Getting your head around headless content management

The event opened with a (very) brief introduction on what a Headless CMS actually is, and a few points on why you might consider one, or in other words, why you might be attending this event! We then moved very quickly into a discussion with the panel.

The key questions asked during the course of the conversation were:

What do you see as the main drivers for choosing a headless approach?
Can you give an example of where headless has been really effective for an organisation?
If an organisation was just building a website, should they consider headless?
What are the costs involved in headless compared with a more traditional approach?
Does taking a headless approach create a need for any new skills or roles within an organisation?
What are your predictions for the future of headless?
If you were going to give one piece of advice to people considering headless, what would it be?

We then went to the audience for some questions, which covered personalisation, each vendor's key advantage over the competition, and whether this spells the end of back-end development!

The panelists

Contentful

Kentico Cloud

Acoustic

Sitecore

The video

More Q&A

We ran out of time to answer everyone's questions, but thanks to the magic of the Internet, we can continue the conversation here! I took the remaining audience questions from Slido to our panelists to see if they had any further thoughts to add, and was not disappointed! Read their thoughts below.

How about headless for small businesses or is it strictly an enterprise product? (Does Contentful, for example, plug into WordPress?)

Boris: Headless can definitely be utilised for small businesses. We have quite a few examples off small to medium sized businesses using Kentico Cloud. There is no plugin for WordPress, but any developer familiar with AJAX can pull Kentico Cloud content into your WordPress sites.

Paul: Headless tends to work better for organizations that have in-house frontend development skills, or work with an agency (like Luminary) who does. Often small businesses don't have ready access to these skillsets, so you really have to evaluate why you need headless (flexibility, scalability, agility) and if you have the right team to go that route. As for Contentful plugging into Wordpress, yes, we have customers who run them in tandem. For example, a large retailer with 400 stores has a Wordpress site that each local branch can update with local information (event calendar, regional promotions, etc), with a central Contentful backend managed at HQ that pumps "corporate" content into each of the WP sites (legal, product info, etc.). They are evaluating migrating all the sites to Contentful, but this is a familiar use case we call "pilot-in-parallel" where customers run their existing setup in parallel to Contentful while they replatform.

Mick: Small businesses can benefit greatly from headless. Moving into an API based consumption of data and layout, this opens up more flexibility to app build technologies that can be build at a more rapid pace and deployed on more varied hosting to help reduce costs. On top of this, static site generators are now available for a lot of small business type applications, again aiming to reduce costs while also increasing performance

What is the adoption rate of headless CMS in Australia?

Mick: There is a rapid uptake of headless applications being built. CMS in general has such a long history, that headless is just a natural progression. Most popular front-end frameworks are supported, so the barrier for entry into this is very low.

Boris: We see more and more traction and we assume that headless is in the early adopter or early majority phase right now: https://kenticocloud.com/blog/state-of-headless-cms-market-2018

How do you deal with system and data fragmentation in a headless world?

Boris: This can be challenging, but if the architecture is designed appropriately we don’t see any issues you wouldn’t see otherwise in monolithic systems as there are always some integrations even with those. In general, content, assets and even configuration and other data can be stored in your headless CMS, so data fragmentation can be even lower.

What are some of the common obstacles that clients run into when migrating to a headless architecture?

Boris: SEO is a big area where additional care has to be taken during the content modelling phase as you need to account for it early on. Additionally, as already discussed during the panel event, the change of mindset to a content first one can be quite challenging at times: https://hackernoon.com/headless-cms-first-change-your-mindset-e9f6d8b6a41e

Mick: Not thoroughly thinking through their data model, and the problems they are trying to solve. It is easy to build complex applications when simpler solutions will suffice. Map and plan out the solution and data structures first, then map that into your layout requirements.

What’s next for headless CMS? Is it at the state of maturity?

Mick: Definitely not at maturity. We are seeing a convergence of artificial intelligence capabilities now forming part of headless offerings. All applications resolve around dynamic data, so to ensure that this process is as easy and efficient as possible, all while providing relevant data to the end customer, AI is helping to bridge that gap, supporting what data is returned in a more automated fashion.

Boris: I’d definitely say it’s mature enough to be considered for any type of project and scale. As mentioned above, we are probably in the early majority phase so vendors will have to scale up to provide the best customer experience for all of their customers.

Headless is not a silver bullet. What can't it do?

Boris: It’s a solution for all your content needs from the idea phase to the, production, delivery, personalisation and optimisation phases. Everything else should be handled by other best of breed solutions.

Has the rise of headless resulted in new marketplaces for heads?

Boris: Currently there isn’t a bespoke marketplace, however you’ll find plenty of “heads” on GitHub.

Mick: There are always opportunities for new markets. We see this opening up in the headless space as well. Building fully formed component and layout based frameworks are becoming more prevalent. Examples of this can be seen in the commerce space, where B2C sites are mapping directly into headless technologies. The same is happening for CMS, where SDK frameworks are being built on to support the scaffolding and easy creation of sites and applications.

What will be the role of backend developer in headless CMS technology?

Mick: Backend developers are still required to map complex solutions, specifically around architecture. Data models also still require mapping, and depending on the headless solution technology, any customisations that are required will still typically need a backend developer to support. Heads for headless solutions aren’t tied to front-end frameworks. There is still widespread usage and offering of .NET SDK’s which is a great evolution for backend developers.

Boris: The backend developer will be still vital to connect best of breed solutions and to build your integration buss for your services if required. Custom logic might be required for some internal business processes which can’t be handled by 3rdparty services due to data sensitivity or due to your specific requirements.

Paul: One example is teams who build APIs to orchestrate different systems in their Martech stack. For example TELUS, one of Canada's largest telcos, built a Personalization API to act as middleware between Contentful + Adobe + AWS Lambda: https://www.telus.com/en/on/digital/blog/scaling-personalization-and-b-testing-telus

How would a traditional content team create, edit, and publish content in headless CMS who may not have technical skills?

Boris: Our headless CMS is built for exactly these teams. Once everything (all your channels, such as your website, app, chat) is setup you’d be working with an easy to use content production, collaboration and delivery tool which is able to cover your content needs throughout the whole content production process.

Paul: Some headless CMSes have a rich text editor that is great for editors who don't have technical skills (e.g. don't know Markdown, the only way to create and manage text in many headless CMSes). For example, Contentful's content editor is very familiar to editors who use traditional CMSes, with the added benefit of creating atomic, structured content on the backend for developers: https://www.contentful.com/developers/docs/concepts/rich-text/

Mick: This is largely dependent on the headless CMS system. It is pivotal when building any application with dynamic content to think of the content team. This team is the one who is working day-to-day in the system being created, so ensuring they have the most efficient and easiest data model for them is paramount. Content teams should not require technical skills, it should be intuitive for them to view a form of WYSIWYG editor, or in-line page editing experience that enhances their experience.

Can you share an example of someone getting headless wrong?

Boris: Regrettably I am not familiar with failed projects, but there have been some difficulties in the content modelling phase which once we got involved were quickly fixed. That’s why to have someone available to help you with content modelling is so important. http://bit.ly/ContentModeling

Isn't headless just the next fad (similar to front end technologies)?

Mick: Not a fad by any stretch of the imagination. Headless has been around for a long time, and has been a natural evolution into the fast changing landscape of application development and design.

