Luminary is a leading Optimizely Solution Partner
Luminary has been named Optimizely's APAC Solution Partner of the Year for two consecutive years.
Read about this award
Led by Optimizely MVP Ynze Nunnink, Luminary hosts one of the strongest Optimizely development teams in Australia. Our Optimizely expertise covers a wide range of industries, including charities and NFPs, education, health, automotive, professional services, and financial services. Alongside Optimizely development, Luminary also offers discovery, digital strategy, design, UX, content, SEO and analytics services.
Our Optimizely expertise
A snapshot of our Optimizely awards, projects and blog posts.
4 min read
Why you should upgrade to Optimizely CMS 12
Upgrading to a new version of the Optimizely CMS can seem daunting. It starts making a lot more sense once you open the black box and see that the benefits can outweigh the development effort.
3 min read
Optimizely names Luminary Senior Developer, Ynze Nunnink, OMVP
Luminary Senior Developer and Optimizely Lead, Ynze Nunnink has secured the coveted position of Optimizely MVP. Earning a Platinum badge for his contribution to the Optimizely and greater CMS community, Ynze will continue to share knowledge and enhance the Optimizely product offering through his work.
Veggycation
This project had one key aim – to use digital to drive consumption of Australian vegetables.
Life-Space Probiotics
Life-Space turned to Luminary to help expand its product, Australia’s number one probiotic, into the global scene.
1 min read
Luminary wins Episerver Partner Award
Luminary has been recognised as Episerver's most valuable new partner in the Asia Pacific region.
2 min read
Customising Episerver Forms
Episerver Forms has a lot of built-in functionality, but in some cases it is necessary to extend that functionality, which can be a tricky thing to do. This post contains information about rendering, overriding and problem solving custom Episerver form functionality.
5 min read
Episerver Personalization with persistent anonymous profiles
Episerver Personalization is a powerful feature to ensure your website displays relevant content to your visitors. At Luminary we needed a way to persist an anonymous visitor's personalisation profile across sessions without using Episerver Insight or custom cookies. Here's how we did it...
4 min read
Generating image metadata and SVG thumbnails with Episerver DXC Azure Blob storage
Episerver has an ImageData base class that natively supports images. But we needed to extend it to provide metadata fields and display SVG thumbnails. Here's how we did it...
6 min read
A multi-brand strategy in Optimizely DXP
The Optimizely Digital Experience Platform (DXP) is ideally suited to digital projects featuring multiple websites or applications. Here, we showcase a multi-brand engagement we are undertaking for Daimler.
Our Optimizely experts
Our experienced team of Optimizely strategists, designers and developers will guide you to get the best out of the platform.
Liam Thomas
Engagement Director
Liam leads the Client Service team and is ultimately responsible for the quality of our client relationships.
Gemma Hinds
Client Partner
Gemma is responsible for overseeing the planning and coordination of projects and maintaining client relationships.
Hadi Wijaya
Senior Developer
Hadi is an experienced developer who specialises in Kentico Xperience and Optimizely.
Liza Gerreyn
Client Manager
Liza is an experienced sales and marketing professional, with significant key account management expertise which she has fine-tuned across industries.
Anne-Marie Baker
Senior Producer/Agile Coach
Anne-Marie is a Digital Producer who loves using data to create a frictionless journey for clients and their audiences.
Andrew Korecki
Client Partner
Andrew is an experienced client partner dedicated to identifying client growth opportunities and providing client-centric advice to the Luminary team.
Emmanuel Tissera
Technical Director, Umbraco MVP
As Technical Director, Emmanuel works closely with our clients while providing leadership and mentoring to the development team.
Adam Griffith
Managing Director & Owner
Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.
Mark MacSmith
Lead Digital Strategist
Mark oversees the digital strategy for major digital experience projects.
Andy Thompson
CTO, Kontent.ai MVP, Kentico MVP, Owner
As our CTO, Andy heads up our developer teams, platforms and technology strategy.
Fab Ferrante
Senior Designer
As a UX/UI Designer, Fab's mission is to create enjoyable user experiences through design.
Mario Lopez
Solutions Architect, Umbraco MVP, Optimizely Developer, Team Lead
Mario is an experienced .NET & Optimizely developer, and an Umbraco MVP and Certified Master.
Johannes Untoro
Front End Developer and Team Lead
Jo is passionate about all things front end.
Optimizely is recognised as a Leader in Gartner’s WCM Magic Quadrant, as well as being named in the Magic Quadrants for Digital Commerce and Horizontal Portals. Optimizely is also an International Association of Microsoft Cloud Partners Winner.
Optimizely DXP features and benefits
E-commerce
- Optimizely developers can quickly build an online store, fully integrated with the store experience and connected to other business systems.
- Have full control over the brand and product experience with rich product content seamlessly blended with editorial content.
- Handle seasonal and campaign peaks with ease through elastic scaling in the cloud.
Digital marketing
- Take advantage of behavioural profiling and machine learning functionalities.
- Automatically generate landing pages.
- Create smart content with personalisation based on website interactions and search behaviour.
- Leverage customer profiles and data through predictive analytics.
- Seamlessly connect with existing digital marketing platforms, including HubSpot, Marketo and Eloqua.
Machine learning (Artificial Intelligence)
- Present individualised content and product selections in multiple channels, without complicated configuration using Episerver's combination of machine learning, artificial intelligence and statistical analysis.
Scalability
- Utilise the platform’s modular framework for extensibility and scalability.
Speed to market
- Launch your project faster by leveraging the efficiencies of a cloud-based platform.
Headless content management
The Optimizely CMS supports headless capabilities by providing additional features to its traditional content management suite. Its headless and traditional features can be used in tandem, providing a range of competitive benefits over other headless-only platforms.
The following headless capabilities are available in the CMS from day one.
- Context-free editing features in the CMS UI
- Headless API technologies to support multi-channel content delivery
- Mature and reliable infrastructure called Cloud Services
- 24h support services
For more details about Optimizely headless CMS, read our blog post 'Optimizely as a headless CMS'.
