Digital predictions for 2024

It's always an entertaining activity to predict the digital trends for the year ahead, especially when tech moves so quickly that not even the all-knowing AI overlords can get it right every time. That said, our Luminary leaders have the fortune of working with industry giants and alongside an incredible line-up of partners, so we banded together in earnest to have a frank discussion about 2024. By extrapolating what we know to be true, and interrogating evidence we are seeing to suggest new trends and directions, we have put together our 2024 predictions for the digital industry.

With the phasing out of third-party cookies, brands will need to be smarter in the methods they use to get to know their customers. As it becomes more difficult to track individuals while they browse across the web, we’ll see an increased reliance on experimentation tools (like Optimizely’s Web Experimentation) being used to glean insights into customer preferences. As the economy shifts, brands are going to have to work harder for the consumer dollar, meaning that they are going to need to implement even more relevant and personalised messaging.

While personalisation is nothing new in the digital space, the rise of privacy regulations and the erosion of tracking capabilities across third-party sites is making it more challenging for brands to tailor their messaging. This will put the emphasis squarely on collecting information through your own digital channels. Experimentation – along with providing genuine value in exchange for information – will play an important role in facilitating that.

AI is here to stay, that much is clear. Many of us in digital have already started using AI tools to enhance our productivity, help solve problems, improve the quality of our output, or simply to save time with mundane, simple, or repetitive tasks. And I'm not just talking about LLMs such as ChatGPT or Bard. Developers are commonly using Github Copilot for AI-powered pair programming, team members (especially those who speak English as a second language) are using Grammarly for professional communication, busy managers are letting AI PAs such as Motion or Reclaim schedule their days, content managers are generating high quality images from text prompts, and our designers are even experimenting with AI-assisted generation of high-fidelity wireframes and code.

In 2024, with the rapid expansion of AI-powered assistants available in almost every aspect of digital life, using these tools will no longer be a secret weapon in the arsenal of the most tech-savvy digital natives, but will quickly become the standard. Whether they're individual tools such as chatbots, code or image generators, workplace-wide productivity enhancements such as Atlassian Intelligence, Google Duet AI, Microsoft 365 Copilot, or new features baked directly into the many tools such as your CRM, CMS, or Digital Experience Platform (DXP), almost every part of *every* role in digital will be enhanced by AI assistance in some way.

The robots aren't coming to take our jobs (yet!), but in 2024 they are coming for everyone who is ready. It's going to be up to us humans to use our expertise in utilising them, and make us superhumanly effective in our roles.

Over the past year, we’ve seen a rise in demand for more efficient and sustainable CMSs and DXPs – a trend that we expect to continue to gather steam over the coming year. Clients are increasingly transitioning away from cumbersome legacy platforms, frustrated by the substantial investment of time and money required to upgrade them. Rather than having to give their website a complete (and expensive) overhaul every few years, organisations are opting for subscription-based SaaS platforms that allow them to pay a month-to-month fee and implement gradual and continuous improvements while putting more energy into CX-focused activities.

The shift towards more sustainable digital investment is also being fueled by platform vendors, who are investing big dollars into future-proofing their products to further enable the subscription-based SaaS commercial model. This has resulted in product acquisitions from the likes of Optimizely, Acquia and others, and complete rebuilds or new product direction from the likes of Kentico and Sitecore. For those vendors who aren’t completely SaaS, they are offering to take on the upgrade role themselves to ease the burden on customers and agencies.

This is all in support of a more sustainable and customer-driven approach to digital investment and continuous improvement.

By now, most marketers will at least have dabbled in AI, if not adopted it as a third hand in their day-to-day work. Uptake of ChatGPT skyrocketed in 2023, and will continue to explode in 2024 – but at the same time, mass production of AI-generated content has meant that consumers are getting more savvy at sniffing it out. And that’s where the opportunity will lie for smart marketers in the coming year. There is a fine line between using AI to perform the groundwork of what we do and using it to actually do our jobs. Brands that nail that balance will be the ones that come out on top.

With cost-of-living increases putting pressure on marketing budgets, there will be a temptation to lean towards auto-magical generation of content, potentially leading to robotic and formulaic outputs. Putting the human element back into the picture will come from a combination of knowing when to AI and when not to AI, and sharpening our prompting prowess. With the right inputs, you can train ChatGPT to ‘learn’ your brand personality. Being intentional and specific about where you guide AI to pull information from – and the voice you instruct it to adopt – will allow your brand to show up as itself, rather than as a homogenised regurgitation of internet soup. And then the challenge will be deciding whether the result has hit the mark, or whether it’s time to head back to the drawing board.

