The New South Wales Government OneCX Program engaged Luminary for an advisory project on headless CMS. Specifically, they wanted Luminary to clearly define and exhibit headless CMS so that its government agencies were aligned on what it means. These government agencies included the Premier’s Department, The Cabinet Office, NSW Health, the Department of Education, Planning and Environment, Communities and Justice, Transport for NSW and more. By Luminary clearly articulating the why behind headless CMS, the OneCX Program could assess the benefits and opportunities, as well as the limitations and compromises.
The challenge
The far-reaching scope of the New South Wales Government work meant that there were 750 unique websites serving its residents and partners, and they were beginning to bring all these together for one central website - nsw.gov.au. This complex collation project, called OneCX, was in flight and expected to be a multi-year initiative, making it an opportune time to get the internal teams up to scratch with headless CMS and learn how their individual content needs and audiences could be serviced through this CMS solution.
What we did
Luminary Technical Director, Emmanuel Tissera and Senior Digital Producer, Matt Stobo were tasked with leading the immersive advisory project. The project included multiple interviews with the content, UX and technical teams within the OneCX Program. There was also a headless CMS 101 training session, followed by a content modelling workshop, and a headless use case ideation session to determine the potential use cases across New South Wales government departments.
Technical review and recommendations
Luminary worked through a discovery and best practice audit of the nsw.gov.au website, exploring headless CMS and how their current Drupal offering accommodated headless implementation and content models. By utilising the expertise of Luminary Technical Director, Emmanual Tissera, the OneCX Program received a comprehensive ‘playbook’ that summarised all findings and recommendations for the next steps. Technical considerations, process recommendations and architecture diagrams were developed in collaboration with the technical teams across the government agencies.
Custom education workshops
A core component of understanding headless CMS was seeing it in practice, which Senior Digital Producer, Matt Stobo conveyed through custom presentations and workshops. The workshops allowed the Luminary team to showcase how a centralised piece of content could be displayed as a resource in the media hub, signage in public areas and available on relevant digital touch points throughout the region. There were also real-world examples shown to contextualise headless CMS implementation and capabilities, including New York’s MTA (Metropolitan Transport Authority) which services millions of residents every day.
Content modelling sessions
Discussions and activities related to content modelling began to shape how the OneCX Program thought about content and how a headless CMS would serve their requirements. The structure of the content is defined and owned by the content management system, and so the workshops included discussion over what that content model would be and how it would streamline and centralise the content within their UX, CX and content teams. Through these workshops, themes were developed and the teams were able to ideate how they could use headless CMS in the future. The teams needed to be taken on the journey through a practical and technical lens before they could understand how to design content for a headless CMS.
The headless mindset
Understanding the headless mindset was especially important for government agencies that had large teams with varied interrelationships and team overlaps. Luminary outlined that the headless principles included:
- Content should live within a central repository
- Workflows, approvals and localisation are ideally centralised
- Reusable content is extensible and future-proof
- Content should not be designed for a specific purpose or channel
- Each channel should be capable of interpreting content and its context and displaying it appropriately
These principles can often be contradictory to the way content teams believe content is created (for example, creating one piece of content for all channels) and so Luminary’s real-world examples and use case scenarios overlaid this with real-world examples and use case scenarios.
The result
The OneCX Program needed to be taken on the journey through a practical and technical lens to better understand how to design content for a headless CMS. Throughout the project they were able to understand headless CMS as a concept, and then as an option for the nsw.gov.au website. Luminary’s highly relevant experience and breadth of knowledge brought the extensive list of stakeholders up to speed on headless CMS and in a position to make a decision on the future direction and best outcome of nsw.gov.au. Through tailored education and ideation workshops, NSW government agencies were able to enhance their OneCX project planning and better prepare for the next steps in the multi-year site migration.
““The recommendations in the documentation are well thought out and appreciated. They have given us some things to think about as we progress on our headless CMS journey. We appreciate the guidance Luminary has provided on this project.”
Keep Reading
Want more? Here are some other examples of our work that you might be interested in.
