How to become carbon neutral

Main image: Carbon offsetting through reforestation of the Yarra Yarra Biodiversity Corridor.

A few years ago we had time to reflect on the positive contributions we had made to the industry, to our clients, our team and society overall. While reviewing all the good stuff, we had to confront that we, like most businesses, had had a negative impact on the environment.

We have several offices with clients and team members in different locations, often requiring a lot of travel. Add to this an enormous number of computers and monitors, along with heating, air conditioning, general electricity, paper, water etc., and the impact is significant. There was a cost to the environment of us doing business and after being in operation since 1999, the cost was starting to add up.

We believe that it is now the responsibility of businesses to offset any carbon emissions that they create in their pursuit of doing business.

So we decided to go carbon neutral for our 20th birthday (1 July 2019). As we wanted to achieve it by that date, our assessment needed to be based on the previous financial year, 1 July 2017 to 30 June 2018. Now, for the third financial year in a row, we have offset our carbon emissions that we created throughout the year.

Looking back, we were a little naive about the effort that we would need to undertake to achieve carbon neutrality. We essentially figured we just had to list the major carbon emitting activities, such as how much electricity we had used and how many flights we had taken. Turns out it is a lot more involved than that!

We believe that it is now the responsibility of businesses to offset any carbon emissions that they create in their pursuit of doing business.

We are extremely committed to helping as many companies as possible become carbon neutral. As such, we want to share the information about what it takes to become a carbon neutral business. By having a greater understanding of what you are in for, it will hopefully improve your experience of the process and prepare you for the effort involved.

Here is the process to become carbon neutral:

Measure your footprint
Reduce emissions where possible, and
Offset the remainder to have a net zero footprint.

Measuring your carbon footprint

Below is a summary of common items measured in assessing the carbon footprint of a business. The ‘must be included’ list requires you to find evidence of each of these items.

Base level carbon impact assessment

Purchased electricity
Base building electricity and gas (if applicable)
Waste
Business travel and accommodation (taxis, rental vehicles, flights, accommodation)
Paper
Water
Fugitive emissions (from refrigeration and air conditioning)
Transportation of staff and products in business owned/controlled vehicles (e.g. fleet trucks and cars)
Combustion of fuels in stationary sources, e.g. boilers, furnaces, turbines

Utilities

If you have your own invoices for water and electricity, this process is generally fairly straightforward. On the other hand, if you have a shared or serviced office, apportioning your share can be tricky. In this case, the advice is to identify the overall electricity for the office and divide it by the head count and multiply by your number of team members. Similarly with water bills.

This process can be quite difficult and you may need to get the assistance of the assessor to use a generic per head calculation.

Travel to clients

When it comes to assessing your travel, this can be tricky, as it is not just about travelling interstate or internationally. Travel includes local travel to and from clients. This can be fairly easy to work out if you have company owned vehicles.

If you have a company Uber account, you can download your statement for the financial year. We switched to this model as it was easier to track all of the trips we took to see clients during the year. Occasionally a team member would accidentally charge a personal trip to the account, though this can be easily switched, ensuring that your costs and data are accurate.

We included train and tram travel in our assessment, though this was an estimate as we did not have sufficient data to get a precise figure.

Air travel

Our biggest impact on carbon dioxide emissions came from air travel. After trying to collate the data for the first year, we moved to a travel agency to capture all of the data in one place. This also allowed us to have improved self-booking and approvals systems. The only challenge we faced was that at the end of the financial year we could only produce a report on all of the invoices that had been generated, not the flight data. So we exported a list of all invoices and had to go through each trip and assign an origin and destination. This was tedious and time consuming and in hindsight we should have directly asked the travel agent for better flight data.

The number of nights accommodation is also calculated in your total. So if you use specific hotels then they may be able to help you with the data relating to how many nights your team stayed in that hotel in the last year.

Waste

A number of initiatives over the last decade have reduced the amount of office waste, largely through recycling. The calculation of this waste relies largely on the size of your bin, how full it is and how often it is collected each week. It is not a precise science as most offices do not weigh their waste on a weekly basis.

For businesses such as restaurants or manufacturing where waste is a lot higher than an office, the calculation can be a lot higher. Some organisations do receive a weekly waste weight amount and the invoices can be submitted for calculation.

Paper

In assessing paper usage, first identify whether your supplier may have offset the carbon footprint of their paper for you already. For example, Reflex does this. Finding the receipts for the office paper can be tricky if you do not have a dedicated stationery supplier who invoices you. Another way to check it is to identify if you have access to monthly reports from your digital copier. We receive a monthly report from Konica Minolta and were able to submit it to the assessor. That said, as our paper was already offset, we received a credit for this item. However, the printing itself is a different calculation and we have not included it in our carbon assessment.

Other areas that you should consider

Assessing travel, electricity, water and waste are essential in calculating the businesses footprint as they are the largest contributors to greenhouse gas emissions. There are some other areas that are recommended to include in the assessment to understand the broader impact your business has on the environment:

Postage, courier and freight
Staff commute to the office
Food and catering
IT equipment

Postage, courier and freight

For companies that send a lot of freight or parcels you may need to rely on invoices as the source of the data. However if you have a single account with a freight company, then see if you can login and export all deliveries for the given period. Individual payments for parcels sent over the counter at Australia Post are harder to track in your accounting system.

Staff commute

Assessing the staff commute means you need to ask a sample of your team members how they get to work each day. Coronavirus restrictions have impacted people's travel habits as people in most states of Australia have had a period of time working from home. This period can easily be excluded from the assessment. Sending your team a simple survey will produce a lot of data about their commuting habits that you can provide to the assessor.

Food, catering and IT equipment

Specific numbers on food, catering and IT equipment can be difficult to identify. So the suggestion is to export the invoices for these categories from your accounts system and provide them to the carbon assessor.

Other items to consider

Stationery
Telecommunications
Office printing
Cleaning services
Data centre electricity

Any other emissions sources which the organisation considers as relevant.

Luminary team tree planting day 2019 Melbourne

The Luminary team's tree planting day in Melbourne, 2019.

Reducing carbon emissions

As businesses grow it is natural that carbon emissions increase. More meetings, more computers, and more offices, all contribute to the total. Increased demand creates increased growth which creates a bigger footprint. Our challenge is to find ways to reduce carbon emissions as we grow.

Electricity usage has a huge impact on our carbon footprint. One strategy is to purchase renewable energy, which reduces carbon emissions and your total carbon footprint. If the cost is prohibitive or renewable energy is not available to your business, then the focus needs to be on reducing your energy usage. This includes turning off appliances when they are not in use.

As there can be many appliances (and lights) in an office, hooking them up to a smart adaptor that automatically switches them off at a set time, ensures that they are not left on overnight. The coffee machine and meeting room TVs are a prime example of this. They are used for around 6-8 hours per day, though many businesses leave them on full time. A smart adaptor such as TP Link Smart Plug (around $25-$35) can be connected to your wi-fi and be used to schedule each appliance. The upfront cost will be easily covered by the energy reduction on large appliances and the reduction in carbon offset costs.

Going out and buying a more energy efficient fridge when the current one is working fine is unlikely to be cost effective for you or the environment. Instead, ensure that new appliances that definitely need to be purchased are rated at the highest energy efficiency level you can afford.

As for office lights, ensure they are turned off overnight. The cleaners are quite capable of finding them and turning them on, so switch them off and ensure they do the same when they leave.