In 2024, Composable Digital Experience Platforms (DXPs) will gain momentum within the CMS (Content Management System) space. Vendors will focus on expanding their range of third-party integrations rather than consolidating what they have. Marketers and customers are asking for more and so vendors want to allow them to use the best-of-breed products in their DXP. While all-in-one DXP suites will have their place, we will see more clients moving towards a composable DXP architecture in 2024. If you are looking to rebuild or re-platform in the future, this buzzword should become a reality for you.

AI and Generative AI in the CMS/DXP space is also something vendors are working on and customers will be asking for in 2024. For example, marketers and content editors want AI help to create content variants for personalisation and AI smarts to serve personalised content to end users. End-users want to reach their end goals quicker and expect a seamless experience that can be driven by AI. So DXP vendors are working on these and other AI-driven features to support marketers and content editors. 2024 will see a swathe of these features released and you will be the judge as to which ones are useful.

2024 will mark the beginning of new versions of the internet we know today. Brands must begin to adapt to users' appetite for faster and more advanced technology and platforms.

Here are some trends and changes to be aware of:

Virtual and Augmented Reality will start to take away screen time from mobile. Industries like gaming, healthcare, education, and many remote companies will begin to trial immersive and interactive experiences. While it will be in its infancy, expect breakout apps and use cases from Apple and Meta.
Voice and Natural Language search will also grow rapidly: Voice-activated devices and technologies will continue to advance, impacting how users interact with digital platforms and services. Ensuring content is properly categorised and structured will matter.

Here's what brands can be doing:

Streamlining content to be searchable and accessible. In 2024 businesses will lean into ensuring they have a content strategy as a north star, to ensure users find the right, engaging content to support the customer's decision-making across all platforms. Developing a robust content strategy and governance plan can create amazing efficiencies for marketing teams, saving both time and money. Content is a vital component of any digital strategy, and in 2024 it will matter more than ever.
Advanced analytics to improve marketers' decision-making. With the full launch of GA4 analytics now fully integrated across the board. Marketers, strategists and analysts can tap into the potential it can surface, such as enhanced cross-platform tracking, enhanced data privacy and seamless integration with advertising and search.
Personalisation. Implement personalisation strategies that leverage data to tailor the visitor's experience and behaviour. Providing a more personal experience means you can show each visitor products or services they're actually into, based on what they've looked at before. As AI usage moves to the mainstream, customers will expect websites to operate at a similar level.

Bridging the gap between design and development and releasing products as soon as possible will be a key focus for 2023. How might we design directly into code, or how might we code without designs? Design systems have matured over the past few years, especially with the emergence of design tokens, becoming consistent and required to be scalable across various digital channels. Teams evolving their traditional workflows, recognising the need to get to market as quickly as possible and iterating upon each release instead of lengthy timelines is fast becoming routine.

Agile has largely enabled this fast-moving way of working since its adoption, but teams are now finding ways to design directly into code and in some cases negating the need for all features and components to be designed at all. Tools such as Framer, Webflow and Plasmic enable teams to design interfaces directly into pre-built codebases and component libraries. That principle of designing directly into code has been explored at Luminary and other agencies to increase efficiencies and reduce repetitive tasks.

AI-generated search experience (or SGE) is and will continue to be one of the biggest changes to SEO we’ve ever seen. Generative AI simply means content/assets that are created by artificial intelligence, and Google has been experimenting with using AI to generate search results all year, with Bing already rolling out its generative AI experience to the public. We've also written about SGE earlier in the year.

In organic search, a notable way we’ll see AI in practice will be in a new form of featured snippet – that is, content that appears in ‘position zero’, above traditional search results, that aims to answer a query directly on the search engine results page (SERP). The current featured snippet includes paragraphs, listicles, videos and/or images usually from a single source, with the source linked directly below the snippet for easy click-through. It provides a single experience for each query.

The upcoming featured snippet will see AI generate a snippet that is an aggregate of multiple sources, with sources cited and linked off to the side. The experience and layout can evolve based on how the user interacts, e.g. by asking follow-up questions, clicking related links, etc.