[{"itemId":"7292c167-216b-40fe-bc19-72fa0c79cddd","title":"Australian Centre for the Prevention of Cervical Cancer","introduction":"The Australian Centre for the Prevention of Cervical Cancer (ACPCC) is Australia’s leading organisation for cervical cancer prevention.","linkUrl":"/australian-centre-for-the-prevention-of-cervical-cancer","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/3e2de707-d319-4335-b6b4-65efd2cf1137/ACPCC-Hero%20Banner.jpg?h=350&fm=webp","alt":"Doctor with patient","width":1945,"height":1094},"lastModified":"2023-04-14T06:50:17.8514631Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"6904c7d6-ba06-4fda-8921-ea2b8dc46fab","title":"AusAppPathways App","introduction":"The Australian Apprenticeships and Traineeships Information Service needed to create a mobile-friendly tool to help people make their chosen career a reality.","linkUrl":"/ausapppathways-app","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/dc0e3561-a903-44a4-9fa8-44bb1f493144/10_hero-project_AusPathway.jpg?h=350&fm=webp","alt":"Four young people looking at their mobile phones","width":1600,"height":900},"lastModified":"2023-09-19T04:55:11.7152136Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"a276d0b9-3b6a-4e40-9537-725498795d1c","title":"Avant","introduction":"Avant’s website rebuild has resulted in a comprehensive portal that serves as a premier destination for healthcare professionals.","linkUrl":"/avant","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/263d52e0-91a1-4d7d-b50a-d4cd46392460/template-feature_hero%402x.png?h=350&fm=webp","alt":"A doctor sitting in a chair","width":3840,"height":2160},"lastModified":"2024-04-23T08:33:01.3349188Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"2efe1f62-b4a8-43e5-b921-7a69eaf6e74d","title":"Beyond Blue","introduction":"Beyond Blue needed to transition away from a legacy CMS which was preventing it from supporting the mental health of the community in the best possible way.","linkUrl":"/beyond-blue","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/303bd2df-8a43-4b70-a964-bac351634fee/BB-case-study-hero.png?h=350&fm=webp","alt":"Picture of a person standing under an umbrella with rain","width":1440,"height":810},"lastModified":"2024-06-17T03:35:12.5785331Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"a0d0ba93-26c4-4157-a7fc-a24adaabca14","title":"Cancer Council Australia","introduction":"Cancer Council is the nation’s leading cancer charity, and the only Australian charity working across every aspect of every cancer.","linkUrl":"/cancer-council-australia","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/39fbad39-8379-4682-b59a-027402a9f3c7/CC-%20Hero%20Banner.jpg?h=350&fm=webp","alt":"Lady with cup of tea laughing","width":1945,"height":1094},"lastModified":"2023-09-19T05:19:55.8820686Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"f7258f07-ad22-4d17-acb8-42152ecf91d9","title":"Yarra City Council","introduction":"The City of Yarra is a local government area (LGA) in the inner eastern and northern suburbs of Melbourne, with a population of 91,543 residents. Some of Melbourne’s most iconic suburbs belong to the City of Yarra, including Richmond, Collingwood, Fitzroy and Carlton North.","linkUrl":"/yarra-city-council","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/350cd4e5-a619-4c97-9fba-8097289b2e05/yarraCity-case-study-hero.jpg?h=350&fm=webp","alt":"Picture of a government city council","width":1440,"height":810},"lastModified":"2023-11-23T23:56:32.5942493Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"ca642e38-73cd-4512-83eb-aefad7bb051f","title":"Clipsal by Schneider Electric","introduction":"Clipsal needed a fresh new website to optimise the user experience and better showcase its product range.","linkUrl":"/clipsal-new","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/2b6ea146-defd-483e-8a72-f2919f3492c5/Clipsal_CaseStudy_16x9_hero.jpg?h=350&fm=webp","alt":"Clipsal on a laptop","width":1440,"height":810},"lastModified":"2023-09-19T05:19:17.564572Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"c327ec2c-97c3-48a5-8c21-aaf57176ea06","title":"Global portfolio prioritisation for Schneider Electric","introduction":"Luminary was engaged to improve Schneider Electric's management of the digital portfolio across different teams and countries to enhance visibility and reduce the time in which jobs and ideas are assigned and completed.","linkUrl":"/portfolio-prioritisation-schneider-electric","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/ee311036-6c38-4bff-a78b-8cb9d94027f4/SE%2BJiraAtlassian-Hero%20Banner%20%281%29.jpg?h=350&fm=webp","alt":"Picture of the Jira platform for Schneider