Boris: We don’t think so. There is no replacement for headless as far as we can tell. I’d even argue that comparing headless with front-end technologies isn’t possible. A headless CMS is an evolution of content management systems as a whole.

Do developers need a specific skill set to work with headless CMS and if so, is there enough talent in the market to keep up with the demand?

Boris: I don’t think so. The beauty of a headless CMS is that you can use your favourite technologies and thus the developer pool compared to monolithic CMSes is much larger.

Mick: One of the great things about headless CMS’s, is there is a variety of options available to select a technology that fits the organisation building an application or site. Front-end developers skills in JavaScript have a very low point of entry to move into a headless world, as most SDK’s support all modern day frameworks, e.g. Angular, React and Vue. This also extends to other backend languages such as .NET, PHP, Java etc.

Paul: That is the great thing with headless, it's agnostic to the frontend tech. You can use Java, .Net, Swift, JS, and any of their associated frameworks. Contentful provides SDKs for all the major languages so it's easy to get started, and with the launch of our GraphQ API, it got even easier for developers from any background to dig in.

Can we migrate some content and document types from one environment to another? e.g. Staging to production. If not, what the strategy can be?

Mick: Each headless technology supports this in various different ways. This can be from package management, serialisation techniques, data migration of databases, technology specific import/export functionality etc.

Boris: Yes, you can achieve that with our API and a built in solution is in the works and will probably be released in a couple of months.

Converting existing sites to use headless - Effort? Recommended approach?

Boris: As with any rebuild, the recommended approach depends on the project type. As mentioned during the panel, I’d strongly recommend to commence a content audit and to do a content modelling workshop to discover your content strengths and weaknesses before doing just a migration.

Mick: This can vary, largely being dependent on the existing site technology and build. We have seen existing React applications being relatively simple to port across into headless CMS based applications, as most SDK’s try to stay out of the way of the front-end technology as much as possible. With each area or component of the existing build, will need a data mapping strategy to understand what types of data and the field types required. Alongside this, determining how these components would map into page level data models, as well as re-usability and inheritance mapping is key to ensuring a smooth transition.

Is there scope for headless to revive or bring new utility to channels that may be considered outdated? Accelerated Mobile Pages and Gmail with headless as an example.

Boris: It’s possible. The beauty of headless is that you don’t have to worry about any past, present or future channels if you create a content model with highly adaptable and reusable content. Delivering that content to any channel is much easier than dealing with content only written for one channel, such as the web.

Comparing all products here today. What capabilities for personalisation and optimisation are available with headless?

Mick: Sitecore has a long history of providing personalisation, optimisation and in-built in-line page editing experience capabilities. Sitecore’s headless offering is a no-compromise solution, ensuring that all the features and functionalities of the core product are fully supported in a headless based application or site build.

Boris: There are already integrations available covering the personalisation and optimisation angle and we are adding new ones as we go: https://kenticocloud.com/integrations?categories=data_analytics___intelligence & https://kenticocloud.com/integrations?showComingSoon=true

Paul: Contentful takes a different approach than many of the more tenured vendors: we are not trying to rebuild a full solution like Adobe, but rather be laser-focused on cloud-based content management (which we call content infrastructure). We integrate with other vendors who have the same focus in their respective space.

Keep Reading

Want more? Here are some other blog posts you might be interested in.