If you have an espresso machine, recycling your coffee grounds through an organisation like Reground is fairly inexpensive. They divert the coffee from landfill and it is used as fertiliser to grow food.

Providing your team with branded reusable cups can reduce takeaway cups and associate your brand with that reduction.

Most offices have recycling bins. Though very few have compost bins, largely because they are difficult to process and if left too long, can smell. There are very few options for processing and to initiate this program, you may need to recruit some staff to take the food waste home for composting. This is not ideal as it may be difficult to transport and the program can cease if a staff member leaves or becomes no longer inspired to take a bag of food scraps home each week. If you can come up with a sustainable plan around food waste, it can reduce your emissions. Food waste that rots in a tip, can produce methane and contribute to greenhouse gas emissions. Food waste in a compost is aerated and the methane is largely not produced and the waste transforms into usable soil.

Installing water filters and even soda stream machines, can reduce the amount of plastic brought into the office. It also reduces the amount of money your team spends on carbonated water. Banning plastic bottles in the office might be extreme to many, so providing encouragement rather than prohibition, may also reduce the amount of plastic bottles consumed each day.

Luminary's Bali team participating in the Mt Batur Reforestation Festival, 2019.

Offsetsetting your carbon footprint

A carbon offset (or carbon credit) is generated from an activity that prevents, reduces or removes greenhouse gas emissions from being released into the atmosphere to compensate for emissions occurring elsewhere. Carbon credits or offsets are typically measured in tonnes with one offset unit equalling one tonne of carbon dioxide equivalent. Offsets can be generated from projects such as renewable energy (preventing emissions from burning coal or gas) or waste gas recovery (preventing emissions from methane released from landfills).

There are a range of ways that can offset your carbon footprint. The most popular way seems to be the planting of trees. The cost of offsetting a tonne of carbon ranges between around $20-$30 per tonne, depending on the form of offset and the location. You can offset for cheaper in some countries such as India, though it can be difficult to get the certification that your carbon assessor will accept.

Luminary has offset its carbon footprint through tree planting in the Yarra Yarra Biodiversity Corridor in Western Australia's northern agricultural region, approximately 400km north of Perth, and carbon sequestration at Bimbadeen Farm on Phillip Island. This was an area that was cleared many years ago and with the contributions of many organisations and volunteers over the years, the area continues to transform and regenerate.

Carbon offsets in the Yarra Yarra Biodiversity Corridor are legally protected by 100 year Carbon Right and Carbon Covenant registered on the land titles. The trees your business plants will likely outlast the business, providing an enduring legacy for you and your company.

In total, Luminary has planted over 5000 trees through official carbon offset programs and our own tree plantings with the team in Melbourne and Bali.

Luminary has offset three financial years of its twenty one years of operation. Investing in offsetting the previous 18 years is currently beyond the budget, though could be a long term goal.

Lifetime carbon neutral

Microsoft has vowed to offset all of the carbon emissions created by its business since inception. This is an extraordinary undertaking when you consider the size and scale of its impact.

If your business is only a few years old, it may be worth seeing if you can calculate the total amount of carbon created during the lifespan of the business. This may be a difficult undertaking and if not possible, then consider taking the current year’s total which is likely to be more than the previous year’s and multiply by the amount of time you have been in business. You will need approval from the assessor and it is not clear whether this can be certified. However, paying to offset more carbon than you have likely used since the start of your business, means that you could confidently claim that you are carbon neutral for the life of the business.

Going carbon negative

You can also become carbon negative, if you offset more than your measured footprint (i.e. +5-10%) to have a net negative footprint. Adding 10 percent to the total cost of the carbon offsets is not that significant and as such, going negative is worth considering.

Next year, Luminary will seek to become carbon negative. We wanted to ensure that we had experience across three years and developed better reporting systems before aiming for our goal of carbon negative. We are now in a position to put our hand on our heart and say, we can very accurately track our carbon footprint and as such, become carbon negative in Year 4.

Our report

Here is a copy of our report for the 2020 financial year. We generated 136.53 tonnes of carbon dioxide. That is a lot. With around 15 trees planted for each tonne of carbon offset, we have invested in around 2055 trees for the 2020 financial year.

Summary

The process is a lot more involved than handing over your electricity bills. The first year that Luminary did the assessment it was quite involved as we were not tracking our data. Some factors were so involved that we changed systems or recording practices to ensure we did not have to crunch the data in the same way the next year.

Swapping all flights to a travel agent and all client visits and airport travel to Uber Business reduced the data gathering substantially. However I recommend that you ask your current or prospective travel agent (for when the borders open) if they can provide an export of trips in a given period of time.

Going carbon neutral is worth it. If you are reading this blog it is likely that you agree that the planet is warming and that this will impact us and future generations. With that context, anything we can do to reduce our impact helps stem the tide of climate change.

You might think ‘How can my business have an impact on the climate?’ It is a fair question. The answer is, it is already having an impact on climate change by producing carbon dioxide. So why not make the impact at least neutral?

We are not experts in carbon neutral certification, this article is our experience of the process. There are several companies that provide a carbon footprint assessment. Luminary engaged Carbon Neutral for the last three financial years to provide this service.

Keep Reading

Want more? Here are some other blog posts you might be interested in.

