customer engagements
minutes of interviews
hours of workshops
The challenge
Reward Hospitality is the leading hospitality supplier in Australia and New Zealand. Its website is primarily a B2B e-commerce platform, with a growing B2C audience. Having experienced large growth in the 24 months leading up to its engagement with Luminary, Reward Hospitality was looking for a rigorous UX process and design outcome to take its website to a best-in-class MVP build before November 2021, with a roadmap for improvements beyond.
While an expert in their industry, Reward Hospitality’s website was limited in its ability to provide an intuitive and satisfying e-commerce experience. This meant lost revenue opportunities from existing customers and difficulty in attracting new audiences.
Tactically, the Information Architecture (IA) was overwhelming, search functionality limited and the site poorly optimised for mobile and accessibility. Reward Hospitality recognised an opportunity to make significant improvements to its customers’ online experience by optimising the UX and design aspects of the website. Close collaboration with Reward Hospitality's existing platform partner, Commerce Vision and Luminary ensured a seamless transition between the design and implementation phase.
The key challenge was to improve the overall online experience through customer insights and UX design in order to achieve significant growth in measurable performance metrics, including:
- an increase in average transaction value
- greater exposure in the education and aged care industries
- an Increase in website traffic
- a reduced bounce rate
- an increase in the sales conversion rate with a focus on mobile.
What we did
Reward Hospitality recognised that the way forward was to drive a fresh vision for the website informed by the customer’s perspective rather than by a technology-led approach. The opportunity went beyond a simple visual redesign or refresh. It was about understanding who its customers were and how they were currently using the site, as well as finding out how to grow its audiences and convert more sales.
By putting customers’ needs and expectations at the forefront of the project, the existing platform and development supplier could be better directed to achieve the company’s strategic goals. This required an approach that would utilise the website platform’s component library as much as possible and minimise custom development requirements.
“This entire project is focused around the customer. We need to keep the customer in mind every step of the way." – Kristy Stevens, Marketing Manager, Reward Hospitality
Luminary’s discovery and design process always seeks to uncover evidence, from which clients can make informed decisions about the future of their website and broader customer experience. To do so, Luminary took a mixed-methods research approach, undertaking analytics, SEO, qualitative and quantitative customer research. We structured an evidence-led discovery and design engagement spanning eight sprints (16 weeks).
This rigorous process uncovered customer problems and opportunities to be addressed, such as:
- customer blindness to service offerings and specials
- lack of brand awareness during research/googling phase
- increasing customer concerns around product availability
- needing to place additional emphasis on the delivery process
- existing default position to call the sales rep due to low website quality
Starting with the foundations, Luminary aligned the site structure with the mental models of the audiences, shaping a new IA that significantly reduced the mental load on users. We did so by utilising card sorting to align language and structure with that which comes naturally, while reducing the amount of content exposed to users at any one time in a new navigation model.
From the research, we crafted design challenges and facilitated an ideation session with Reward Hospitality stakeholders, generating features for the website that solved the key customer issues and prioritised them into an implementation roadmap.
To maximise efficiency, Luminary aligned as closely as possible to an existing widget library, supplied by Commerce Vision. Only where the experience dictated there be custom development, did we recommend entirely new components. By crafting wireframe prototypes, we were able to shape the future vision for the website, incorporating prioritised features and validating them through usability testing.
Utilising stand-ups to run daily design reviews enabled the team to expose thinking early, and deepen our understanding of the platform and business constraints.
“Starting with low-fidelity prototypes, allows us to validate our thinking while reducing the risk of visual design debt and anchoring to our initial ideas.” – Josh Smith, UX Director, Luminary
The result
The Reward Hospitality website is achieving the strategic objectives of the company by building and optimising the site experience around the customer. The mobile-first, AA compliant MVP website was launched on time and includes many features and updates such as:
- improved search functionality and product naming conventions
- increased visibility to service offerings and specials
- centralisation of product variants in a single view to reduce complexity
- showcasing where and when product is available
- recommended alternatives when product is unavailable
- increased usage of click and collect
- delivery estimates on the product page
- colour swatches and product variants for products
- product reviews for all products, and
- category focused news articles on specific product pages.
“Working with Luminary was a real pleasure and great learning for all of us. We are already starting to see the effect of the new website both in terms of customers/staff engagement and $$$.
Keep Reading
Want more? Here are some other examples of our work that you might be interested in.