It appears that easily answered search queries (FAQs, definitions, etc) will be most affected by AI, whereas the less impacted queries will be those seeking more complex answers (financial, health, government, legal, etc). Lean into your role as a deep subject matter expert. So rather than targeting many different ‘head terms’ (short keyword phrases with high search volumes) with a high level of content, go deep on a smaller set of niche topics that are highly relevant to your business and your customers with ‘long tail’ keywords.

In addition to standard keyword research, we recommend UX research to understand what your customers are interested in, what information they need, in exactly what language and terminology they’ll search, and what they want to do with that information.

Keep Reading

Want more? Here are some other blog posts you might be interested in.

8 minute read

[{"itemId":"98e4be5f-7ad8-4a13-8ea5-b6cf7d8e9fe5","title":"Digital trend predictions for 2025","introduction":"In our annual meeting of the minds, our industry experts dissect every angle of digital and predict what technologies and trends will shape the year ahead.","blogUrl":"/blog/digital-trend-predictions-for-2025","isFeatured":false,"authors":{"publishDate":"12 December 2024","readingTime":8,"authors":[{"authorName":"Clarice Greening","authorUrl":"/clarice-greening"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/51f2c583-e730-4e65-9782-df419e11a65d/Clarice%20headshot%20square%20%20close.png?w=90&h=90&fm=webp","authorAlt":"Clarice Greening"},"readingTime":8,"tags":[{"name":"Strategy","codename":"strategy"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/dcbf5843-fc30-41db-a345-a53d88fc027e/Screenshot%202024-12-04%20at%203.33.37%E2%80%AFPM%20%281%29.png?h=350&fm=webp","alt":"two people on purple background with VR headsets on","width":1600,"height":887},"lastModified":"2024-12-13T01:34:33.2616162Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"173036d9-8179-483a-9b4d-81acee2de421","title":"How strategically switching off leads to a healthier mind","introduction":"SEO & Content Specialist Jess Goode went to SXSW Sydney on a mission – to learn as much as she possibly could about AI and content. What she came out with was something far more transformative. ","blogUrl":"/blog/how-strategically-switching-off-leads-to-a-healthier-mind","isFeatured":false,"authors":{"publishDate":"09 December 2024","readingTime":10,"authors":[{"authorName":"Jessica Goode","authorUrl":"/jess"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/6eeef1dc-16ca-410e-9d13-5c62f8692aae/Jess%20Goode%20headshot.png?w=90&h=90&fm=webp","authorAlt":"Jessica Goode"},"readingTime":10,"tags":[{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/669f2491-91ba-4436-a1d5-ea82950cae2c/Switching%20off.jpg?h=350&fm=webp","alt":"Woman sitting on a rock facing out to sea","width":1600,"height":900},"lastModified":"2024-12-10T04:39:26.62273Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"dd669656-0003-4be5-a81b-9f5ee657231a","title":"Is Xperience by Kentico ready?","introduction":"Xperience by Kentico, Kentico's next-generation flagship DXP, is still relatively new on the scene, with a rapidly evolving roadmap. This regularly-updated post attempts to cut through the noise and help you determine whether you and the product are ready for each other yet.","blogUrl":"/blog/is-xperience-by-kentico-ready","isFeatured":false,"authors":{"publishDate":"09 December 2024","readingTime":5,"authors":[{"authorName":"Andy Thompson","authorUrl":"/andy"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/ad43a4aa-bf08-4120-9b61-052f2af0c804/Andy_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Andy Thompson"},"readingTime":5,"tags":[{"name":"Kentico","codename":"kentico"},{"name":"Xperience","codename":"xperience"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/b049ebdd-ea6e-4f81-8f3c-8c4beb01ba63/dxp-crossroads.png?h=350&fm=webp","alt":"An illustration of a signpost in a wilderness, with signs pointing to common DXP features","width":1312,"height":736},"lastModified":"2024-12-09T00:28:10.0912565Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"e99c9364-2400-4d8d-b8a0-ddcda3bf8102","title":"Our highlights of 2024","introduction":"From celebrating our quarter-century birthday, to multiple big award wins and welcoming some pretty well-known household names, 2024 has certainly been a year to remember! ","blogUrl":"/blog/our-highlights-of-2024","isFeatured":false,"authors":{"publishDate":"05 December 