The challenge
Australian Seniors Insurance Agency is a provider of insurance products targeted at Australians aged over 50. The organisation approached Luminary to create a website that was responsive, more modern in its design and more accessible to a mature target audience. The site also needed to be more intuitive for staff to use, with a CMS that they could update easily.
The solution
Luminary completely redesigned the look and feel of the site, giving it a fresh, clean and uncluttered appearance to make it easier for seniors to use effectively. The design also incorporated very clear calls to action, with 'Click to Call' and 'Easy Quote' features being critical aspects of the redesign.
Furthermore, the new site is fully responsive, displaying on mobiles with 'sticky' calls to action and giving users easy and consistent access to 'Get a quote' and 'Call us' buttons. Tables throughout the site (offering comparisons of different insurance packages) have also been designed to be fully responsive.
The result
The new website design has resulted in a significant increase in user satisfaction, as well as an increase in online quotations for insurance. This site also won a Gold Award of Excellence for Structure and Navigation in the 2016 Communicator Awards.
Meet the Australian Seniors team
Find out more about the key team members and how we helped.
Marty Drill
CEO & Founder
Marty is the CEO and founder of Luminary.
Fab Ferrante
Senior Designer
As a UX/UI Designer, Fab's mission is to create enjoyable user experiences through design.
Andrew Radburnd
CIO
Andrew is responsible for the strategy, planning, management and implementation of technical infrastructure for Luminary and our clients.
Kentico combines content management, digital marketing and commerce into one seamless platform. Luminary has been a Kentico Gold Partner since 2008.
Digital Design
Our award winning design team adopts a user-centric approach when designing digital services and products.
Websites that shine
Your website is often the first experience people have with your brand. Make your first impression count.
Keep Reading
Want more? Here are some other examples of our work that you might be interested in.