[{"itemId":"7292c167-216b-40fe-bc19-72fa0c79cddd","title":"Australian Centre for the Prevention of Cervical Cancer","introduction":"The Australian Centre for the Prevention of Cervical Cancer (ACPCC) is Australia’s leading organisation for cervical cancer prevention.","linkUrl":"/australian-centre-for-the-prevention-of-cervical-cancer","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/3e2de707-d319-4335-b6b4-65efd2cf1137/ACPCC-Hero%20Banner.jpg?h=350&fm=webp","alt":"Doctor with patient","width":1945,"height":1094},"lastModified":"2023-04-14T06:50:17.8514631Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"6904c7d6-ba06-4fda-8921-ea2b8dc46fab","title":"AusAppPathways App","introduction":"The Australian Apprenticeships and Traineeships Information Service needed to create a mobile-friendly tool to help people make their chosen career a reality.","linkUrl":"/ausapppathways-app","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/dc0e3561-a903-44a4-9fa8-44bb1f493144/10_hero-project_AusPathway.jpg?h=350&fm=webp","alt":"Four young people looking at their mobile phones","width":1600,"height":900},"lastModified":"2023-09-19T04:55:11.7152136Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"a276d0b9-3b6a-4e40-9537-725498795d1c","title":"Avant","introduction":"Avant’s website rebuild has resulted in a comprehensive portal that serves as a premier destination for healthcare professionals.","linkUrl":"/avant","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/263d52e0-91a1-4d7d-b50a-d4cd46392460/template-feature_hero%402x.png?h=350&fm=webp","alt":"A doctor sitting in a chair","width":3840,"height":2160},"lastModified":"2024-04-23T08:33:01.3349188Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"2efe1f62-b4a8-43e5-b921-7a69eaf6e74d","title":"Beyond Blue","introduction":"Beyond Blue needed to transition away from a legacy CMS which was preventing it from supporting the mental health of the community in the best possible way.","linkUrl":"/beyond-blue","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/303bd2df-8a43-4b70-a964-bac351634fee/BB-case-study-hero.png?h=350&fm=webp","alt":"Picture of a person standing under an umbrella with rain","width":1440,"height":810},"lastModified":"2024-06-17T03:35:12.5785331Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"a0d0ba93-26c4-4157-a7fc-a24adaabca14","title":"Cancer Council Australia","introduction":"Cancer Council is the nation’s leading cancer charity, and the only Australian charity working across every aspect of every cancer.","linkUrl":"/cancer-council-australia","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/39fbad39-8379-4682-b59a-027402a9f3c7/CC-%20Hero%20Banner.jpg?h=350&fm=webp","alt":"Lady with cup of tea laughing","width":1945,"height":1094},"lastModified":"2023-09-19T05:19:55.8820686Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"f7258f07-ad22-4d17-acb8-42152ecf91d9","title":"Yarra City Council","introduction":"The City of Yarra is a local government area (LGA) in the inner eastern and northern suburbs of Melbourne, with a population of 91,543 residents. Some of Melbourne’s most iconic suburbs belong to the City of Yarra, including Richmond, Collingwood, Fitzroy and Carlton North.","linkUrl":"/yarra-city-council","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/350cd4e5-a619-4c97-9fba-8097289b2e05/yarraCity-case-study-hero.jpg?h=350&fm=webp","alt":"Picture of a government city council","width":1440,"height":810},"lastModified":"2023-11-23T23:56:32.5942493Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"ca642e38-73cd-4512-83eb-aefad7bb051f","title":"Clipsal by Schneider Electric","introduction":"Clipsal needed a fresh new website to optimise the user experience and better showcase its product range.","linkUrl":"/clipsal-new","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/2b6ea146-defd-483e-8a72-f2919f3492c5/Clipsal_CaseStudy_16x9_hero.jpg?h=350&fm=webp","alt":"Clipsal on a laptop","width":1440,"height":810},"lastModified":"2023-09-19T05:19:17.564572Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"c327ec2c-97c3-48a5-8c21-aaf57176ea06","title":"Global portfolio prioritisation for Schneider Electric","introduction":"Luminary was engaged to improve Schneider Electric's management of the digital portfolio across different teams and countries to enhance visibility and reduce the time in which jobs and ideas are assigned and completed.","linkUrl":"/portfolio-prioritisation-schneider-electric","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/ee311036-6c38-4bff-a78b-8cb9d94027f4/SE%2BJiraAtlassian-Hero%20Banner%20%281%29.jpg?h=350&fm=webp","alt":"Picture of the Jira platform for Schneider