More than ever before, students are dictating how, when and where they consume educational services.
The typical profile of a higher education student, in particular, has undergone phenomenal transformation. The stereotype of the 18-24 year-old uni student or apprentice has given way to a much broader cross-generational further learning population.
The challenge for service providers is finding a way to communicate with such a diverse audience that resonates with each individual’s personal circumstances, life stage and tech savviness. The one-size-fits-all approach just doesn’t cut it anymore.
You need to be able to segment audiences and tailor information to their needs, and you need to be able to deliver it fast. With a large number of educational clients in our portfolio, we’re familiar with the issues you face. We’re experts in managing large volumes of data, integrating third party systems, automating routine tasks, and creating user journeys that help your audience quickly find the information they need.
And the proof?
A snapshot of our work
ANZIIF
Insurance and finance industry professional association ANZIIF wanted to elevate the member experience on its Sitecore website.
Australian Apprenticeships Pathways
This streamlined site is an amalgamation of two complex sites into one, where the journey is tailored to the needs of discrete user groups.
Melbourne Business School
Home to leading executive education programs, Melbourne Business School needed a website that would match the calibre of its courses.
William Angliss Institute
William Angliss Institute needed a website that would be a best-in-class competitive tool against universities, TAFEs and Registered Training Organisations.
Deakin University Student Association
Luminary has created an innovative, multi-device experience for today's digitally native university students.
AusAppPathways App
The Australian Apprenticeships and Traineeships Information Service needed to create a mobile-friendly tool to help people make their chosen career a reality.
Methodist Ladies' College
Methodist Ladies’ College needed a website that would provide a world-class user experience to match the quality of the education it provides.
Pearson Australia Schools
Pearson is a leader in the education publishing market, supporting over 25 million students across 70 different countries. The global dominance of this British-founded company has meant that most Australian students have used a Pearson textbook or digital resource as part of their primary, secondary or tertiary schooling.
“It is difficult to imagine a more complex website rebuild than the task IIS and Luminary embarked on in late 2016. The site manages around 100,000 pieces of data and a wealth of purpose-built resources. Luminary’s design and technical teams came up with an approach that is enabling people’s access to information relevant to their decision making, and connecting them with the physical networks that can take their enquiry further. Luminary’s solution also ensures that this is happening on the platforms the individual prefers to use. Project implementation was incredibly smooth, with the ‘new site’ readily adopted in the field.
Our expertise
Key team members
Tony Duan
Solutions Architect & Team Lead
Tony is a certified CMS developer across Kentico Xperience and Optimizely, with a strong mastery of complex integrations.
Liam Thomas
Engagement Director
Liam leads the Client Service team and is ultimately responsible for the quality of our client relationships.
Emma Andrews
Strategy Director
As Strategy Director, Emma's primary task is to ask lots of questions of our clients and transform the responses into a blueprint for success.
So, how can we help?
The following services can be tailored to meet your needs.
Digital Discovery
Clients need their agencies to build outcomes that generate the right results. To achieve those, we firstly need to understand both the business’ needs and the needs of the users. Enter Digital Discovery.
Websites that shine
Your website is often the first experience people have with your brand. Make your first impression count.
Digital strategy
A digital strategy is a process, a client experience and a combination of tangible outputs. The creation of strategy happens through a blend of activities, undertaken by a cross-functional team delivered within our Agile framework.
Digital Design
Our award winning design team adopts a user-centric approach when designing digital services and products.
Content services
A powerful content strategy is critical when it comes to guiding the creation, delivery and governance of content that succeeds in meeting your business objectives and your audience needs.
Web hosting services
Reliable and scalable hosting solutions to suit a broad range of organisational needs.
Check out the handy resources below for downloadable guides, checklists and templates to help you achieve your digital goals.
8 min read
How to choose the right CMS
You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.
9 min read
Building a martech stack
Selecting a martech stack can be overwhelming. The right mix of products can be the make or break of an organisation’s digital strategy. Here, we share our insights and tips from many years of assisting clients with this daunting task. We also include our downloadable Martech Audit Matrix for you to audit your existing stack.
6 min read
How to create a digital strategy roadmap
A good strategic roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.
5 min read
How to perform a website audit
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
6 min read
How to brief a digital agency
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable digital agency briefing template to help you get off on the right foot.
Everything you need to know if you're considering migrating your website from a traditional CMS to a headless CMS.
Everything you need to know if you're considering developing and launching a digital product.
5 min read
Why conducting a content audit is essential
Performing a content audit is a crucial step in optimising a website's performance. It can help identify outdated or irrelevant content, identify content gaps, improve SEO efforts, enhance user experience, and save time and resources.