Electric","width":1200,"height":675},"lastModified":"2023-06-05T04:24:42.0001936Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"235bb343-860b-4fbb-a1cd-6ba86858d339","title":"Clipsal Electrical Design Application","introduction":"The Clipsal Electrical Design Application is a web-based app that enables professional consultants to help homeowners who are building or renovating to tailor their electrical, lighting and smart home plans and bring them to life.","linkUrl":"/clipsal-electrical-design-application","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/0d63608d-c923-4748-8156-b1a0c95226b5/Clipspec-Hero-Banner.jpg?h=350&fm=webp","alt":"Clipspec floor plan","width":1945,"height":1094},"lastModified":"2023-09-19T04:40:21.6727675Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"f30e3b27-4ea5-4191-ad68-c9382c0a2c51","title":"Crown Gifts","introduction":"Crown Gifts is an e-commerce site owned by Crown Resorts. Luminary replatformed the site onto Kentico 13 to bring it into line with Crown’s other digital assets.","linkUrl":"/crown-gifts","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/92ecda73-4001-4b55-8d0f-8bc30e209ba5/Crown-Hero%20Banner.png?h=350&fm=webp","alt":"Crown Gifts hero","width":1440,"height":810},"lastModified":"2024-10-24T04:31:24.341492Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"55b8f715-7f48-4853-b293-a6b9436b7a3e","title":"Fandelo","introduction":"Fandelo is a social engagement platform that fosters fan-based communities centred around sports, music and entertainment.","linkUrl":"/fandelo","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/f9676f92-8333-4452-8507-9979803bde23/template-feature_hero.png?h=350&fm=webp","alt":"Fandelo hero image","width":1600,"height":900},"lastModified":"2023-11-14T00:20:50.5703596Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"25e577e6-0283-43be-8338-1484b84466ef","title":"Fleet Plant Hire","introduction":"Fleet Plant Hire is a trusted leader with a continually growing database of over 2,500 registered earthmoving contractors, offering a wide range of highly skilled and industry-compliant operators and plant equipment to meet the needs of small and large projects.","linkUrl":"/fleet-plant-hire","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/79d501b9-2371-40ba-a48f-a35c2eb1e762/Screen%20Shot%202023-04-03%20at%208.42.43%20pm.png?h=350&fm=webp","alt":"Picture of a tractor grid in the soil","width":1916,"height":1070},"lastModified":"2023-04-17T04:01:17.5124645Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"14bb417f-7217-41ec-8a86-692071800864","title":"FlexSelect","introduction":"Schneider Electric was looking for a tool that would completely revolutionise the way it went to market with its electrical distribution boards.","linkUrl":"/flexselect","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/3c45d90d-1238-42df-bfac-dc167428f134/05_hero-project_FlexSelect.jpg?h=350&fm=webp","alt":"Image show FlexSelect application on a tablet","width":1600,"height":900},"lastModified":"2023-09-19T04:54:28.2251678Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"bc592cd9-0f23-4ad0-8bbc-e95cfa8632ca","title":"Fuso","introduction":"Fuso approached Luminary seeking to significantly improve customer engagement through the enablement of personalised product matching, and a greatly enhanced enquiry experience.","linkUrl":"/fuso","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/89178797-7c07-442c-be2a-2050db5801a2/Fuso-Hero%20Banner.png?h=350&fm=webp","alt":"Fuso truck on a bridge","width":1600,"height":900},"lastModified":"2023-06-27T02:09:05.5286584Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"63901126-7597-4454-88e4-dcf7ca361ccc","title":"Healthylife ","introduction":"Healthylife – part of the Woolworths Group – is a digital startup that provides customers with health and wellness advice, services and products.","linkUrl":"/healthylife","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5a07b98e-f311-4727-906d-e74187f084e3/HL-Hero%20Banner%402x.jpg?h=350&fm=webp","alt":"HealthyLife website ","width":3890,"height":2188},"lastModified":"2024-06-24T05:59:38.0249316Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"c148c9f8-9b05-43d5-b9bd-35aba15a1fe2","title":"Hume Bank","introduction":"Hume Bank needed a world-class site that would appeal to a broad customer base.","linkUrl":"/hume-bank","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5bc2ef75-961e-4649-81f6-cb1c405eea94/06_hero-project_HumeBank.jpg?h=350&fm=webp","alt":"Image showing Hume Bank website on a mobile phone","width":1600,"height":900},"lastModified":"2023-01-25T04:26:17.7510758Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"55c065d3-db62-4bb2-84b1-7bacace40046","title":"IFM