Electric","width":1200,"height":675},"lastModified":"2023-06-05T04:24:42.0001936Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"235bb343-860b-4fbb-a1cd-6ba86858d339","title":"Clipsal Electrical Design Application","introduction":"The Clipsal Electrical Design Application is a web-based app that enables professional consultants to help homeowners who are building or renovating to tailor their electrical, lighting and smart home plans and bring them to life.","linkUrl":"/clipsal-electrical-design-application","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/0d63608d-c923-4748-8156-b1a0c95226b5/Clipspec-Hero-Banner.jpg?h=350&fm=webp","alt":"Clipspec floor plan","width":1945,"height":1094},"lastModified":"2023-09-19T04:40:21.6727675Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"f30e3b27-4ea5-4191-ad68-c9382c0a2c51","title":"Crown Gifts","introduction":"Crown Gifts is an e-commerce site owned by Crown Resorts. Luminary replatformed the site onto Kentico 13 to bring it into line with Crown’s other digital assets.","linkUrl":"/crown-gifts","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/92ecda73-4001-4b55-8d0f-8bc30e209ba5/Crown-Hero%20Banner.png?h=350&fm=webp","alt":"Crown Gifts hero","width":1440,"height":810},"lastModified":"2024-10-24T04:31:24.341492Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"55b8f715-7f48-4853-b293-a6b9436b7a3e","title":"Fandelo","introduction":"Fandelo is a social engagement platform that fosters fan-based communities centred around sports, music and entertainment.","linkUrl":"/fandelo","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/f9676f92-8333-4452-8507-9979803bde23/template-feature_hero.png?h=350&fm=webp","alt":"Fandelo hero image","width":1600,"height":900},"lastModified":"2023-11-14T00:20:50.5703596Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"25e577e6-0283-43be-8338-1484b84466ef","title":"Fleet Plant Hire","introduction":"Fleet Plant Hire is a trusted leader with a continually growing database of over 2,500 registered earthmoving contractors, offering a wide range of highly skilled and industry-compliant operators and plant equipment to meet the needs of small and large projects.","linkUrl":"/fleet-plant-hire","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/79d501b9-2371-40ba-a48f-a35c2eb1e762/Screen%20Shot%202023-04-03%20at%208.42.43%20pm.png?h=350&fm=webp","alt":"Picture of a tractor grid in the soil","width":1916,"height":1070},"lastModified":"2023-04-17T04:01:17.5124645Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"14bb417f-7217-41ec-8a86-692071800864","title":"FlexSelect","introduction":"Schneider Electric was looking for a tool that would completely revolutionise the way it went to market with its electrical distribution boards.","linkUrl":"/flexselect","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/3c45d90d-1238-42df-bfac-dc167428f134/05_hero-project_FlexSelect.jpg?h=350&fm=webp","alt":"Image show FlexSelect application on a tablet","width":1600,"height":900},"lastModified":"2023-09-19T04:54:28.2251678Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"bc592cd9-0f23-4ad0-8bbc-e95cfa8632ca","title":"Fuso","introduction":"Fuso approached Luminary seeking to significantly improve customer engagement through the enablement of personalised product matching, and a greatly enhanced enquiry experience.","linkUrl":"/fuso","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/89178797-7c07-442c-be2a-2050db5801a2/Fuso-Hero%20Banner.png?h=350&fm=webp","alt":"Fuso truck on a bridge","width":1600,"height":900},"lastModified":"2023-06-27T02:09:05.5286584Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"63901126-7597-4454-88e4-dcf7ca361ccc","title":"Healthylife ","introduction":"Healthylife – part of the Woolworths Group – is a digital startup that provides customers with health and wellness advice, services and products.","linkUrl":"/healthylife","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5a07b98e-f311-4727-906d-e74187f084e3/HL-Hero%20Banner%402x.jpg?h=350&fm=webp","alt":"HealthyLife website ","width":3890,"height":2188},"lastModified":"2024-06-24T05:59:38.0249316Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"c148c9f8-9b05-43d5-b9bd-35aba15a1fe2","title":"Hume Bank","introduction":"Hume Bank needed a world-class site that would appeal to a broad customer base.","linkUrl":"/hume-bank","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5bc2ef75-961e-4649-81f6-cb1c405eea94/06_hero-project_HumeBank.jpg?h=350&fm=webp","alt":"Image showing Hume Bank website on a mobile phone","width":1600,"height":900},"lastModified":"2023-01-25T04:26:17.7510758Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"55c065d3-db62-4bb2-84b1-7bacace40046","title":"IFM