8 minute read

[{"itemId":"98e4be5f-7ad8-4a13-8ea5-b6cf7d8e9fe5","title":"Digital trend predictions for 2025","introduction":"In our annual meeting of the minds, our industry experts dissect every angle of digital and predict what technologies and trends will shape the year ahead.","blogUrl":"/blog/digital-trend-predictions-for-2025","isFeatured":false,"authors":{"publishDate":"12 December 2024","readingTime":8,"authors":[{"authorName":"Clarice Greening","authorUrl":"/clarice-greening"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/51f2c583-e730-4e65-9782-df419e11a65d/Clarice%20headshot%20square%20%20close.png?w=90&h=90&fm=webp","authorAlt":"Clarice Greening"},"readingTime":8,"tags":[{"name":"Strategy","codename":"strategy"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/dcbf5843-fc30-41db-a345-a53d88fc027e/Screenshot%202024-12-04%20at%203.33.37%E2%80%AFPM%20%281%29.png?h=350&fm=webp","alt":"two people on purple background with VR headsets on","width":1600,"height":887},"lastModified":"2024-12-13T01:34:33.2616162Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"173036d9-8179-483a-9b4d-81acee2de421","title":"How strategically switching off leads to a healthier mind","introduction":"SEO & Content Specialist Jess Goode went to SXSW Sydney on a mission – to learn as much as she possibly could about AI and content. What she came out with was something far more transformative. ","blogUrl":"/blog/how-strategically-switching-off-leads-to-a-healthier-mind","isFeatured":false,"authors":{"publishDate":"09 December 2024","readingTime":10,"authors":[{"authorName":"Jessica Goode","authorUrl":"/jess"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/6eeef1dc-16ca-410e-9d13-5c62f8692aae/Jess%20Goode%20headshot.png?w=90&h=90&fm=webp","authorAlt":"Jessica Goode"},"readingTime":10,"tags":[{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/669f2491-91ba-4436-a1d5-ea82950cae2c/Switching%20off.jpg?h=350&fm=webp","alt":"Woman sitting on a rock facing out to sea","width":1600,"height":900},"lastModified":"2024-12-10T04:39:26.62273Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"dd669656-0003-4be5-a81b-9f5ee657231a","title":"Is Xperience by Kentico ready?","introduction":"Xperience by Kentico, Kentico's next-generation flagship DXP, is still relatively new on the scene, with a rapidly evolving roadmap. This regularly-updated post attempts to cut through the noise and help you determine whether you and the product are ready for each other yet.","blogUrl":"/blog/is-xperience-by-kentico-ready","isFeatured":false,"authors":{"publishDate":"09 December 2024","readingTime":5,"authors":[{"authorName":"Andy Thompson","authorUrl":"/andy"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/ad43a4aa-bf08-4120-9b61-052f2af0c804/Andy_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Andy Thompson"},"readingTime":5,"tags":[{"name":"Kentico","codename":"kentico"},{"name":"Xperience","codename":"xperience"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/b049ebdd-ea6e-4f81-8f3c-8c4beb01ba63/dxp-crossroads.png?h=350&fm=webp","alt":"An illustration of a signpost in a wilderness, with signs pointing to common DXP features","width":1312,"height":736},"lastModified":"2024-12-09T00:28:10.0912565Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"e99c9364-2400-4d8d-b8a0-ddcda3bf8102","title":"Our highlights of 2024","introduction":"From celebrating our quarter-century birthday, to multiple big award wins and welcoming some pretty well-known household names, 2024 has certainly been a year to remember! ","blogUrl":"/blog/our-highlights-of-2024","isFeatured":false,"authors":{"publishDate":"05 December 2024","readingTime":5,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":5,"tags":[{"name":"Culture","codename":"culture"},{"name":"News","codename":"news"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/579634d8-c542-4c1a-bb0b-8e1b64e225b1/20240705_172037%20%281%29.jpg?h=350&fm=webp","alt":"two people paragliding on a sunny day with the Luminary logo on a flag trailing behind them","width":1600,"height":900},"lastModified":"2024-12-09T23:07:28.8141092Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"573e24d4-dcf0-4ca1-8296-72922f2281cf","title":"The future of AI: open source and democratisation with Meta","introduction":"Meta's decision to open-source its AI LLM project, Llama 3.2, is a significant step towards responsible and collaborative AI development, argues QA Analyst Iqbal Tawakkal.","blogUrl":"/blog/the-future-of-ai-open-source-and-democratisation-with-meta","isFeatured":false,"authors":{"publishDate":"01 December 2024","readingTime":6,"authors":[{"authorName":"Iqbal Tawakkal","authorUrl":"/iqbal"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/c1d7a85d-005c-4474-94d0-5633ea26fb1d/Iqbal_thumb%20%282%29.jpg?w=90&h=90&fm=webp","authorAlt":"Iqbal Tawakkal"},"readingTime":6,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"},{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/99a7aa1e-e1b3-4508-8c1a-a115c49f10f6/Meta%20AI%20at%20SXSW.jpg?h=350&fm=webp","alt":"Manohar Paluri with Ryan Patel talking at SXSW Sydney 2024.","width":1600,"height":897},"lastModified":"2024-12-02T23:27:54.0895721Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"a618fc65-c3cf-4b91-8bf5-c4b43fcf50cc","title":"Nominations are open for the 7NEWS Young Achiever Awards 2025!","introduction":"Do you know a tech savvy young Victorian who deserves to have their idea shown to the world? Get nominating for the 2025 Luminary Tech Visionary Award!","blogUrl":"/blog/nominations-are-open-for-the-7news-young-achiever-awards-2025","isFeatured":false,"authors":{"publishDate":"27 November 2024","readingTime":4,"authors":[{"authorName":"Clarice Greening","authorUrl":"/clarice-greening"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/51f2c583-e730-4e65-9782-df419e11a65d/Clarice%20headshot%20square%20%20close.png?w=90&h=90&fm=webp","authorAlt":"Clarice Greening"},"readingTime":4,"tags":[{"name":"Awards","codename":"awards"},{"name":"Culture","codename":"culture"},{"name":"News","codename":"news"},{"name":"Design","codename":"design"},{"name":"Development","codename":"development"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/05935fbb-2b9a-458e-8523-1fb8971b52f1/313405488_489332076559112_5544488230514033137_n%20%281%29.jpg?h=350&fm=webp","alt":"Young Acheiver awards logo with 7 news ","width":1200,"height":675},"lastModified":"2024-12-05T01:53:23.6681087Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"b676f112-85f8-4e76-a627-8e9a8c181176","title":"Thinking like a futurist: building a better tomorrow with AI","introduction":"Artificial Intelligence (AI) is everywhere. It's the subject of fascination, excitement, and fear. Headlines warn of job losses, ethical dilemmas, and a world reshaped by algorithms. Yet, what if we chose a different lens? What if we think like a futurist?","blogUrl":"/blog/thinking-like-a-futurist-building-a-better-tomorrow-with-ai","isFeatured":false,"authors":{"publishDate":"21 November 2024","readingTime":3,"authors":[{"authorName":"Nadia Mayangputri","authorUrl":"/nadia"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/589f6fd4-f8f3-436c-8f51-5576d18e79f1/Nadia_thumb%20%281%29.jpg?w=90&h=90&fm=webp","authorAlt":"Nadia Mayangputri"},"readingTime":3,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"},{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/1f014551-7e5d-4be4-b264-f8811197d3c3/pexels-thisisengineering-3913025%20%282%29.jpg?h=350&fm=webp","alt":"robot human hand on blue background","width":1600,"height":900},"lastModified":"2024-11-21T23:33:16.8543075Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"471b93ce-865f-4e85-adce-1724e8ecb6d6","title":"Disney characters, aged care and robots","introduction":"Technology has improved so much in the past decade. The amount of new things being invented has skyrocketed and things are evolving very quickly, almost too quickly. In some ways that can be a good thing, but after attending a session with Abi the robot at SXSW 2024, I concluded that’s not always the case. ","blogUrl":"/blog/disney-aged-care-and-robots","isFeatured":false,"authors":{"publishDate":"18 