
Liam leads the Client Service team and is ultimately responsible for the quality of our client relationships.
Chris Coppin
Solution Architect
Chris adds the magic that brings functionality to pretty designs and markup.
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