Investors","introduction":"IFM Investors appointed Luminary to deliver a new corporate website to deliver on the needs of its growing international audience.","linkUrl":"/ifm-investors","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/34126cdc-4f85-4045-bb4c-435c17e4c25b/ifminvestors04.jpg?h=350&fm=webp","alt":"IFM hero image","width":1600,"height":900},"lastModified":"2023-09-01T03:00:22.6360227Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"b6ba61e3-71de-44c3-9fb5-2600cb91e73d","title":"Kapitol Group","introduction":"Kapitol Group’s digital transformation and growth-geared website.","linkUrl":"/kapitol-group","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/7b21882b-6eea-4ec2-928b-df101e194139/ben-allan-BIeC4YK2MTA-unsplash.jpg?h=350&fm=webp","alt":"Picture of a Kapitol Group construction site","width":6000,"height":4000},"lastModified":"2023-03-02T02:52:58.1479747Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"e19b368d-2d38-4c11-aca9-73e998265725","title":"legalsuper","introduction":"legalsuper approached Luminary following a significant brand refresh and was faced with the predicament of redesigning and redeveloping their existing website or investing in a new build on a more suitable technical platform to suit their future needs.","linkUrl":"/legalsuper","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/30b520bb-72ac-4aa1-8daf-cd6d9da40249/OPTION%202.png?h=350&fm=webp","alt":"Picture of legalsuper team in a meeting in black and white","width":1321,"height":744},"lastModified":"2024-07-28T23:11:25.6278759Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"a351c735-39a5-4f1e-8dbd-2a6d11936442","title":"Magistrates Court of Victoria","introduction":"The Magistrates’ Court of Victoria engaged Luminary to help design a future-state digital service ecosystem.","linkUrl":"/magistrates-court-victoria","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/2db8f116-bc8a-43c7-8dea-660c48c9c1fb/Untitled%20presentation.jpg?h=350&fm=webp","alt":"Picture of the Melbourne Magistrates Court","width":960,"height":540},"lastModified":"2024-03-18T23:54:39.5244922Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"8459efcd-4f23-4d5c-9901-8dabd129d029","title":"Melbourne Airport","introduction":"Implemented by Luminary and designed by Hardhat, the Melbourne Airport website is a future-focused digital platform built on headless CMS platform Kontent.ai. ","linkUrl":"/melbourne-airport","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/56bd154d-18c1-4cea-8b9d-b870de68fcf6/MA-feature_hero.png?h=350&fm=webp","alt":"Plane flying overhead","width":2000,"height":1125},"lastModified":"2023-08-15T06:17:29.7896927Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"1f9883a2-4afa-4386-be85-9a025cca11ea","title":"Melbourne Airport wayfinding system","introduction":"Streamlining the journey: Melbourne Airport’s new wayfinding system provides travellers with a faster, more efficient airport experience.","linkUrl":"/melbourne-airport-wayfinding-system","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5c0b4527-7e0d-4941-b104-e882f40a84bb/MA-Hero%20Banner.jpg?h=350&fm=webp","alt":"A man walking through Melbourne airport talking into a phone","width":2880,"height":1620},"lastModified":"2024-09-26T07:09:27.3598464Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"ab71c768-f80d-4125-ac97-656a514d0ad8","title":"Money3","introduction":"Money3 approached Luminary intending to establish a more solid and recognisable brand and carve out a place in the market amongst leading non-band providers. ","linkUrl":"/money3","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/54815af2-b200-4fa1-804d-40f76d01f998/template-case-study-hero%402x.jpg?h=350&fm=webp","alt":"Picture of two women sitting in the boot of a car","width":1440,"height":810},"lastModified":"2024-03-28T02:05:15.7274531Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"be572187-3511-4393-9a81-79bad5125c5e","title":"New South Wales Government Headless Content Advisory ","introduction":"The New South Wales Government OneCX Program engaged Luminary for an advisory project on headless CMS. Specifically, they wanted Luminary to clearly define and exhibit headless CMS so that its government agencies were aligned on what it means.","linkUrl":"/new-south-wales-government-headless","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/7e1b3cca-a3b2-480f-83a4-18aef27835f7/dan-freeman-7Zb7kUyQg1E-unsplash%20%281%29.jpg?h=350&fm=webp","alt":"Picture of the NSW Gov landscape","width":1439,"height":810},"lastModified":"2023-11-15T01:52:08.2239086Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"4f7cfa9a-b152-40dd-9a5b-f87bab10e21e","title":"Outerspace