8 minute read

[{"itemId":"98e4be5f-7ad8-4a13-8ea5-b6cf7d8e9fe5","title":"Digital trend predictions for 2025","introduction":"In our annual meeting of the minds, our industry experts dissect every angle of digital and predict what technologies and trends will shape the year ahead.","blogUrl":"/blog/digital-trend-predictions-for-2025","isFeatured":false,"authors":{"publishDate":"12 December 2024","readingTime":8,"authors":[{"authorName":"Clarice Greening","authorUrl":"/clarice-greening"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/51f2c583-e730-4e65-9782-df419e11a65d/Clarice%20headshot%20square%20%20close.png?w=90&h=90&fm=webp","authorAlt":"Clarice Greening"},"readingTime":8,"tags":[{"name":"Strategy","codename":"strategy"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/dcbf5843-fc30-41db-a345-a53d88fc027e/Screenshot%202024-12-04%20at%203.33.37%E2%80%AFPM%20%281%29.png?h=350&fm=webp","alt":"two people on purple background with VR headsets on","width":1600,"height":887},"lastModified":"2024-12-13T01:34:33.2616162Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"173036d9-8179-483a-9b4d-81acee2de421","title":"How strategically switching off leads to a healthier mind","introduction":"SEO & Content Specialist Jess Goode went to SXSW Sydney on a mission – to learn as much as she possibly could about AI and content. What she came out with was something far more transformative. ","blogUrl":"/blog/how-strategically-switching-off-leads-to-a-healthier-mind","isFeatured":false,"authors":{"publishDate":"09 December 2024","readingTime":10,"authors":[{"authorName":"Jessica Goode","authorUrl":"/jess"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/6eeef1dc-16ca-410e-9d13-5c62f8692aae/Jess%20Goode%20headshot.png?w=90&h=90&fm=webp","authorAlt":"Jessica Goode"},"readingTime":10,"tags":[{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/669f2491-91ba-4436-a1d5-ea82950cae2c/Switching%20off.jpg?h=350&fm=webp","alt":"Woman sitting on a rock facing out to sea","width":1600,"height":900},"lastModified":"2024-12-10T04:39:26.62273Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"dd669656-0003-4be5-a81b-9f5ee657231a","title":"Is Xperience by Kentico ready?","introduction":"Xperience by Kentico, Kentico's next-generation flagship DXP, is still relatively new on the scene, with a rapidly evolving roadmap. This regularly-updated post attempts to cut through the noise and help you determine whether you and the product are ready for each other yet.","blogUrl":"/blog/is-xperience-by-kentico-ready","isFeatured":false,"authors":{"publishDate":"09 December 2024","readingTime":5,"authors":[{"authorName":"Andy Thompson","authorUrl":"/andy"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/ad43a4aa-bf08-4120-9b61-052f2af0c804/Andy_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Andy Thompson"},"readingTime":5,"tags":[{"name":"Kentico","codename":"kentico"},{"name":"Xperience","codename":"xperience"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/b049ebdd-ea6e-4f81-8f3c-8c4beb01ba63/dxp-crossroads.png?h=350&fm=webp","alt":"An illustration of a signpost in a wilderness, with signs pointing to common DXP features","width":1312,"height":736},"lastModified":"2024-12-09T00:28:10.0912565Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"e99c9364-2400-4d8d-b8a0-ddcda3bf8102","title":"Our highlights of 2024","introduction":"From celebrating our quarter-century birthday, to multiple big award wins and welcoming some pretty well-known household names, 2024 has certainly been a year to remember! ","blogUrl":"/blog/our-highlights-of-2024","isFeatured":false,"authors":{"publishDate":"05 December 2024","readingTime":5,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":5,"tags":[{"name":"Culture","codename":"culture"},{"name":"News","codename":"news"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/579634d8-c542-4c1a-bb0b-8e1b64e225b1/20240705_172037%20%281%29.jpg?h=350&fm=webp","alt":"two people paragliding on a sunny day with the Luminary logo on a flag trailing behind them","width":1600,"height":900},"lastModified":"2024-12-09T23:07:28.8141092Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"573e24d4-dcf0-4ca1-8296-72922f2281cf","title":"The future of AI: open source and democratisation with Meta","introduction":"Meta's decision to open-source its AI LLM project, Llama 3.2, is a significant step towards responsible and collaborative AI development, argues QA Analyst Iqbal Tawakkal.","blogUrl":"/blog/the-future-of-ai-open-source-and-democratisation-with-meta","isFeatured":false,"authors":{"publishDate":"01 December 2024","readingTime":6,"authors":[{"authorName":"Iqbal Tawakkal","authorUrl":"/iqbal"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/c1d7a85d-005c-4474-94d0-5633ea26fb1d/Iqbal_thumb%20%282%29.jpg?w=90&h=90&fm=webp","authorAlt":"Iqbal Tawakkal"},"readingTime":6,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"},{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/99a7aa1e-e1b3-4508-8c1a-a115c49f10f6/Meta%20AI%20at%20SXSW.jpg?h=350&fm=webp","alt":"Manohar Paluri with Ryan Patel talking at SXSW Sydney 2024.","width":1600,"height":897},"lastModified":"2024-12-02T23:27:54.0895721Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"a618fc65-c3cf-4b91-8bf5-c4b43fcf50cc","title":"Nominations are open for the 7NEWS Young Achiever Awards 2025!","introduction":"Do you know a tech savvy young Victorian who deserves to have their idea shown to the world? Get nominating for the 2025 Luminary Tech Visionary Award!","blogUrl":"/blog/nominations-are-open-for-the-7news-young-achiever-awards-2025","isFeatured":false,"authors":{"publishDate":"27 November 2024","readingTime":4,"authors":[{"authorName":"Clarice Greening","authorUrl":"/clarice-greening"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/51f2c583-e730-4e65-9782-df419e11a65d/Clarice%20headshot%20square%20%20close.png?w=90&h=90&fm=webp","authorAlt":"Clarice Greening"},"readingTime":4,"tags":[{"name":"Awards","codename":"awards"},{"name":"Culture","codename":"culture"},{"name":"News","codename":"news"},{"name":"Design","codename":"design"},{"name":"Development","codename":"development"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/05935fbb-2b9a-458e-8523-1fb8971b52f1/313405488_489332076559112_5544488230514033137_n%20%281%29.jpg?h=350&fm=webp","alt":"Young Acheiver awards logo with 7 news ","width":1200,"height":675},"lastModified":"2024-12-05T01:53:23.6681087Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"b676f112-85f8-4e76-a627-8e9a8c181176","title":"Thinking like a futurist: building a better tomorrow with AI","introduction":"Artificial Intelligence (AI) is everywhere. It's the subject of fascination, excitement, and fear. Headlines warn of job losses, ethical dilemmas, and a world reshaped by algorithms. Yet, what if we chose a different lens? What if we think like a futurist?","blogUrl":"/blog/thinking-like-a-futurist-building-a-better-tomorrow-with-ai","isFeatured":false,"authors":{"publishDate":"21 November 2024","readingTime":3,"authors":[{"authorName":"Nadia Mayangputri","authorUrl":"/nadia"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/589f6fd4-f8f3-436c-8f51-5576d18e79f1/Nadia_thumb%20%281%29.jpg?w=90&h=90&fm=webp","authorAlt":"Nadia Mayangputri"},"readingTime":3,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"},{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/1f014551-7e5d-4be4-b264-f8811197d3c3/pexels-thisisengineering-3913025%20%282%29.jpg?h=350&fm=webp","alt":"robot human hand on blue background","width":1600,"height":900},"lastModified":"2024-11-21T23:33:16.8543075Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"471b93ce-865f-4e85-adce-1724e8ecb6d6","title":"Disney characters, aged care and robots","introduction":"Technology has improved so much in the past decade. The amount of new things being invented has skyrocketed and things are evolving very quickly, almost too quickly. In some ways that can be a good thing, but after attending a session with Abi the robot at SXSW 2024, I concluded that’s not always the case. ","blogUrl":"/blog/disney-aged-care-and-robots","isFeatured":false,"authors":{"publishDate":"18 November 2024","readingTime":2,"authors":[{"authorName":"Jessica Djauhari","authorUrl":"/jessica"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/389ad1c9-1bc5-4ff6-83c2-271cc1702aa4/Jessica_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Jessica Djauhari"},"readingTime":2,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"},{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/09d8861e-24f1-4a0c-ba7a-f687ad1cc114/Screenshot%202024-11-13%20at%202.33.18%E2%80%AFPM.png?h=350&fm=webp","alt":"Woman speaking on stage with robot","width":1600,"height":900},"lastModified":"2024-11-19T04:30:53.0031601Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"b72a65a3-3346-44e1-b4e5-2a1e12f400b7","title":"Negativity bias: how it's affecting your job","introduction":"As we reflect on the rapid changes in our work environment and the growing influence of emerging technologies, it’s crucial to understand how negativity bias can hold us back. Whether it’s responding to feedback, making decisions, or managing workplace relationships, this bias can skew our judgment and impact our career growth. ","blogUrl":"/blog/negativity-bias-how-it-s-affecting-your-job","isFeatured":false,"authors":{"publishDate":"14 November 2024","readingTime":6,"authors":[{"authorName":"Amelia Davis","authorUrl":"/amelia"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/8ded0b98-de42-4dc3-975b-9557d639dc30/Amelia_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Amelia