November 2024","readingTime":2,"authors":[{"authorName":"Jessica Djauhari","authorUrl":"/jessica"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/389ad1c9-1bc5-4ff6-83c2-271cc1702aa4/Jessica_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Jessica Djauhari"},"readingTime":2,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"},{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/09d8861e-24f1-4a0c-ba7a-f687ad1cc114/Screenshot%202024-11-13%20at%202.33.18%E2%80%AFPM.png?h=350&fm=webp","alt":"Woman speaking on stage with robot","width":1600,"height":900},"lastModified":"2024-11-19T04:30:53.0031601Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"b72a65a3-3346-44e1-b4e5-2a1e12f400b7","title":"Negativity bias: how it's affecting your job","introduction":"As we reflect on the rapid changes in our work environment and the growing influence of emerging technologies, it’s crucial to understand how negativity bias can hold us back. Whether it’s responding to feedback, making decisions, or managing workplace relationships, this bias can skew our judgment and impact our career growth. ","blogUrl":"/blog/negativity-bias-how-it-s-affecting-your-job","isFeatured":false,"authors":{"publishDate":"14 November 2024","readingTime":6,"authors":[{"authorName":"Amelia Davis","authorUrl":"/amelia"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/8ded0b98-de42-4dc3-975b-9557d639dc30/Amelia_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Amelia Davis"},"readingTime":6,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"},{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/9c091dfe-9dc7-4931-b99c-857c64db6894/pexels-googledeepmind-17484975%20%282%29.jpg?h=350&fm=webp","alt":"brain with colourful tangles","width":1600,"height":911},"lastModified":"2024-11-15T04:21:25.0583577Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"115a1739-f726-490a-bf6a-6de6d902d4cc","title":"Luminary attains Optimizely Gold Partner status","introduction":"We are pleased to announce that we are an Optimizely Gold Solution Partner.","blogUrl":"/blog/luminary-attains-optimizely-gold-partner-status","isFeatured":false,"authors":{"publishDate":"13 November 2024","readingTime":3,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":3,"tags":[{"name":"Optimizely","codename":"optimizely"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d80f613f-73a8-445f-a728-2b4b0e8aaf95/Opti%20Gold%20hero.png?h=350&fm=webp","alt":"Optimizely badge on yellow-orange gradient background with Luminary brand detail","width":1600,"height":900},"lastModified":"2024-11-15T00:21:52.495645Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"3059f2dc-edfd-4d2d-98bb-b8c3484643ee","title":"Will AI agents and Super AI replace humans as managers?","introduction":"After attending a session at SXSW on AI in the workplace, Senior Front End Developer Andrew Lismanto delves into what the future may look like for managers in an AI-driven world.","blogUrl":"/blog/will-ai-agents-and-super-ai-replace-humans-as-managers","isFeatured":false,"authors":{"publishDate":"12 November 2024","readingTime":6,"authors":[{"authorName":"Andrew Lismanto","authorUrl":"/andrewl"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/3531f493-972d-472c-b2e5-d80dedb530c5/Andrew%20L_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Andrew Lismanto"},"readingTime":6,"tags":[{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/f7d24160-ac87-436d-ae79-0eb76ebae5b6/AI%20woman.png?h=350&fm=webp","alt":"Manager with AI looking over his shoulder","width":1600,"height":900},"lastModified":"2024-11-14T12:02:57.2892676Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"c241ee99-faad-4cbb-8ec7-03d1afaf8d6a","title":"From the SXSW stage to the boardroom: Storytelling at work","introduction":"Emma Andrews, our Director of Strategy, shares her reflections and insights from SXSW, drawing from a range of talks and discussions that highlighted the powerful impact of storytelling.","blogUrl":"/blog/from-the-sxsw-stage-to-the-boardroom-storytelling-at-work","isFeatured":false,"authors":{"publishDate":"11 November 2024","readingTime":9,"authors":[{"authorName":"Emma Andrews","authorUrl":"/emma"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/b5cb5d7a-0830-4bc9-88d7-f9008ff59bd7/Emma_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Emma Andrews"},"readingTime":9,"tags":[{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/78b0d808-c39e-4194-ac8e-73ac0e977474/Emma%20presenting%20training%20-%20roadmap%20seminar%20lge.jpeg?h=350&fm=webp","alt":"Emma presenting roadmap strategy session","width":1600,"height":900},"lastModified":"2024-11-14T12:06:57.0142544Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"bff1c2ec-91d8-4694-bfcf-00d2e88a8a6b","title":"Beyond shareholder value: A new era of business","introduction":"A few weeks back we sponsored the B Corp meet-up at SXSW 2024, to show our support to the movement that is restoring the balance back to business. B Corp's don't believe in choice between economic growth or sustainability. We can have both. ","blogUrl":"/blog/beyond-shareholder-value-a-new-era-of-business","isFeatured":false,"authors":{"publishDate":"06 November 2024","readingTime":7,"authors":[{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/70a3ac0b-1f44-4b3e-abea-2117d3ac9c5d/Marty_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Marty Drill"},"readingTime":7,"tags":[{"name":"Culture","codename":"culture"},{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/10f6c960-25f7-45e6-8443-23838a67b6df/Marty%20presenting%20at%20B%20Corp%20meet-up.jpg?h=350&fm=webp","alt":"Marty presenting at B Corp","width":1600,"height":900},"lastModified":"2024-11-18T00:00:09.7295957Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"3ff749a9-370e-4139-9434-354cb14774d1","title":"The highlights of SXSW Sydney 2024","introduction":"Inspiration was surging for 38 of our team members, who came together from locations across Indonesia and Australia for this year’s SXSW in Sydney. \n\nWith over a thousand different sessions to attend, it was impossible to get to every session. So, we’ve wrapped up the top trends that we’ve seen emerging.","blogUrl":"/blog/the-highlights-of-sxsw-2024","isFeatured":false,"authors":{"publishDate":"28 October 2024","readingTime":4,"authors":[{"authorName":"Clarice Greening","authorUrl":"/clarice-greening"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/51f2c583-e730-4e65-9782-df419e11a65d/Clarice%20headshot%20square%20%20close.png?w=90&h=90&fm=webp","authorAlt":"Clarice Greening"},"readingTime":4,"tags":[{"name":"Culture","codename":"culture"},{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/4b8e7b5f-6da0-48bc-89d3-7c5e0f8db234/Screenshot%202024-10-28%20at%2012.14.42%E2%80%AFPM%20%281%29.png?h=350&fm=webp","alt":"Team Luminary in front of Sydney Opera House ","width":1600,"height":765},"lastModified":"2024-11-19T09:31:23.2011391Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"2d81ceef-35dd-4a4b-bef8-1399e2030ebe","title":"Building a modern web app: Unveiling the magic behind the scenes","introduction":"In today's digital world, having a robust, scalable, and secure web application is crucial for businesses aiming to stay ahead of the competition. Here’s a glimpse into the magic behind the scenes of our web app development process.","blogUrl":"/blog/building-a-modern-web-app-unveiling-the-magic-behind-the-scenes","isFeatured":false,"authors":{"publishDate":"23 October 2024","readingTime":4,"authors":[{"authorName":"Emmanuel Tissera","authorUrl":"/emmanuel"},{"authorName":"Josh Smith","authorUrl":"/josh"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/aa2a1751-9616-4b6d-ad57-637f7dfd0271/Emmanuel_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Emmanuel Tissera"},"readingTime":4,"tags":[{"name":"Development","codename":"development"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/97360c3d-d4ac-45d3-8410-db8a02b26f18/image1.jpg?h=350&fm=webp","alt":"Abstract pattern","width":1600,"height":900},"lastModified":"2024-10-24T06:12:24.0724256Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"12c18764-6a19-4a07-b6af-dc42a763bff9","title":"Xperience: Kentico's next-generation DXP","introduction":"Kentico's next-generation DXP, 'Xperience by Kentico', is their new flagship platform in 2024. But Kentico has been an established product for two decades. What makes this the 'next generation' rather than simply the 'next version'?","blogUrl":"/blog/xperience-by-kentico-next-generation-dxp","isFeatured":false,"authors":{"publishDate":"23 October 2024","readingTime":4,"authors":[{"authorName":"Andy Thompson","authorUrl":"/andy"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/ad43a4aa-bf08-4120-9b61-052f2af0c804/Andy_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Andy Thompson"},"readingTime":4,"tags":[{"name":"Kentico","codename":"kentico"},{"name":"Xperience","codename":"xperience"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/0c2694f2-9ad0-49d9-b846-fbdd3de3385a/robot-generations.png?h=350&fm=webp","alt":"Two generations of robots, rather and son, holding hands","width":1456,"height":816},"lastModified":"2024-11-07T22:24:52.417463Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"f105b23a-d1df-4882-ae7b-34295cfec6b6","title":"Umbraco Spring 2024 update ","introduction":"Technical Director Emmanuel Tissera covers the latest happenings in the world of Umbraco and Luminary’s involvement with the platform.","blogUrl":"/blog/umbraco-spring-2024-update","isFeatured":false,"authors":{"publishDate":"17 October 2024","readingTime":7,"authors":[{"authorName":"Emmanuel Tissera","authorUrl":"/emmanuel"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/aa2a1751-9616-4b6d-ad57-637f7dfd0271/Emmanuel_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Emmanuel Tissera"},"readingTime":7,"tags":[],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/0fbffc91-9592-4923-9803-0c022d606d2a/53795848842_1705a47cf4_o%20%281%29.jpg?h=350&fm=webp","alt":"Group picture at Umbraco Spring 2024 ","width":1600,"height":900},"lastModified":"2024-10-18T03:25:50.9188758Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"b46883a6-26ac-41e7-8b34-4a40ddca0d0d","title":"Google Analytics 4 tips and tricks","introduction":"It’s now been over a year since Google replaced Universal Analytics with GA4 – and the reviews have been mixed. We talked to a couple of Google Analytics ‘power users’ to get some insights into how to thrive rather than just survive on GA4.","blogUrl":"/blog/google-analytics-4-tips-and-tricks","isFeatured":false,"authors":{"publishDate":"16 October 2024","readingTime":9,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":9,"tags":[{"name":"Strategy","codename":"strategy"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/bb40f471-efaf-4f45-8df3-0766dcb451a4/GA4.jpg?h=350&fm=webp","alt":"GA4 on a laptop screen","width":1600,"height":902},"lastModified":"2024-10-17T06:30:45.3226878Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"03e30fc9-de51-4db0-90e5-ebab1ad861ce","title":"Will it fly? How to determine if there's a market for your digital product ","introduction":"Think you have a great idea for a digital product? Before you roll up your sleeves and start developing it, you need to make sure you have a clear vision and strategy, including figuring out if there is actually a market for your idea.","blogUrl":"/blog/will-it-fly-how-to-determine-if-there-s-a-market-for-your-digital-product","isFeatured":false,"authors":{"publishDate":"23 September 2024","readingTime":3,"authors":[{"authorName":"Josh Smith","authorUrl":"/josh"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/755fee77-3e9e-42ca-9f92-e88b0de4efdc/Josh_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Josh Smith"},"readingTime":3,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Development","codename":"development"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/75024ee6-4ab3-4ec9-8861-65206b058fb1/pexels-rakicevic-nenad-233369-1262304.jpg?h=350&fm=webp","alt":"Paper plane being launched into the sky","width":1600,"height":900},"lastModified":"2024-10-01T06:41:55.3789013Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"99c90db0-c4b2-4f20-b217-f69644801c1e","title":"Cooking for a Cause","introduction":"Luminary lends a hand at OzHarvest to help nourish its food relief mission.","blogUrl":"/blog/cooking-for-a-cause","isFeatured":false,"authors":{"publishDate":"22 September 2024","readingTime":2,"authors":[{"authorName":"Clarice Greening","authorUrl":"/clarice-greening"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/51f2c583-e730-4e65-9782-df419e11a65d/Clarice%20headshot%20square%20%20close.png?w=90&h=90&fm=webp","authorAlt":"Clarice Greening"},"readingTime":2,"tags":[{"name":"Culture","codename":"culture"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/27b2eda9-2e2c-455b-a117-86b890268333/OzHarvest%20Sydney%20hero%20image.jpg?h=350&fm=webp","alt":"The Luminary and Fred Hollows team at Oz Harvest in Sydney ","width":1600,"height":900},"lastModified":"2024-11-13T22:35:13.6717919Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"467f3766-327d-46ca-9f1c-0d6c6ed4f802","title":"How to fund digital products: Part 2 - Innovation budget planning","introduction":"In this second instalment of our two-part series on funding digital products, we discuss how to make a compelling case for investment in a product that doesn't exist.","blogUrl":"/blog/how-to-fund-digital-products-innovation-budget-planning","isFeatured":false,"authors":{"publishDate":"16 September 2024","readingTime":5,"authors":[{"authorName":"Josh Smith","authorUrl":"/josh"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/755fee77-3e9e-42ca-9f92-e88b0de4efdc/Josh_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Josh Smith"},"readingTime":5,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Design","codename":"design"},{"name":"Development","codename":"development"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/a5342a3a-80c5-467b-839a-e9a1fad81ee2/Gemini_Generated_Image_ts3f3ots3f3ots3f.jpeg?h=350&fm=webp","alt":"Graph image","width":1600,"height":900},"lastModified":"2024-09-17T01:30:17.6426724Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"d7853631-56b6-4dc9-846c-733e0961b531","title":"How to fund digital products: Part 1 - Traditional budget planning","introduction":"In part one of this two-part series, we'll look at some of the ways you can make a compelling case for investment using the data organisations typically have access to.","blogUrl":"/blog/how-to-fund-digital-products-traditional-budget-planning","isFeatured":false,"authors":{"publishDate":"15 September 2024","readingTime":4,"authors":[{"authorName":"Josh Smith","authorUrl":"/josh"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/755fee77-3e9e-42ca-9f92-e88b0de4efdc/Josh_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Josh Smith"},"readingTime":4,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Design","codename":"design"},{"name":"Development","codename":"development"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/a8d24e9b-3931-4c4b-9573-7df096de8836/image3.jpg?h=350&fm=webp","alt":"Equations","width":1600,"height":900},"lastModified":"2024-09-17T01:30:48.4616588Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"03d251fc-7cf7-45c3-a00d-8c8636ae63e2","title":"Behind the scenes of one of Asia’s Best Places to Work","introduction":"Our People and Culture Director, Leah Champion, recently paid a visit to all of our offices across Indonesia with our CEO, Marty Drill. Here she shares her impressions of each of the different offices, what makes them unique, and how each one has contributed to Luminary’s recent recognition as one of Asia’s best places to work.","blogUrl":"/blog/behind-the-scenes-of-one-of-asia-s-best-places-to-work","isFeatured":false,"authors":{"publishDate":"04 September 2024","readingTime":5,"authors":[{"authorName":"Leah Champion","authorUrl":"/leah"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/e42dcde8-7a98-4a5d-8453-6512212be85f/Leah_thumb.jpeg?w=90&h=90&fm=webp","authorAlt":"Leah Champion"},"readingTime":5,"tags":[],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/21247032-9a6f-441f-889e-8d8a23e4ac23/Bali%2025yrs%202.jpg?h=350&fm=webp","alt":"Bali