Artificial Intelligence
6 min read
Will AI destroy the art of human communication?
We’ve asked what we can gain, but have we asked what we may lose? Generative AI is revolutionising communication, but an overreliance on it has the potential to lead to language atrophy, a loss of critical thinking, and an erosion of trust in human interactions, argues Senior UX Researcher Matt Dalla Rosa.
6 min read
Regulating the use of generative AI in the workplace
Does your workplace have an AI Policy? If not, it’s time to start thinking about implementing one. Below are some factors you should consider in developing guidelines for the responsible use of AI.
8 min read
Me, myself and AI: How marketers can embrace an AI future
AI is straight out of a sci-fi novel, but how can we engineer this tool to serve our own business narrative without losing the human touch?
7 min read
Six ways generative AI is reshaping our search experience
Adoption of AI-powered search is picking up steam, and it’s changing where and how users are searching. Marketers have an opportunity to take a fresh look at their content, web development and measurement priorities to better align with generative AI’s unique criteria using generative engine optimisation (GEO) tactics.
Generative engine optimisation (GEO)
From Google’s AI Overviews to ChatGPT, people are increasingly using generative AI tools to research and find information, brands and products. This service is designed for clients wanting to maximise their presence in AI-driven search, both in Google and Bing, and external platforms.
4 min read
All eyes on AI: what we learnt at SXSW that marketers should consider
SXSW attendees hoping to avoid the topic of AI would be sorely disappointed, as AI was woven into almost all talks and panel discussions from the first day of the festival to the last.
7 min read
How to harness AI without being a rocket scientist
Real-world examples of AI can be seen everywhere now, and are making headlines for doing amazing things with text and images that were previously considered to be reserved for talented human minds. But these advances are all coming out of the labs of AI juggernauts such as OpenAI and Google. Can lowly digital marketers like us take advantage of AI today? (Spoiler alert: the answer is 'yes'!)
6 min read
The future of AI: open source and democratisation with Meta
Meta's decision to open-source its AI LLM project, Llama 3.2, is a significant step towards responsible and collaborative AI development, argues QA Analyst Iqbal Tawakkal.
6 min read
Generative AI: How to prepare for the next evolution in organic search
What is generative AI, how does it impact discoverability in search, and what should you be doing now to prepare for the change?
4 min read
Putting the AI in Kontent.ai
Why does Kontent.ai literally have AI in its name? The question has now been definitively answered as Kontent.ai has announced that it's the first content management system to feature native generative AI. And I've got early access!
6 min read
Will AI agents and Super AI replace humans as managers?
After attending a session at SXSW on AI in the workplace, Senior Front End Developer Andrew Lismanto delves into what the future may look like for managers in an AI-driven world.
3 min read
Thinking like a futurist: building a better tomorrow with AI
Artificial Intelligence (AI) is everywhere. It's the subject of fascination, excitement, and fear. Headlines warn of job losses, ethical dilemmas, and a world reshaped by algorithms. Yet, what if we chose a different lens? What if we think like a futurist?
2 min read
Disney characters, aged care and robots
Technology has improved so much in the past decade. The amount of new things being invented has skyrocketed and things are evolving very quickly, almost too quickly. In some ways that can be a good thing, but after attending a session with Abi the robot at SXSW 2024, I concluded that’s not always the case.
7 min read
Evolving your SEO strategy for Google’s upcoming AI search experience
Search, as we know it, is in a state of flux. In Australia, we wait with curiosity for Google to roll out its new AI-generated search results module, AI Overviews, known as AIO.