Davis"},"readingTime":6,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"},{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/9c091dfe-9dc7-4931-b99c-857c64db6894/pexels-googledeepmind-17484975%20%282%29.jpg?h=350&fm=webp","alt":"brain with colourful tangles","width":1600,"height":911},"lastModified":"2024-11-15T04:21:25.0583577Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"115a1739-f726-490a-bf6a-6de6d902d4cc","title":"Luminary attains Optimizely Gold Partner status","introduction":"We are pleased to announce that we are an Optimizely Gold Solution Partner.","blogUrl":"/blog/luminary-attains-optimizely-gold-partner-status","isFeatured":false,"authors":{"publishDate":"13 November 2024","readingTime":3,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":3,"tags":[{"name":"Optimizely","codename":"optimizely"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d80f613f-73a8-445f-a728-2b4b0e8aaf95/Opti%20Gold%20hero.png?h=350&fm=webp","alt":"Optimizely badge on yellow-orange gradient background with Luminary brand detail","width":1600,"height":900},"lastModified":"2024-11-15T00:21:52.495645Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"3059f2dc-edfd-4d2d-98bb-b8c3484643ee","title":"Will AI agents and Super AI replace humans as managers?","introduction":"After attending a session at SXSW on AI in the workplace, Senior Front End Developer Andrew Lismanto delves into what the future may look like for managers in an AI-driven world.","blogUrl":"/blog/will-ai-agents-and-super-ai-replace-humans-as-managers","isFeatured":false,"authors":{"publishDate":"12 November 2024","readingTime":6,"authors":[{"authorName":"Andrew Lismanto","authorUrl":"/andrewl"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/3531f493-972d-472c-b2e5-d80dedb530c5/Andrew%20L_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Andrew Lismanto"},"readingTime":6,"tags":[{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/f7d24160-ac87-436d-ae79-0eb76ebae5b6/AI%20woman.png?h=350&fm=webp","alt":"Manager with AI looking over his shoulder","width":1600,"height":900},"lastModified":"2024-11-14T12:02:57.2892676Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"c241ee99-faad-4cbb-8ec7-03d1afaf8d6a","title":"From the SXSW stage to the boardroom: Storytelling at work","introduction":"Emma Andrews, our Director of Strategy, shares her reflections and insights from SXSW, drawing from a range of talks and discussions that highlighted the powerful impact of storytelling.","blogUrl":"/blog/from-the-sxsw-stage-to-the-boardroom-storytelling-at-work","isFeatured":false,"authors":{"publishDate":"11 November 2024","readingTime":9,"authors":[{"authorName":"Emma Andrews","authorUrl":"/emma"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/b5cb5d7a-0830-4bc9-88d7-f9008ff59bd7/Emma_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Emma Andrews"},"readingTime":9,"tags":[{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/78b0d808-c39e-4194-ac8e-73ac0e977474/Emma%20presenting%20training%20-%20roadmap%20seminar%20lge.jpeg?h=350&fm=webp","alt":"Emma presenting roadmap strategy session","width":1600,"height":900},"lastModified":"2024-11-14T12:06:57.0142544Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"bff1c2ec-91d8-4694-bfcf-00d2e88a8a6b","title":"Beyond shareholder value: A new era of business","introduction":"A few weeks back we sponsored the B Corp meet-up at SXSW 2024, to show our support to the movement that is restoring the balance back to business. B Corp's don't believe in choice between economic growth or sustainability. We can have both. ","blogUrl":"/blog/beyond-shareholder-value-a-new-era-of-business","isFeatured":false,"authors":{"publishDate":"06 November 2024","readingTime":7,"authors":[{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/70a3ac0b-1f44-4b3e-abea-2117d3ac9c5d/Marty_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Marty Drill"},"readingTime":7,"tags":[{"name":"Culture","codename":"culture"},{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/10f6c960-25f7-45e6-8443-23838a67b6df/Marty%20presenting%20at%20B%20Corp%20meet-up.jpg?h=350&fm=webp","alt":"Marty presenting at B Corp","width":1600,"height":900},"lastModified":"2024-11-18T00:00:09.7295957Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"3ff749a9-370e-4139-9434-354cb14774d1","title":"The highlights of SXSW Sydney 2024","introduction":"Inspiration was surging for 38 of our team members, who came together from locations across Indonesia and Australia for this year’s SXSW in Sydney. \n\nWith over a thousand different sessions to attend, it was impossible to get to every session. So, we’ve wrapped up the top trends that we’ve seen emerging.","blogUrl":"/blog/the-highlights-of-sxsw-2024","isFeatured":false,"authors":{"publishDate":"28 October 2024","readingTime":4,"authors":[{"authorName":"Clarice Greening","authorUrl":"/clarice-greening"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/51f2c583-e730-4e65-9782-df419e11a65d/Clarice%20headshot%20square%20%20close.png?w=90&h=90&fm=webp","authorAlt":"Clarice Greening"},"readingTime":4,"tags":[{"name":"Culture","codename":"culture"},{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/4b8e7b5f-6da0-48bc-89d3-7c5e0f8db234/Screenshot%202024-10-28%20at%2012.14.42%E2%80%AFPM%20%281%29.png?h=350&fm=webp","alt":"Team Luminary in front of Sydney Opera House ","width":1600,"height":765},"lastModified":"2024-11-19T09:31:23.2011391Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"2d81ceef-35dd-4a4b-bef8-1399e2030ebe","title":"Building a modern web app: Unveiling the magic behind the scenes","introduction":"In today's digital world, having a robust, scalable, and secure web application is crucial for businesses aiming to stay ahead of the competition. Here’s a glimpse into the magic behind the scenes of our web app development process.","blogUrl":"/blog/building-a-modern-web-app-unveiling-the-magic-behind-the-scenes","isFeatured":false,"authors":{"publishDate":"23 October 2024","readingTime":4,"authors":[{"authorName":"Emmanuel Tissera","authorUrl":"/emmanuel"},{"authorName":"Josh Smith","authorUrl":"/josh"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/aa2a1751-9616-4b6d-ad57-637f7dfd0271/Emmanuel_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Emmanuel Tissera"},"readingTime":4,"tags":[{"name":"Development","codename":"development"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/97360c3d-d4ac-45d3-8410-db8a02b26f18/image1.jpg?h=350&fm=webp","alt":"Abstract pattern","width":1600,"height":900},"lastModified":"2024-10-24T06:12:24.0724256Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"12c18764-6a19-4a07-b6af-dc42a763bff9","title":"Xperience: Kentico's next-generation DXP","introduction":"Kentico's next-generation DXP, 'Xperience by Kentico', is their new flagship platform in 2024. But Kentico has been an established product for two decades. What makes this the 'next generation' rather than simply the 'next version'?","blogUrl":"/blog/xperience-by-kentico-next-generation-dxp","isFeatured":false,"authors":{"publishDate":"23 October 2024","readingTime":4,"authors":[{"authorName":"Andy Thompson","authorUrl":"/andy"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/ad43a4aa-bf08-4120-9b61-052f2af0c804/Andy_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Andy Thompson"},"readingTime":4,"tags":[{"name":"Kentico","codename":"kentico"},{"name":"Xperience","codename":"xperience"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/0c2694f2-9ad0-49d9-b846-fbdd3de3385a/robot-generations.png?h=350&fm=webp","alt":"Two generations of robots, rather and son, holding hands","width":1456,"height":816},"lastModified":"2024-11-07T22:24:52.417463Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"f105b23a-d1df-4882-ae7b-34295cfec6b6","title":"Umbraco Spring 2024 update ","introduction":"Technical Director Emmanuel Tissera covers the latest happenings in the world of Umbraco and Luminary’s involvement with the platform.","blogUrl":"/blog/umbraco-spring-2024-update","isFeatured":false,"authors":{"publishDate":"17 October 2024","readingTime":7,"authors":[{"authorName":"Emmanuel Tissera","authorUrl":"/emmanuel"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/aa2a1751-9616-4b6d-ad57-637f7dfd0271/Emmanuel_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Emmanuel Tissera"},"readingTime":7,"tags":[],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/0fbffc91-9592-4923-9803-0c022d606d2a/53795848842_1705a47cf4_o%20%281%29.jpg?h=350&fm=webp","alt":"Group picture at Umbraco Spring 2024 ","width":1600,"height":900},"lastModified":"2024-10-18T03:25:50.9188758Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"b46883a6-26ac-41e7-8b34-4a40ddca0d0d","title":"Google Analytics 4 tips and tricks","introduction":"It’s now been over a year since Google replaced Universal Analytics with GA4 – and the reviews have been mixed. We talked to a couple of Google Analytics ‘power users’ to get some insights into how to thrive rather than just survive on GA4.","blogUrl":"/blog/google-analytics-4-tips-and-tricks","isFeatured":false,"authors":{"publishDate":"16 October 2024","readingTime":9,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":9,"tags":[{"name":"Strategy","codename":"strategy"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/bb40f471-efaf-4f45-8df3-0766dcb451a4/GA4.jpg?h=350&fm=webp","alt":"GA4 on a laptop screen","width":1600,"height":902},"lastModified":"2024-10-17T06:30:45.3226878Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"03e30fc9-de51-4db0-90e5-ebab1ad861ce","title":"Will it fly? How to determine if there's a market for your digital product ","introduction":"Think you have a great idea for a digital product? Before you roll up your sleeves and start developing it, you need to make sure you have a clear