Design","introduction":"Product design consultancy Outerspace Design sought Luminary’s assistance to design a website that would reflect its contemporary vision and outlook.","linkUrl":"/outerspace-design","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/eb1be2c9-cae2-497d-8b8f-1188dd03a60f/outerspace-case-study-hero.jpg?h=350&fm=webp","alt":"Product design team","width":1440,"height":810},"lastModified":"2023-09-20T23:37:27.5849263Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"22d78be3-aa16-4a9f-a590-fd6ab234892b","title":"Pearson Australia Schools","introduction":"Pearson is a leader in the education publishing market, supporting over 25 million students across 70 different countries. The global dominance of this British-founded company has meant that most Australian students have used a Pearson textbook or digital resource as part of their primary, secondary or tertiary schooling.","linkUrl":"/pearson","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/fb5b63f7-14e5-4aa2-b614-5d92875a4eca/PearsonAUK12-feature_hero.png?h=350&fm=webp","alt":"Picture of a student standing in a classroom holding a Pearson textbook","width":3840,"height":2160},"lastModified":"2023-10-23T08:48:34.1692369Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"11c0f656-f986-4c93-b2fe-b9026d7f6bcf","title":"Pet Culture","introduction":"Backed by Woolworths and pet insurance specialists PetSure, PetCulture is a new online destination for pet owners.","linkUrl":"/pet-culture","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/40cae930-037d-4400-8a0b-c5cdb0069e85/IC-Hero%20Banner.png?h=350&fm=webp","alt":"Cute dog looking wistful","width":3890,"height":2188},"lastModified":"2023-11-13T03:37:08.0271282Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"39093a94-a51a-43e6-b41f-410488bbbbbc","title":"TTI Group (Ryobi)","introduction":"The parent company of household names Ryobi, AEG and Milwaukee, TTI Group, sought Luminary’s assistance to select a future-proof CMS for the re-platforming of eight of its brand websites.","linkUrl":"/tti-group","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/6e14f241-9706-4aaa-9237-29aba853fc41/template-case-study-hero%402x.jpg?h=350&fm=webp","alt":"Picture of a man using a Ryobi power tool in a shed","width":2880,"height":1620},"lastModified":"2024-03-28T06:00:18.8634592Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"e1a66d93-3eb8-4343-af7e-c97a3a03b0c5","title":"Save the Children","introduction":"Facilitating story-driven content and a smooth user flow to maximise donations and streamline content administration.","linkUrl":"/save-the-children","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d2782355-ccfc-41c0-83d0-b25895ff9c8c/StC-hero%20image.jpg?h=350&fm=webp","alt":"Little girl","width":1600,"height":900},"lastModified":"2024-10-24T05:00:28.5790734Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"788799fe-43b9-42ea-9636-06c3b819f11e","title":"Simplot","introduction":"Simplot has been serving up convenient, balanced meals for decades, found on the shelves of major supermarkets and in the pantries of Australians and New Zealanders.","linkUrl":"/simplot","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/20aecfb6-6ae5-4b18-b128-6c94a7cb8d74/Simplot-Hero%20Banner.jpg?h=350&fm=webp","alt":"Picture of a farmer outdoors holding green beans for Simplot food production","width":1945,"height":1094},"lastModified":"2024-02-06T03:25:34.3485675Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"627cab70-3f5b-44be-9507-5a5f94a5bef1","title":"The Salvation Army Discovery Project","introduction":"A deep discovery engagement with Luminary has helped lay the foundations for a far more user-centric website for The Salvation Army.","linkUrl":"/the-salvation-army-discovery-project","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d6e69bd9-6b01-4d6c-8273-6bfd7ca620d0/salvos-case-study-hero.jpg?h=350&fm=webp","alt":"Woman in high vis vest standing with a box in front of a Salvos truck","width":1440,"height":810},"lastModified":"2023-07-14T01:19:12.8888805Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"7dc0e941-ed52-41bd-8c23-55697b418b16","title":"UNICEF Australia","introduction":"UNICEF Australia engaged Luminary to undertake a complete website rebuild, from discovery through to continuous improvement.","linkUrl":"/unicef-australia","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/97ca4e5a-46b0-4184-ba07-a018077b6643/Unicef-Hero%20Banner.png?h=350&fm=webp","alt":"A female UNICEF worker with a child","width":3890,"height":2188},"lastModified":"2023-08-15T06:27:37.5385481Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"}]