Investors","introduction":"IFM Investors appointed Luminary to deliver a new corporate website to deliver on the needs of its growing international audience.","linkUrl":"/ifm-investors","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/34126cdc-4f85-4045-bb4c-435c17e4c25b/ifminvestors04.jpg?h=350&fm=webp","alt":"IFM hero image","width":1600,"height":900},"lastModified":"2023-09-01T03:00:22.6360227Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"b6ba61e3-71de-44c3-9fb5-2600cb91e73d","title":"Kapitol Group","introduction":"Kapitol Group’s digital transformation and growth-geared website.","linkUrl":"/kapitol-group","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/7b21882b-6eea-4ec2-928b-df101e194139/ben-allan-BIeC4YK2MTA-unsplash.jpg?h=350&fm=webp","alt":"Picture of a Kapitol Group construction site","width":6000,"height":4000},"lastModified":"2023-03-02T02:52:58.1479747Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"e19b368d-2d38-4c11-aca9-73e998265725","title":"legalsuper","introduction":"legalsuper approached Luminary following a significant brand refresh and was faced with the predicament of redesigning and redeveloping their existing website or investing in a new build on a more suitable technical platform to suit their future needs.","linkUrl":"/legalsuper","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/30b520bb-72ac-4aa1-8daf-cd6d9da40249/OPTION%202.png?h=350&fm=webp","alt":"Picture of legalsuper team in a meeting in black and white","width":1321,"height":744},"lastModified":"2024-07-28T23:11:25.6278759Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"a351c735-39a5-4f1e-8dbd-2a6d11936442","title":"Magistrates Court of Victoria","introduction":"The Magistrates’ Court of Victoria engaged Luminary to help design a future-state digital service ecosystem.","linkUrl":"/magistrates-court-victoria","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/2db8f116-bc8a-43c7-8dea-660c48c9c1fb/Untitled%20presentation.jpg?h=350&fm=webp","alt":"Picture of the Melbourne Magistrates Court","width":960,"height":540},"lastModified":"2024-03-18T23:54:39.5244922Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"8459efcd-4f23-4d5c-9901-8dabd129d029","title":"Melbourne Airport","introduction":"Implemented by Luminary and designed by Hardhat, the Melbourne Airport website is a future-focused digital platform built on headless CMS platform Kontent.ai. ","linkUrl":"/melbourne-airport","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/56bd154d-18c1-4cea-8b9d-b870de68fcf6/MA-feature_hero.png?h=350&fm=webp","alt":"Plane flying overhead","width":2000,"height":1125},"lastModified":"2023-08-15T06:17:29.7896927Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"1f9883a2-4afa-4386-be85-9a025cca11ea","title":"Melbourne Airport wayfinding system","introduction":"Streamlining the journey: Melbourne Airport’s new wayfinding system provides travellers with a faster, more efficient airport experience.","linkUrl":"/melbourne-airport-wayfinding-system","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5c0b4527-7e0d-4941-b104-e882f40a84bb/MA-Hero%20Banner.jpg?h=350&fm=webp","alt":"A man walking through Melbourne airport talking into a phone","width":2880,"height":1620},"lastModified":"2024-09-26T07:09:27.3598464Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"ab71c768-f80d-4125-ac97-656a514d0ad8","title":"Money3","introduction":"Money3 approached Luminary intending to establish a more solid and recognisable brand and carve out a place in the market amongst leading non-band providers. ","linkUrl":"/money3","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/54815af2-b200-4fa1-804d-40f76d01f998/template-case-study-hero%402x.jpg?h=350&fm=webp","alt":"Picture of two women sitting in the boot of a car","width":1440,"height":810},"lastModified":"2024-03-28T02:05:15.7274531Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"be572187-3511-4393-9a81-79bad5125c5e","title":"New South Wales Government Headless Content Advisory ","introduction":"The New South Wales Government OneCX Program engaged Luminary for an advisory project on headless CMS. Specifically, they wanted Luminary to clearly define and exhibit headless CMS so that its government agencies were aligned on what it means.","linkUrl":"/new-south-wales-government-headless","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/7e1b3cca-a3b2-480f-83a4-18aef27835f7/dan-freeman-7Zb7kUyQg1E-unsplash%20%281%29.jpg?h=350&fm=webp","alt":"Picture of the NSW Gov landscape","width":1439,"height":810},"lastModified":"2023-11-15T01:52:08.2239086Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"4f7cfa9a-b152-40dd-9a5b-f87bab10e21e","title":"Outerspace