vision and strategy, including figuring out if there is actually a market for your idea.","blogUrl":"/blog/will-it-fly-how-to-determine-if-there-s-a-market-for-your-digital-product","isFeatured":false,"authors":{"publishDate":"23 September 2024","readingTime":3,"authors":[{"authorName":"Josh Smith","authorUrl":"/josh"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/755fee77-3e9e-42ca-9f92-e88b0de4efdc/Josh_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Josh Smith"},"readingTime":3,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Development","codename":"development"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/75024ee6-4ab3-4ec9-8861-65206b058fb1/pexels-rakicevic-nenad-233369-1262304.jpg?h=350&fm=webp","alt":"Paper plane being launched into the sky","width":1600,"height":900},"lastModified":"2024-10-01T06:41:55.3789013Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"99c90db0-c4b2-4f20-b217-f69644801c1e","title":"Cooking for a Cause","introduction":"Luminary lends a hand at OzHarvest to help nourish its food relief mission.","blogUrl":"/blog/cooking-for-a-cause","isFeatured":false,"authors":{"publishDate":"22 September 2024","readingTime":2,"authors":[{"authorName":"Clarice Greening","authorUrl":"/clarice-greening"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/51f2c583-e730-4e65-9782-df419e11a65d/Clarice%20headshot%20square%20%20close.png?w=90&h=90&fm=webp","authorAlt":"Clarice Greening"},"readingTime":2,"tags":[{"name":"Culture","codename":"culture"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/27b2eda9-2e2c-455b-a117-86b890268333/OzHarvest%20Sydney%20hero%20image.jpg?h=350&fm=webp","alt":"The Luminary and Fred Hollows team at Oz Harvest in Sydney ","width":1600,"height":900},"lastModified":"2024-11-13T22:35:13.6717919Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"467f3766-327d-46ca-9f1c-0d6c6ed4f802","title":"How to fund digital products: Part 2 - Innovation budget planning","introduction":"In this second instalment of our two-part series on funding digital products, we discuss how to make a compelling case for investment in a product that doesn't exist.","blogUrl":"/blog/how-to-fund-digital-products-innovation-budget-planning","isFeatured":false,"authors":{"publishDate":"16 September 2024","readingTime":5,"authors":[{"authorName":"Josh Smith","authorUrl":"/josh"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/755fee77-3e9e-42ca-9f92-e88b0de4efdc/Josh_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Josh Smith"},"readingTime":5,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Design","codename":"design"},{"name":"Development","codename":"development"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/a5342a3a-80c5-467b-839a-e9a1fad81ee2/Gemini_Generated_Image_ts3f3ots3f3ots3f.jpeg?h=350&fm=webp","alt":"Graph image","width":1600,"height":900},"lastModified":"2024-09-17T01:30:17.6426724Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"d7853631-56b6-4dc9-846c-733e0961b531","title":"How to fund digital products: Part 1 - Traditional budget planning","introduction":"In part one of this two-part series, we'll look at some of the ways you can make a compelling case for investment using the data organisations typically have access to.","blogUrl":"/blog/how-to-fund-digital-products-traditional-budget-planning","isFeatured":false,"authors":{"publishDate":"15 September 2024","readingTime":4,"authors":[{"authorName":"Josh Smith","authorUrl":"/josh"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/755fee77-3e9e-42ca-9f92-e88b0de4efdc/Josh_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Josh Smith"},"readingTime":4,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Design","codename":"design"},{"name":"Development","codename":"development"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/a8d24e9b-3931-4c4b-9573-7df096de8836/image3.jpg?h=350&fm=webp","alt":"Equations","width":1600,"height":900},"lastModified":"2024-09-17T01:30:48.4616588Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"03d251fc-7cf7-45c3-a00d-8c8636ae63e2","title":"Behind the scenes of one of Asia’s Best Places to Work","introduction":"Our People and Culture Director, Leah Champion, recently paid a visit to all of our offices across Indonesia with our CEO, Marty Drill. Here she shares her impressions of each of the different offices, what makes them unique, and how each one has contributed to Luminary’s recent recognition as one of Asia’s best places to work.","blogUrl":"/blog/behind-the-scenes-of-one-of-asia-s-best-places-to-work","isFeatured":false,"authors":{"publishDate":"04 September 2024","readingTime":5,"authors":[{"authorName":"Leah Champion","authorUrl":"/leah"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/e42dcde8-7a98-4a5d-8453-6512212be85f/Leah_thumb.jpeg?w=90&h=90&fm=webp","authorAlt":"Leah Champion"},"readingTime":5,"tags":[],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/21247032-9a6f-441f-889e-8d8a23e4ac23/Bali%2025yrs%202.jpg?h=350&fm=webp","alt":"Bali team 25yrs","width":1600,"height":899},"lastModified":"2024-09-05T07:48:29.5980107Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"33f41907-5baf-45d4-bafd-7731ebf1eab7","title":"Will AI destroy the art of human communication?","introduction":"We’ve asked what we can gain, but have we asked what we may lose? Generative AI is revolutionising communication, but an overreliance on it has the potential to lead to language atrophy, a loss of critical thinking, and an erosion of trust in human interactions, argues Senior UX Researcher Matt Dalla Rosa. ","blogUrl":"/blog/will-ai-destroy-the-art-of-human-communication","isFeatured":false,"authors":{"publishDate":"28 August 2024","readingTime":6,"authors":[{"authorName":"Matthew Dalla Rosa","authorUrl":"/matthew"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/65d2bc71-8403-494b-bd53-f0cf72b8962e/Matthew_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Matthew Dalla Rosa"},"readingTime":6,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"UX","codename":"ux"},{"name":"Artificial Intelligence","codename":"artificial_intelligence"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/9d94c4f6-caad-46b8-9c6f-408e5bda2576/Ethereal%20Congregation%20of%20Classical%20Expressions.jpg?h=350&fm=webp","alt":"Statue heads","width":1600,"height":901},"lastModified":"2024-08-29T03:32:45.288523Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"3fce673c-fb4b-4a8e-bd28-0c6f6663e01a","title":"SXSW - The vibe. The talks. The people.","introduction":"South By Southwest (SXSW) is back for its second year in Sydney from 14-20 October! SXSW is the premier conference in Australia and we are excited to be sending a solid contingent of the Luminary team to the event. ","blogUrl":"/blog/sxsw-the-vibe-the-talks-the-people","isFeatured":false,"authors":{"publishDate":"27 August 2024","readingTime":2,"authors":[{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/70a3ac0b-1f44-4b3e-abea-2117d3ac9c5d/Marty_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Marty Drill"},"readingTime":2,"tags":[],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/c9596f02-97fc-4b1a-b3ce-3b1518355b50/img_6037__1__720.jpg?h=350&fm=webp","alt":"A large group of Luminary team members standing in front of Sydney Harbour Bridge at SXSW 2023","width":720,"height":540},"lastModified":"2024-08-30T00:53:04.8800678Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"c9d2e7be-24db-41ec-921a-6c37e9d5ad25","title":"Luminary named #02 Best Places to Work in Indonesia!","introduction":"Luminary has made the Top 10 Best Places to Work Indonesia list for the second year in a row, this year taking out position #02.","blogUrl":"/blog/luminary-ranked-2nd-best-places-to-work-in-indonesia","isFeatured":false,"authors":{"publishDate":"03 August 2024","readingTime":3,"authors":[{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/70a3ac0b-1f44-4b3e-abea-2117d3ac9c5d/Marty_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Marty Drill"},"readingTime":3,"tags":[{"name":"Culture","codename":"culture"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/96d629ca-53db-46e6-b5fd-d550ac839411/PXL_20240731_120116497.jpg?h=350&fm=webp","alt":"Marty and Indonesian team accepting GPTW award","width":3991,"height":2240},"lastModified":"2024-08-05T05:18:14.0319839Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"17999e30-f61b-424e-a765-21f09b4d4ea3","title":"My internship experience at Luminary: A journey in Marketing and People & Culture\n","introduction":"Our recent Marketing and People & Culture intern, Chloe Andrews, shares her experience of working with Luminary.","blogUrl":"/blog/my-internship-experience-at-luminary","isFeatured":false,"authors":{"publishDate":"30 July 2024","readingTime":3,"authors":[{"authorName":"Chloe Andrews","authorUrl":""}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/f3092c3f-0f5f-43e5-9ffb-34af37052bb9/Untitled%20design%20%285%29-modified.png?w=90&h=90&fm=webp","authorAlt":"Chloe Andrews"},"readingTime":3,"tags":[{"name":"Culture","codename":"culture"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/c87037d9-902b-4425-ac82-da695153ddc4/IMG_3897.JPG?h=350&fm=webp","alt":"Picture of Chloe Andrews standing against Melbourne city lights","width":2048,"height":1365},"lastModified":"2024-07-31T11:53:43.3997322Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"9711f80b-78bb-44a5-969c-77d2b7f170fa","title":"Evolving your SEO strategy for Google’s upcoming AI search experience","introduction":"Search, as we know it, is in a state of flux. In Australia, we wait with curiosity – and no release date for Google to roll out its new AI-generated search results module, AI Overviews, known as AIO. This is a new section of the