team 25yrs","width":1600,"height":899},"lastModified":"2024-09-05T07:48:29.5980107Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"33f41907-5baf-45d4-bafd-7731ebf1eab7","title":"Will AI destroy the art of human communication?","introduction":"We’ve asked what we can gain, but have we asked what we may lose? Generative AI is revolutionising communication, but an overreliance on it has the potential to lead to language atrophy, a loss of critical thinking, and an erosion of trust in human interactions, argues Senior UX Researcher Matt Dalla Rosa. ","blogUrl":"/blog/will-ai-destroy-the-art-of-human-communication","isFeatured":false,"authors":{"publishDate":"28 August 2024","readingTime":6,"authors":[{"authorName":"Matthew Dalla Rosa","authorUrl":"/matthew"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/65d2bc71-8403-494b-bd53-f0cf72b8962e/Matthew_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Matthew Dalla Rosa"},"readingTime":6,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"UX","codename":"ux"},{"name":"Artificial Intelligence","codename":"artificial_intelligence"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/9d94c4f6-caad-46b8-9c6f-408e5bda2576/Ethereal%20Congregation%20of%20Classical%20Expressions.jpg?h=350&fm=webp","alt":"Statue heads","width":1600,"height":901},"lastModified":"2024-08-29T03:32:45.288523Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"3fce673c-fb4b-4a8e-bd28-0c6f6663e01a","title":"SXSW - The vibe. The talks. The people.","introduction":"South By Southwest (SXSW) is back for its second year in Sydney from 14-20 October! SXSW is the premier conference in Australia and we are excited to be sending a solid contingent of the Luminary team to the event. ","blogUrl":"/blog/sxsw-the-vibe-the-talks-the-people","isFeatured":false,"authors":{"publishDate":"27 August 2024","readingTime":2,"authors":[{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/70a3ac0b-1f44-4b3e-abea-2117d3ac9c5d/Marty_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Marty Drill"},"readingTime":2,"tags":[],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/c9596f02-97fc-4b1a-b3ce-3b1518355b50/img_6037__1__720.jpg?h=350&fm=webp","alt":"A large group of Luminary team members standing in front of Sydney Harbour Bridge at SXSW 2023","width":720,"height":540},"lastModified":"2024-08-30T00:53:04.8800678Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"c9d2e7be-24db-41ec-921a-6c37e9d5ad25","title":"Luminary named #02 Best Places to Work in Indonesia!","introduction":"Luminary has made the Top 10 Best Places to Work Indonesia list for the second year in a row, this year taking out position #02.","blogUrl":"/blog/luminary-ranked-2nd-best-places-to-work-in-indonesia","isFeatured":false,"authors":{"publishDate":"03 August 2024","readingTime":3,"authors":[{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/70a3ac0b-1f44-4b3e-abea-2117d3ac9c5d/Marty_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Marty Drill"},"readingTime":3,"tags":[{"name":"Culture","codename":"culture"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/96d629ca-53db-46e6-b5fd-d550ac839411/PXL_20240731_120116497.jpg?h=350&fm=webp","alt":"Marty and Indonesian team accepting GPTW award","width":3991,"height":2240},"lastModified":"2024-08-05T05:18:14.0319839Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"17999e30-f61b-424e-a765-21f09b4d4ea3","title":"My internship experience at Luminary: A journey in Marketing and People & Culture\n","introduction":"Our recent Marketing and People & Culture intern, Chloe Andrews, shares her experience of working with Luminary.","blogUrl":"/blog/my-internship-experience-at-luminary","isFeatured":false,"authors":{"publishDate":"30 July 2024","readingTime":3,"authors":[{"authorName":"Chloe Andrews","authorUrl":""}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/f3092c3f-0f5f-43e5-9ffb-34af37052bb9/Untitled%20design%20%285%29-modified.png?w=90&h=90&fm=webp","authorAlt":"Chloe Andrews"},"readingTime":3,"tags":[{"name":"Culture","codename":"culture"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/c87037d9-902b-4425-ac82-da695153ddc4/IMG_3897.JPG?h=350&fm=webp","alt":"Picture of Chloe Andrews standing against Melbourne city lights","width":2048,"height":1365},"lastModified":"2024-07-31T11:53:43.3997322Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"9711f80b-78bb-44a5-969c-77d2b7f170fa","title":"Evolving your SEO strategy for Google’s upcoming AI search experience","introduction":"Search, as we know it, is in a state of flux. In Australia, we wait with curiosity – and no release date for Google to roll out its new AI-generated search results module, AI Overviews, known as AIO. This is a new section of the search results page that will provide answers and suggestions generated by AI.","blogUrl":"/blog/evolving-your-seo-strategy-for-google-s-upcoming-ai-search-experience","isFeatured":false,"authors":{"publishDate":"28 July 2024","readingTime":7,"authors":[{"authorName":"Shayna Burns","authorUrl":"/shayna"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/83a416d3-1fe5-4780-9c56-455dd7348b4f/Shayna_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Shayna Burns"},"readingTime":7,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Artificial Intelligence","codename":"artificial_intelligence"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/cc55b2ed-6cff-4a4d-908f-5707c579d408/Screenshot%202024-07-31%20at%2011.54.34%20am.png?h=350&fm=webp","alt":"Picture of the iPhone with AI Overviews generating an outcome","width":2302,"height":1302},"lastModified":"2024-08-22T00:39:30.475903Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"d079b32e-20b0-4afb-93d5-f318b5330702","title":"Foundations of personalisation","introduction":"In today's digital landscape, personalisation isn't just a buzzword; it's a strategic imperative.","blogUrl":"/blog/foundations-of-personalisation","isFeatured":false,"authors":{"publishDate":"18 July 2024","readingTime":5,"authors":[{"authorName":"Josh Smith","authorUrl":"/josh"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/755fee77-3e9e-42ca-9f92-e88b0de4efdc/Josh_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Josh Smith"},"readingTime":5,"tags":[],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/40747a78-7e30-4db5-976f-c4ad7a04496f/personalisation%20blog.jpeg?h=350&fm=webp","alt":"Picture of seven bodies standing together to depict personalisation","width":1200,"height":655},"lastModified":"2024-07-29T02:32:36.6448083Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"96de1b53-4de3-4a8e-a1b1-95ffd2181752","title":"Figma releases new tools at Figma Config APAC in Singapore","introduction":"The passion and energy were contagious at Figma Config APAC, reminding us of the immense power of design to connect and inspire. As Figma Enterprise clients, Luminary hopes to further build upon the Figma community in Melbourne and Australia.","blogUrl":"/blog/figma-releases-new-tools-at-figma-configapac-in-singapore","isFeatured":false,"authors":{"publishDate":"16 July 2024","readingTime":4,"authors":[{"authorName":"Thom Bransom","authorUrl":"/thom"},{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/9cf8c468-76a6-48b9-8cf5-47f5f3165ce1/Thom_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Thom Bransom"},"readingTime":4,"tags":[{"name":"Design","codename":"design"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d374e6f0-5596-4510-84ab-b23cda9b6226/Figma%20CONFIG.jpg?h=350&fm=webp","alt":"Picture of the screen at Figma ConfigAPAC","width":1200,"height":637},"lastModified":"2024-07-25T01:40:44.0947167Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"63f76a29-c2fd-4c82-8bbf-2e6ff04e0dc7","title":"Luminary turns 25","introduction":"This wasn't a birthday we were going to let pass without a bang! We share a couple of exciting announcements about how we're marking our 25 years, and reminisce about our early days as an emerging digital agency.","blogUrl":"/blog/luminary-turns-25","isFeatured":false,"authors":{"publishDate":"24 June 2024","readingTime":7,"authors":[{"authorName":"Claire