Design","introduction":"Product design consultancy Outerspace Design sought Luminary’s assistance to design a website that would reflect its contemporary vision and outlook.","linkUrl":"/outerspace-design","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/eb1be2c9-cae2-497d-8b8f-1188dd03a60f/outerspace-case-study-hero.jpg?h=350&fm=webp","alt":"Product design team","width":1440,"height":810},"lastModified":"2023-09-20T23:37:27.5849263Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"22d78be3-aa16-4a9f-a590-fd6ab234892b","title":"Pearson Australia Schools","introduction":"Pearson is a leader in the education publishing market, supporting over 25 million students across 70 different countries. The global dominance of this British-founded company has meant that most Australian students have used a Pearson textbook or digital resource as part of their primary, secondary or tertiary schooling.","linkUrl":"/pearson","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/fb5b63f7-14e5-4aa2-b614-5d92875a4eca/PearsonAUK12-feature_hero.png?h=350&fm=webp","alt":"Picture of a student standing in a classroom holding a Pearson textbook","width":3840,"height":2160},"lastModified":"2023-10-23T08:48:34.1692369Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"11c0f656-f986-4c93-b2fe-b9026d7f6bcf","title":"Pet Culture","introduction":"Backed by Woolworths and pet insurance specialists PetSure, PetCulture is a new online destination for pet owners.","linkUrl":"/pet-culture","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/40cae930-037d-4400-8a0b-c5cdb0069e85/IC-Hero%20Banner.png?h=350&fm=webp","alt":"Cute dog looking wistful","width":3890,"height":2188},"lastModified":"2023-11-13T03:37:08.0271282Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"39093a94-a51a-43e6-b41f-410488bbbbbc","title":"TTI Group (Ryobi)","introduction":"The parent company of household names Ryobi, AEG and Milwaukee, TTI Group, sought Luminary’s assistance to select a future-proof CMS for the re-platforming of eight of its brand websites.","linkUrl":"/tti-group","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/6e14f241-9706-4aaa-9237-29aba853fc41/template-case-study-hero%402x.jpg?h=350&fm=webp","alt":"Picture of a man using a Ryobi power tool in a shed","width":2880,"height":1620},"lastModified":"2024-03-28T06:00:18.8634592Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"e1a66d93-3eb8-4343-af7e-c97a3a03b0c5","title":"Save the Children","introduction":"Facilitating story-driven content and a smooth user flow to maximise donations and streamline content administration.","linkUrl":"/save-the-children","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d2782355-ccfc-41c0-83d0-b25895ff9c8c/StC-hero%20image.jpg?h=350&fm=webp","alt":"Little girl","width":1600,"height":900},"lastModified":"2024-10-24T05:00:28.5790734Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"788799fe-43b9-42ea-9636-06c3b819f11e","title":"Simplot","introduction":"Simplot has been serving up convenient, balanced meals for decades, found on the shelves of major supermarkets and in the pantries of Australians and New Zealanders.","linkUrl":"/simplot","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/20aecfb6-6ae5-4b18-b128-6c94a7cb8d74/Simplot-Hero%20Banner.jpg?h=350&fm=webp","alt":"Picture of a farmer outdoors holding green beans for Simplot food production","width":1945,"height":1094},"lastModified":"2024-02-06T03:25:34.3485675Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"627cab70-3f5b-44be-9507-5a5f94a5bef1","title":"The Salvation Army Discovery Project","introduction":"A deep discovery engagement with Luminary has helped lay the foundations for a far more user-centric website for The Salvation Army.","linkUrl":"/the-salvation-army-discovery-project","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d6e69bd9-6b01-4d6c-8273-6bfd7ca620d0/salvos-case-study-hero.jpg?h=350&fm=webp","alt":"Woman in high vis vest standing with a box in front of a Salvos truck","width":1440,"height":810},"lastModified":"2023-07-14T01:19:12.8888805Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"7dc0e941-ed52-41bd-8c23-55697b418b16","title":"UNICEF Australia","introduction":"UNICEF Australia engaged Luminary to undertake a complete website rebuild, from discovery through to continuous improvement.","linkUrl":"/unicef-australia","img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/97ca4e5a-46b0-4184-ba07-a018077b6643/Unicef-Hero%20Banner.png?h=350&fm=webp","alt":"A female UNICEF worker with a child","width":3890,"height":2188},"lastModified":"2023-08-15T06:27:37.5385481Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"}]