search results page that will provide answers and suggestions generated by AI.","blogUrl":"/blog/evolving-your-seo-strategy-for-google-s-upcoming-ai-search-experience","isFeatured":false,"authors":{"publishDate":"28 July 2024","readingTime":7,"authors":[{"authorName":"Shayna Burns","authorUrl":"/shayna"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/83a416d3-1fe5-4780-9c56-455dd7348b4f/Shayna_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Shayna Burns"},"readingTime":7,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Artificial Intelligence","codename":"artificial_intelligence"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/cc55b2ed-6cff-4a4d-908f-5707c579d408/Screenshot%202024-07-31%20at%2011.54.34%20am.png?h=350&fm=webp","alt":"Picture of the iPhone with AI Overviews generating an outcome","width":2302,"height":1302},"lastModified":"2024-08-22T00:39:30.475903Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"d079b32e-20b0-4afb-93d5-f318b5330702","title":"Foundations of personalisation","introduction":"In today's digital landscape, personalisation isn't just a buzzword; it's a strategic imperative.","blogUrl":"/blog/foundations-of-personalisation","isFeatured":false,"authors":{"publishDate":"18 July 2024","readingTime":5,"authors":[{"authorName":"Josh Smith","authorUrl":"/josh"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/755fee77-3e9e-42ca-9f92-e88b0de4efdc/Josh_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Josh Smith"},"readingTime":5,"tags":[],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/40747a78-7e30-4db5-976f-c4ad7a04496f/personalisation%20blog.jpeg?h=350&fm=webp","alt":"Picture of seven bodies standing together to depict personalisation","width":1200,"height":655},"lastModified":"2024-07-29T02:32:36.6448083Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"96de1b53-4de3-4a8e-a1b1-95ffd2181752","title":"Figma releases new tools at Figma Config APAC in Singapore","introduction":"The passion and energy were contagious at Figma Config APAC, reminding us of the immense power of design to connect and inspire. As Figma Enterprise clients, Luminary hopes to further build upon the Figma community in Melbourne and Australia.","blogUrl":"/blog/figma-releases-new-tools-at-figma-configapac-in-singapore","isFeatured":false,"authors":{"publishDate":"16 July 2024","readingTime":4,"authors":[{"authorName":"Thom Bransom","authorUrl":"/thom"},{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/9cf8c468-76a6-48b9-8cf5-47f5f3165ce1/Thom_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Thom Bransom"},"readingTime":4,"tags":[{"name":"Design","codename":"design"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d374e6f0-5596-4510-84ab-b23cda9b6226/Figma%20CONFIG.jpg?h=350&fm=webp","alt":"Picture of the screen at Figma ConfigAPAC","width":1200,"height":637},"lastModified":"2024-07-25T01:40:44.0947167Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"63f76a29-c2fd-4c82-8bbf-2e6ff04e0dc7","title":"Luminary turns 25","introduction":"This wasn't a birthday we were going to let pass without a bang! We share a couple of exciting announcements about how we're marking our 25 years, and reminisce about our early days as an emerging digital agency.","blogUrl":"/blog/luminary-turns-25","isFeatured":false,"authors":{"publishDate":"24 June 2024","readingTime":7,"authors":[{"authorName":"Claire Dunton","authorUrl":"/claire"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/cf79ac7c-788d-4e5e-8d2d-1e7f1e7af7bc/Jess%20Goode%20headshot%20%281%29.png?w=90&h=90&fm=webp","authorAlt":"Claire Dunton"},"readingTime":7,"tags":[{"name":"Culture","codename":"culture"},{"name":"News","codename":"news"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/1654369b-ceb5-49a1-98db-48e5cd1267b5/Melb%20team%20celebration%20-%201600%20x%20900.png?h=350&fm=webp","alt":"Picture of the Luminary Australian team celebrating 25 years with confetti","width":1600,"height":900},"lastModified":"2024-07-09T08:08:24.770284Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"2001817e-5bf1-4d05-95ae-46967787a1c1","title":"Source control on Umbraco Cloud – are you doing it right?","introduction":"Umbraco Cloud lets you push your code directly to the repository that Cloud gives you – but just because you can do it, doesn’t necessarily mean you should. ","blogUrl":"/blog/source-control-on-umbraco-cloud-are-you-doing-it-right","isFeatured":false,"authors":{"publishDate":"20 May 2024","readingTime":4,"authors":[{"authorName":"Mario Lopez","authorUrl":"/mario"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/3cf9c6db-7758-4edf-930a-926af717a310/Mario_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Mario Lopez"},"readingTime":4,"tags":[{"name":"Umbraco","codename":"umbraco"}],"lastModified":"2024-07-17T03:15:17.2860021Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"e581bb52-5a91-4f49-8b57-9c7aa7af4dc3","title":"20 years of partnership - Fleet Plant Hire and Luminary","introduction":"Luminary custom developed an application for Fleet that operates their business","blogUrl":"/blog/20-years-of-partnership-fleet-and-luminary","isFeatured":false,"authors":{"publishDate":"23 April 2024","readingTime":4,"authors":[{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/70a3ac0b-1f44-4b3e-abea-2117d3ac9c5d/Marty_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Marty Drill"},"readingTime":4,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Development","codename":"development"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d2835e91-2bfc-4da1-9c88-700fe5cfe0ea/FPH%20Hero%20image.jpg?h=350&fm=webp","alt":"Picture of the Fleet Plant Hire team and Luminary team at MCG","width":1600,"height":1000},"lastModified":"2024-05-02T01:40:09.8458604Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"efc83f46-1bc9-4513-9e76-bb4b166f4cd7","title":"Luminary Launches BeFit Program","introduction":"New habits are hard to start and harder to stick with, but what if we could decrease the number of steps between our team and good habits?","blogUrl":"/blog/luminary-launches-befit-program","isFeatured":false,"authors":{"publishDate":"21 April 2024","readingTime":2,"authors":[{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/70a3ac0b-1f44-4b3e-abea-2117d3ac9c5d/Marty_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Marty Drill"},"readingTime":2,"tags":[{"name":"Culture","codename":"culture"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/b03e0042-a971-454b-a555-f159614cce99/Jaka.jpeg?h=350&fm=webp","alt":"Picture of Jaka and Andik running and training in Bali","width":6955,"height":4637},"lastModified":"2024-05-15T04:54:32.2718687Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"063b38a1-64a5-4918-9af0-6b4057d9b3b0","title":"Empowering enterprises with Sitecore XM Cloud","introduction":"The desire for increased marketer productivity, seamless omnichannel experiences, and cost optimisation is a constant thread across our client base. Sitecore XM Cloud is a future-proof solution designed to empower enterprises and address these critical needs.","blogUrl":"/blog/empowering-enterprises-with-sitecore-xm-cloud","isFeatured":false,"authors":{"publishDate":"15 April 2024","readingTime":6,"authors":[{"authorName":"Emmanuel Tissera","authorUrl":"/emmanuel"},{"authorName":"Erian Suwandi","authorUrl":"/erian"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/aa2a1751-9616-4b6d-ad57-637f7dfd0271/Emmanuel_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Emmanuel Tissera"},"readingTime":6,"tags":[],"lastModified":"2024-04-16T09:05:09.1395948Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"25a62881-55f2-4b53-b635-90ed239e27fd","title":"Luminary’s Sarah Dam and Grace Purton-Long short-listed for Women Leading Tech Awards","introduction":"We’re thrilled to announce that not one, but two of our Luminary team members have been short-listed for Women Leading Tech Awards, Sarah Dam and Grace Purton-Long.","blogUrl":"/blog/luminary-women-nominated-women-leading-tech-awards","isFeatured":false,"authors":{"publishDate":"17 March 2024","readingTime":5,"authors":[{"authorName":"Claire Dunton","authorUrl":"/claire"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/cf79ac7c-788d-4e5e-8d2d-1e7f1e7af7bc/Jess%20Goode%20headshot%20%281%29.png?w=90&h=90&fm=webp","authorAlt":"Claire Dunton"},"readingTime":5,"tags":[],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/1700a228-cb8c-4970-afe0-509f1e6d51ec/Womens%20in%20tech%20noms.png?h=350&fm=webp","alt":"Picture of Sarah and Grace standing against a black background","width":1600,"height":900},"lastModified":"2024-03-18T09:39:26.8354492Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"6d3573ba-0008-45a0-be68-7033a23ee001","title":"Regulating the use of generative AI in the workplace ","introduction":"Does your workplace have an AI Policy? If not, it’s time to start thinking about implementing one. Below are some factors you should consider in developing guidelines for the responsible use of AI.","blogUrl":"/blog/regulating-the-use-of-generative-ai-in-the-workplace","isFeatured":false,"authors":{"publishDate":"14 March 2024","readingTime":6,"authors":[{"authorName":"Andy Thompson","authorUrl":"/andy"},{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/ad43a4aa-bf08-4120-9b61-052f2af0c804/Andy_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Andy Thompson"},"readingTime":6,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/43921a64-87d9-4e27-926a-d3f77c019a33/2150912089.jpg?h=350&fm=webp","alt":"Robot and human staring into each other's eyes - Image by Freepik","width":1600,"height":901},"lastModified":"2024-03-14T22:25:55.5401403Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"2e3da869-61fc-41b1-8318-ed58b99507b3","title":"Should