Dunton","authorUrl":"/claire"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/cf79ac7c-788d-4e5e-8d2d-1e7f1e7af7bc/Jess%20Goode%20headshot%20%281%29.png?w=90&h=90&fm=webp","authorAlt":"Claire Dunton"},"readingTime":7,"tags":[{"name":"Culture","codename":"culture"},{"name":"News","codename":"news"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/1654369b-ceb5-49a1-98db-48e5cd1267b5/Melb%20team%20celebration%20-%201600%20x%20900.png?h=350&fm=webp","alt":"Picture of the Luminary Australian team celebrating 25 years with confetti","width":1600,"height":900},"lastModified":"2024-07-09T08:08:24.770284Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"2001817e-5bf1-4d05-95ae-46967787a1c1","title":"Source control on Umbraco Cloud – are you doing it right?","introduction":"Umbraco Cloud lets you push your code directly to the repository that Cloud gives you – but just because you can do it, doesn’t necessarily mean you should. ","blogUrl":"/blog/source-control-on-umbraco-cloud-are-you-doing-it-right","isFeatured":false,"authors":{"publishDate":"20 May 2024","readingTime":4,"authors":[{"authorName":"Mario Lopez","authorUrl":"/mario"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/3cf9c6db-7758-4edf-930a-926af717a310/Mario_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Mario Lopez"},"readingTime":4,"tags":[{"name":"Umbraco","codename":"umbraco"}],"lastModified":"2024-07-17T03:15:17.2860021Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"e581bb52-5a91-4f49-8b57-9c7aa7af4dc3","title":"20 years of partnership - Fleet Plant Hire and Luminary","introduction":"Luminary custom developed an application for Fleet that operates their business","blogUrl":"/blog/20-years-of-partnership-fleet-and-luminary","isFeatured":false,"authors":{"publishDate":"23 April 2024","readingTime":4,"authors":[{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/70a3ac0b-1f44-4b3e-abea-2117d3ac9c5d/Marty_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Marty Drill"},"readingTime":4,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Development","codename":"development"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d2835e91-2bfc-4da1-9c88-700fe5cfe0ea/FPH%20Hero%20image.jpg?h=350&fm=webp","alt":"Picture of the Fleet Plant Hire team and Luminary team at MCG","width":1600,"height":1000},"lastModified":"2024-05-02T01:40:09.8458604Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"efc83f46-1bc9-4513-9e76-bb4b166f4cd7","title":"Luminary Launches BeFit Program","introduction":"New habits are hard to start and harder to stick with, but what if we could decrease the number of steps between our team and good habits?","blogUrl":"/blog/luminary-launches-befit-program","isFeatured":false,"authors":{"publishDate":"21 April 2024","readingTime":2,"authors":[{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/70a3ac0b-1f44-4b3e-abea-2117d3ac9c5d/Marty_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Marty Drill"},"readingTime":2,"tags":[{"name":"Culture","codename":"culture"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/b03e0042-a971-454b-a555-f159614cce99/Jaka.jpeg?h=350&fm=webp","alt":"Picture of Jaka and Andik running and training in Bali","width":6955,"height":4637},"lastModified":"2024-05-15T04:54:32.2718687Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"063b38a1-64a5-4918-9af0-6b4057d9b3b0","title":"Empowering enterprises with Sitecore XM Cloud","introduction":"The desire for increased marketer productivity, seamless omnichannel experiences, and cost optimisation is a constant thread across our client base. Sitecore XM Cloud is a future-proof solution designed to empower enterprises and address these critical needs.","blogUrl":"/blog/empowering-enterprises-with-sitecore-xm-cloud","isFeatured":false,"authors":{"publishDate":"15 April 2024","readingTime":6,"authors":[{"authorName":"Emmanuel Tissera","authorUrl":"/emmanuel"},{"authorName":"Erian Suwandi","authorUrl":"/erian"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/aa2a1751-9616-4b6d-ad57-637f7dfd0271/Emmanuel_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Emmanuel Tissera"},"readingTime":6,"tags":[],"lastModified":"2024-04-16T09:05:09.1395948Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"25a62881-55f2-4b53-b635-90ed239e27fd","title":"Luminary’s Sarah Dam and Grace Purton-Long short-listed for Women Leading Tech Awards","introduction":"We’re thrilled to announce that not one, but two of our Luminary team members have been short-listed for Women Leading Tech Awards, Sarah Dam and Grace Purton-Long.","blogUrl":"/blog/luminary-women-nominated-women-leading-tech-awards","isFeatured":false,"authors":{"publishDate":"17 March 2024","readingTime":5,"authors":[{"authorName":"Claire Dunton","authorUrl":"/claire"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/cf79ac7c-788d-4e5e-8d2d-1e7f1e7af7bc/Jess%20Goode%20headshot%20%281%29.png?w=90&h=90&fm=webp","authorAlt":"Claire Dunton"},"readingTime":5,"tags":[],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/1700a228-cb8c-4970-afe0-509f1e6d51ec/Womens%20in%20tech%20noms.png?h=350&fm=webp","alt":"Picture of Sarah and Grace standing against a black background","width":1600,"height":900},"lastModified":"2024-03-18T09:39:26.8354492Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"6d3573ba-0008-45a0-be68-7033a23ee001","title":"Regulating the use of generative AI in the workplace ","introduction":"Does your workplace have an AI Policy? If not, it’s time to start thinking about implementing one. Below are some factors you should consider in developing guidelines for the responsible use of AI.","blogUrl":"/blog/regulating-the-use-of-generative-ai-in-the-workplace","isFeatured":false,"authors":{"publishDate":"14 March 2024","readingTime":6,"authors":[{"authorName":"Andy Thompson","authorUrl":"/andy"},{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/ad43a4aa-bf08-4120-9b61-052f2af0c804/Andy_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Andy Thompson"},"readingTime":6,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/43921a64-87d9-4e27-926a-d3f77c019a33/2150912089.jpg?h=350&fm=webp","alt":"Robot and human staring into each other's eyes - Image by Freepik","width":1600,"height":901},"lastModified":"2024-03-14T22:25:55.5401403Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"2e3da869-61fc-41b1-8318-ed58b99507b3","title":"Should businesses be in the business of driving social change?","introduction":"Companies are increasingly being pushed to take a stronger stance on social issues, while at the same time facing pressure to not be 'too political’. Navigating the balance is no easy task.","blogUrl":"/blog/should-businesses-be-in-the-business-of-driving-social-change","isFeatured":false,"authors":{"publishDate":"11 March 2024","readingTime":7,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":7,"tags":[{"name":"Culture","codename":"culture"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/61c967e4-bbb3-47d2-9381-766d70547db0/BLM%20protest.jpg?h=350&fm=webp","alt":"BLM protest","width":1600,"height":900},"lastModified":"2024-03-12T00:17:04.2354953Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"4dc4410f-9f0a-4bd8-859a-6a0322948ac1","title":"Luminary wins back-to-back Optimizely Partner of the Year award!","introduction":"Luminary has been named Optimizely’s ANZ Solution Partner of the Year for the second year running.","blogUrl":"/blog/luminary-wins-back-to-back-optimizely-partner-of-the-year-award","isFeatured":false,"authors":{"publishDate":"21 February 2024","readingTime":2,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":2,"tags":[{"name":"Awards","codename":"awards"},{"name":"News","codename":"news"},{"name":"Optimizely","codename":"optimizely"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/b62a02a9-f3a2-41a8-ac9c-c741b18f7228/Opti%20solution%20partner.jpeg?h=350&fm=webp","alt":"Luminary receiving Opti award","width":1599,"height":900},"lastModified":"2024-02-23T04:25:55.5183316Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"40d2229c-ffbd-4fe7-b8c5-1602659323a0","title":"Introducing our new charity program, Luminary Hearts + Hands","introduction":"While we have always been big supporters of