businesses be in the business of driving social change?","introduction":"Companies are increasingly being pushed to take a stronger stance on social issues, while at the same time facing pressure to not be 'too political’. Navigating the balance is no easy task.","blogUrl":"/blog/should-businesses-be-in-the-business-of-driving-social-change","isFeatured":false,"authors":{"publishDate":"11 March 2024","readingTime":7,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":7,"tags":[{"name":"Culture","codename":"culture"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/61c967e4-bbb3-47d2-9381-766d70547db0/BLM%20protest.jpg?h=350&fm=webp","alt":"BLM protest","width":1600,"height":900},"lastModified":"2024-03-12T00:17:04.2354953Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"4dc4410f-9f0a-4bd8-859a-6a0322948ac1","title":"Luminary wins back-to-back Optimizely Partner of the Year award!","introduction":"Luminary has been named Optimizely’s ANZ Solution Partner of the Year for the second year running.","blogUrl":"/blog/luminary-wins-back-to-back-optimizely-partner-of-the-year-award","isFeatured":false,"authors":{"publishDate":"21 February 2024","readingTime":2,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":2,"tags":[{"name":"Awards","codename":"awards"},{"name":"News","codename":"news"},{"name":"Optimizely","codename":"optimizely"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/b62a02a9-f3a2-41a8-ac9c-c741b18f7228/Opti%20solution%20partner.jpeg?h=350&fm=webp","alt":"Luminary receiving Opti award","width":1599,"height":900},"lastModified":"2024-02-23T04:25:55.5183316Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"40d2229c-ffbd-4fe7-b8c5-1602659323a0","title":"Introducing our new charity program, Luminary Hearts + Hands","introduction":"While we have always been big supporters of charities and NFPs, this year we decided to formalise our commitment with the launch of our new charity program, Luminary Hearts + Hands. ","blogUrl":"/blog/introducing-our-new-charity-program-luminary-hearts-hands","isFeatured":false,"authors":{"publishDate":"19 February 2024","readingTime":3,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":3,"tags":[{"name":"Culture","codename":"culture"},{"name":"News","codename":"news"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/999741b7-6a0a-43d3-a082-92a0c0f65f74/OzHarvest%20group.jpeg?h=350&fm=webp","alt":"Luminary at OzHarvest","width":1600,"height":900},"lastModified":"2024-02-20T10:45:33.1449695Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"69dd8ef2-94fc-4600-9e25-a4af5b70dcd8","title":"Tracking with consent: what you need to know about cookie pop-ups","introduction":"Cookie consent pop-ups are fast becoming ubiquitous – even for sites that aren’t technically obliged to carry them. But how do you respect users' right to privacy while still collecting valuable data to improve the customer experience?","blogUrl":"/blog/what-you-need-to-know-about-using-cookie-pop-ups","isFeatured":false,"authors":{"publishDate":"04 February 2024","readingTime":6,"authors":[{"authorName":"Sarah Crooke","authorUrl":"/sarahc"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d1d6bd1e-f59e-455c-bb78-faf4129f477e/Sarah_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Sarah Crooke"},"readingTime":6,"tags":[{"name":"Strategy","codename":"strategy"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/41189654-3fce-47be-b4ee-c4a167609080/BLOG%20POST%20COVER.png?h=350&fm=webp","alt":"Picture of a privacy icon and cookie on a purple computer screen","width":1600,"height":900},"lastModified":"2024-02-07T00:18:16.8174039Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"886410d7-e896-44a3-98d1-221728a37f8c","title":"The digital design trends that shaped 2023 ","introduction":"Gradients made a comeback, bold typography options never left us, and we all got a little closer to bridging the gap between design and development.","blogUrl":"/blog/the-digital-design-trends-that-shaped-2023","isFeatured":false,"authors":{"publishDate":"09 January 2024","readingTime":9,"authors":[{"authorName":"Thom Bransom","authorUrl":"/thom"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/9cf8c468-76a6-48b9-8cf5-47f5f3165ce1/Thom_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Thom Bransom"},"readingTime":9,"tags":[],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/bdd1a2fa-c30c-44b2-bd48-cfbac51ce504/Hero%20Post..png?h=350&fm=webp","alt":"Picture of candy colour design examples","width":1600,"height":900},"lastModified":"2024-01-30T04:15:13.022751Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"3524f3ba-1ba5-412b-a401-dcaebad77173","title":"Umbraco Cloud Australian data centre welcomes first commercial customer","introduction":"Luminary has delivered the first commercial customer to the Umbraco Cloud Australian data centre.","blogUrl":"/blog/umbraco-cloud-australian-data-centre-welcomes-first-commercial-customer","isFeatured":false,"authors":{"publishDate":"13 December 2023","readingTime":4,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"},{"authorName":"Emmanuel Tissera","authorUrl":"/emmanuel"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":4,"tags":[{"name":"Hosting","codename":"hosting"},{"name":"Umbraco","codename":"umbraco"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/e75db622-d2b5-43d7-ac6f-78eb2299829d/Screenshot%202023-12-18%20at%205.13.04%20pm.png?h=350&fm=webp","alt":"R&J Batteries home page","width":1599,"height":900},"lastModified":"2024-02-22T23:11:01.3753961Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"7d56ef5b-bfb6-4f38-aada-2220a73d2f4b","title":"Digital predictions for 2024","introduction":"In our annual meeting of the minds, our industry experts dissect every angle of digital and predict what technologies and trends will shape the year ahead.","blogUrl":"/blog/digital-predictions-for-2024","isFeatured":false,"authors":{"publishDate":"07 December 2023","readingTime":10,"authors":[{"authorName":"Claire Dunton","authorUrl":"/claire"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/cf79ac7c-788d-4e5e-8d2d-1e7f1e7af7bc/Jess%20Goode%20headshot%20%281%29.png?w=90&h=90&fm=webp","authorAlt":"Claire Dunton"},"readingTime":10,"tags":[{"name":"Strategy","codename":"strategy"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/b1e03749-e098-4338-9e46-15cc106c8272/Blog%20Banner%20img-crystal%20ball.jpg?h=350&fm=webp","alt":"Crystal ball image in hands","width":1600,"height":900},"lastModified":"2024-06-25T09:08:20.7092983Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"f8aa5d0c-57b2-49c2-beab-8f8f2df878f6","title":"The moments that shaped our year","introduction":"From winning the Australian web industry’s most prestigious award, to being named on the Best Workplaces List in Australia, Indonesia and Asia, it’s been a pretty big year for us. Here are some of our highlights.","blogUrl":"/blog/the-moments-that-shaped-our-year-2023","isFeatured":false,"authors":{"publishDate":"04 December 2023","readingTime":4,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":4,"tags":[{"name":"Culture","codename":"culture"},{"name":"News","codename":"news"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/1fc9ecf9-a566-4abc-9d65-fba50ee5669a/SXSW%20Opera%20House.jpg?h=350&fm=webp","alt":"Some of our team members in front of the Opera House","width":1600,"height":900},"lastModified":"2024-01-22T18:58:08.5163953Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"afe1d75b-d813-4d8b-b5c6-2ad14c86acbc","title":"A design perspective on the future of technology","introduction":"Four Luminary designers attended SXSW Sydney, and countless ideas emerged. Here are some of the key takeaways from the panels, talks and experiences our design team enjoyed.","blogUrl":"/blog/design-perspective-on-the-future-of-technology","isFeatured":false,"authors":{"publishDate":"19 November 2023","readingTime":8,"authors":[{"authorName":"Grace Purton-Long","authorUrl":"/grace"},{"authorName":"Kelvin Lin","authorUrl":"/kelvin"},{"authorName":"Renu Gudlawar","authorUrl":"/renu"},{"authorName":"Thom Bransom","authorUrl":"/thom"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/aea89168-f277-48ac-8727-0372716b0993/Grace_thumb%20v2.jpeg?w=90&h=90&fm=webp","authorAlt":"Grace Purton-Long"},"readingTime":8,"tags":[{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d226397b-142f-4853-a1af-b210773be1bc/BT2_0533_qmqIRkrK_20231019051530-scaled.jpg?h=350&fm=webp","alt":"Picture of a man standing behind a SXSW Sydney branded podium.","width":1199,"height":750},"lastModified":"2024-05-15T04:54:12.1003685Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"7be67dd8-675c-5ee0-849c-6aa934b21790","title":"Why conducting a content audit is essential ","introduction":"Performing a content audit is a crucial step in optimising a website's performance. It can help identify outdated or irrelevant content, identify content gaps, improve SEO efforts, enhance user experience, and save time and resources. ","blogUrl":"/blog/how-to-do-a-content-audit-and-why-you-should","isFeatured":false,"authors":{"publishDate":"31 July 2023","readingTime":5,"authors":[{"authorName":"Victoria Whatmore","authorUrl":"/victoria"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/1c65b8af-9e2b-4796-bc14-12cf4aebce9c/Victoria_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Victoria Whatmore"},"readingTime":5,"tags":[{"name":"Strategy","codename":"strategy"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/21666b50-b807-44da-adf4-057438e6d157/Content%20Audit.jpg?h=350&fm=webp","alt":"Content Audit","width":1600,"height":900},"lastModified":"2024-01-30T21:59:46.4488246Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"}]