charities and NFPs, this year we decided to formalise our commitment with the launch of our new charity program, Luminary Hearts + Hands. ","blogUrl":"/blog/introducing-our-new-charity-program-luminary-hearts-hands","isFeatured":false,"authors":{"publishDate":"19 February 2024","readingTime":3,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":3,"tags":[{"name":"Culture","codename":"culture"},{"name":"News","codename":"news"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/999741b7-6a0a-43d3-a082-92a0c0f65f74/OzHarvest%20group.jpeg?h=350&fm=webp","alt":"Luminary at OzHarvest","width":1600,"height":900},"lastModified":"2024-02-20T10:45:33.1449695Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"69dd8ef2-94fc-4600-9e25-a4af5b70dcd8","title":"Tracking with consent: what you need to know about cookie pop-ups","introduction":"Cookie consent pop-ups are fast becoming ubiquitous – even for sites that aren’t technically obliged to carry them. But how do you respect users' right to privacy while still collecting valuable data to improve the customer experience?","blogUrl":"/blog/what-you-need-to-know-about-using-cookie-pop-ups","isFeatured":false,"authors":{"publishDate":"04 February 2024","readingTime":6,"authors":[{"authorName":"Sarah Crooke","authorUrl":"/sarahc"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d1d6bd1e-f59e-455c-bb78-faf4129f477e/Sarah_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Sarah Crooke"},"readingTime":6,"tags":[{"name":"Strategy","codename":"strategy"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/41189654-3fce-47be-b4ee-c4a167609080/BLOG%20POST%20COVER.png?h=350&fm=webp","alt":"Picture of a privacy icon and cookie on a purple computer screen","width":1600,"height":900},"lastModified":"2024-02-07T00:18:16.8174039Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"886410d7-e896-44a3-98d1-221728a37f8c","title":"The digital design trends that shaped 2023 ","introduction":"Gradients made a comeback, bold typography options never left us, and we all got a little closer to bridging the gap between design and development.","blogUrl":"/blog/the-digital-design-trends-that-shaped-2023","isFeatured":false,"authors":{"publishDate":"09 January 2024","readingTime":9,"authors":[{"authorName":"Thom Bransom","authorUrl":"/thom"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/9cf8c468-76a6-48b9-8cf5-47f5f3165ce1/Thom_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Thom Bransom"},"readingTime":9,"tags":[],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/bdd1a2fa-c30c-44b2-bd48-cfbac51ce504/Hero%20Post..png?h=350&fm=webp","alt":"Picture of candy colour design examples","width":1600,"height":900},"lastModified":"2024-01-30T04:15:13.022751Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"3524f3ba-1ba5-412b-a401-dcaebad77173","title":"Umbraco Cloud Australian data centre welcomes first commercial customer","introduction":"Luminary has delivered the first commercial customer to the Umbraco Cloud Australian data centre.","blogUrl":"/blog/umbraco-cloud-australian-data-centre-welcomes-first-commercial-customer","isFeatured":false,"authors":{"publishDate":"13 December 2023","readingTime":4,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"},{"authorName":"Emmanuel Tissera","authorUrl":"/emmanuel"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":4,"tags":[{"name":"Hosting","codename":"hosting"},{"name":"Umbraco","codename":"umbraco"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/e75db622-d2b5-43d7-ac6f-78eb2299829d/Screenshot%202023-12-18%20at%205.13.04%20pm.png?h=350&fm=webp","alt":"R&J Batteries home page","width":1599,"height":900},"lastModified":"2024-02-22T23:11:01.3753961Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"7d56ef5b-bfb6-4f38-aada-2220a73d2f4b","title":"Digital predictions for 2024","introduction":"In our annual meeting of the minds, our industry experts dissect every angle of digital and predict what technologies and trends will shape the year ahead.","blogUrl":"/blog/digital-predictions-for-2024","isFeatured":false,"authors":{"publishDate":"07 December 2023","readingTime":10,"authors":[{"authorName":"Claire Dunton","authorUrl":"/claire"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/cf79ac7c-788d-4e5e-8d2d-1e7f1e7af7bc/Jess%20Goode%20headshot%20%281%29.png?w=90&h=90&fm=webp","authorAlt":"Claire Dunton"},"readingTime":10,"tags":[{"name":"Strategy","codename":"strategy"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/b1e03749-e098-4338-9e46-15cc106c8272/Blog%20Banner%20img-crystal%20ball.jpg?h=350&fm=webp","alt":"Crystal ball image in hands","width":1600,"height":900},"lastModified":"2024-06-25T09:08:20.7092983Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"f8aa5d0c-57b2-49c2-beab-8f8f2df878f6","title":"The moments that shaped our year","introduction":"From winning the Australian web industry’s most prestigious award, to being named on the Best Workplaces List in Australia, Indonesia and Asia, it’s been a pretty big year for us. Here are some of our highlights.","blogUrl":"/blog/the-moments-that-shaped-our-year-2023","isFeatured":false,"authors":{"publishDate":"04 December 2023","readingTime":4,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":4,"tags":[{"name":"Culture","codename":"culture"},{"name":"News","codename":"news"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/1fc9ecf9-a566-4abc-9d65-fba50ee5669a/SXSW%20Opera%20House.jpg?h=350&fm=webp","alt":"Some of our team members in front of the Opera House","width":1600,"height":900},"lastModified":"2024-01-22T18:58:08.5163953Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"afe1d75b-d813-4d8b-b5c6-2ad14c86acbc","title":"A design perspective on the future of technology","introduction":"Four Luminary designers attended SXSW Sydney, and countless ideas emerged. Here are some of the key takeaways from the panels, talks and experiences our design team enjoyed.","blogUrl":"/blog/design-perspective-on-the-future-of-technology","isFeatured":false,"authors":{"publishDate":"19 November 2023","readingTime":8,"authors":[{"authorName":"Grace Purton-Long","authorUrl":"/grace"},{"authorName":"Kelvin Lin","authorUrl":"/kelvin"},{"authorName":"Renu Gudlawar","authorUrl":"/renu"},{"authorName":"Thom Bransom","authorUrl":"/thom"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/aea89168-f277-48ac-8727-0372716b0993/Grace_thumb%20v2.jpeg?w=90&h=90&fm=webp","authorAlt":"Grace Purton-Long"},"readingTime":8,"tags":[{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d226397b-142f-4853-a1af-b210773be1bc/BT2_0533_qmqIRkrK_20231019051530-scaled.jpg?h=350&fm=webp","alt":"Picture of a man standing behind a SXSW Sydney branded podium.","width":1199,"height":750},"lastModified":"2024-05-15T04:54:12.1003685Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"7be67dd8-675c-5ee0-849c-6aa934b21790","title":"Why conducting a content audit is essential ","introduction":"Performing a content audit is a crucial step in optimising a website's performance. It can help identify outdated or irrelevant content, identify content gaps, improve SEO efforts, enhance user experience, and save time and resources. ","blogUrl":"/blog/how-to-do-a-content-audit-and-why-you-should","isFeatured":false,"authors":{"publishDate":"31 July 2023","readingTime":5,"authors":[{"authorName":"Victoria Whatmore","authorUrl":"/victoria"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/1c65b8af-9e2b-4796-bc14-12cf4aebce9c/Victoria_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Victoria Whatmore"},"readingTime":5,"tags":[{"name":"Strategy","codename":"strategy"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/21666b50-b807-44da-adf4-057438e6d157/Content%20Audit.jpg?h=350&fm=webp","alt":"Content Audit","width":1600,"height":900},"lastModified":"2024-01-30T21:59:46.4488246Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"}]

The Luminary newsletter

The Luminary newsletter

The Luminary newsletter

The Luminary newsletter

How to become carbon neutral

Measuring your carbon footprint

Other areas that you should consider

Reducing carbon emissions

Offsetsetting your carbon footprint

Summary

Keep Reading