The Luminary newsletter

The Luminary newsletter

The Luminary newsletter

The Luminary newsletter

Getting your head around headless content management

The panelists

Contentful

Kentico Cloud

Acoustic

Sitecore

The video

More Q&A

How about headless for small businesses or is it strictly an enterprise product? (Does Contentful, for example, plug into WordPress?)

What is the adoption rate of headless CMS in Australia?

How do you deal with system and data fragmentation in a headless world?

What are some of the common obstacles that clients run into when migrating to a headless architecture?

What’s next for headless CMS? Is it at the state of maturity?

Headless is not a silver bullet. What can't it do?

Has the rise of headless resulted in new marketplaces for heads?

What will be the role of backend developer in headless CMS technology?

How would a traditional content team create, edit, and publish content in headless CMS who may not have technical skills?

Can you share an example of someone getting headless wrong?

Isn't headless just the next fad (similar to front end technologies)?

Do developers need a specific skill set to work with headless CMS and if so, is there enough talent in the market to keep up with the demand?

Can we migrate some content and document types from one environment to another? e.g. Staging to production. If not, what the strategy can be?

Converting existing sites to use headless - Effort? Recommended approach?

Is there scope for headless to revive or bring new utility to channels that may be considered outdated? Accelerated Mobile Pages and Gmail with headless as an example.

Comparing all products here today. What capabilities for personalisation and optimisation are available with headless?

Considering whether a headless CMS could support your digital strategy?

Keep Reading