2024","readingTime":5,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":5,"tags":[{"name":"Culture","codename":"culture"},{"name":"News","codename":"news"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/579634d8-c542-4c1a-bb0b-8e1b64e225b1/20240705_172037%20%281%29.jpg?h=350&fm=webp","alt":"two people paragliding on a sunny day with the Luminary logo on a flag trailing behind them","width":1600,"height":900},"lastModified":"2024-12-09T23:07:28.8141092Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"573e24d4-dcf0-4ca1-8296-72922f2281cf","title":"The future of AI: open source and democratisation with Meta","introduction":"Meta's decision to open-source its AI LLM project, Llama 3.2, is a significant step towards responsible and collaborative AI development, argues QA Analyst Iqbal Tawakkal.","blogUrl":"/blog/the-future-of-ai-open-source-and-democratisation-with-meta","isFeatured":false,"authors":{"publishDate":"01 December 2024","readingTime":6,"authors":[{"authorName":"Iqbal Tawakkal","authorUrl":"/iqbal"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/c1d7a85d-005c-4474-94d0-5633ea26fb1d/Iqbal_thumb%20%282%29.jpg?w=90&h=90&fm=webp","authorAlt":"Iqbal Tawakkal"},"readingTime":6,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"},{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/99a7aa1e-e1b3-4508-8c1a-a115c49f10f6/Meta%20AI%20at%20SXSW.jpg?h=350&fm=webp","alt":"Manohar Paluri with Ryan Patel talking at SXSW Sydney 2024.","width":1600,"height":897},"lastModified":"2024-12-02T23:27:54.0895721Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"a618fc65-c3cf-4b91-8bf5-c4b43fcf50cc","title":"Nominations are open for the 7NEWS Young Achiever Awards 2025!","introduction":"Do you know a tech savvy young Victorian who deserves to have their idea shown to the world? Get nominating for the 2025 Luminary Tech Visionary Award!","blogUrl":"/blog/nominations-are-open-for-the-7news-young-achiever-awards-2025","isFeatured":false,"authors":{"publishDate":"27 November 2024","readingTime":4,"authors":[{"authorName":"Clarice Greening","authorUrl":"/clarice-greening"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/51f2c583-e730-4e65-9782-df419e11a65d/Clarice%20headshot%20square%20%20close.png?w=90&h=90&fm=webp","authorAlt":"Clarice Greening"},"readingTime":4,"tags":[{"name":"Awards","codename":"awards"},{"name":"Culture","codename":"culture"},{"name":"News","codename":"news"},{"name":"Design","codename":"design"},{"name":"Development","codename":"development"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/05935fbb-2b9a-458e-8523-1fb8971b52f1/313405488_489332076559112_5544488230514033137_n%20%281%29.jpg?h=350&fm=webp","alt":"Young Acheiver awards logo with 7 news ","width":1200,"height":675},"lastModified":"2024-12-05T01:53:23.6681087Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"b676f112-85f8-4e76-a627-8e9a8c181176","title":"Thinking like a futurist: building a better tomorrow with AI","introduction":"Artificial Intelligence (AI) is everywhere. It's the subject of fascination, excitement, and fear. Headlines warn of job losses, ethical dilemmas, and a world reshaped by algorithms. Yet, what if we chose a different lens? What if we think like a futurist?","blogUrl":"/blog/thinking-like-a-futurist-building-a-better-tomorrow-with-ai","isFeatured":false,"authors":{"publishDate":"21 November 2024","readingTime":3,"authors":[{"authorName":"Nadia Mayangputri","authorUrl":"/nadia"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/589f6fd4-f8f3-436c-8f51-5576d18e79f1/Nadia_thumb%20%281%29.jpg?w=90&h=90&fm=webp","authorAlt":"Nadia Mayangputri"},"readingTime":3,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"},{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/1f014551-7e5d-4be4-b264-f8811197d3c3/pexels-thisisengineering-3913025%20%282%29.jpg?h=350&fm=webp","alt":"robot human hand on blue background","width":1600,"height":900},"lastModified":"2024-11-21T23:33:16.8543075Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"471b93ce-865f-4e85-adce-1724e8ecb6d6","title":"Disney characters, aged care and robots","introduction":"Technology has improved so much in the past decade. The amount of new things being invented has skyrocketed and things are evolving very quickly, almost too quickly. In some ways that can be a good thing, but after attending a session with Abi the robot at SXSW 2024, I concluded that’s not always the case. ","blogUrl":"/blog/disney-aged-care-and-robots","isFeatured":false,"authors":{"publishDate":"18 November 2024","readingTime":2,"authors":[{"authorName":"Jessica Djauhari","authorUrl":"/jessica"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/389ad1c9-1bc5-4ff6-83c2-271cc1702aa4/Jessica_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Jessica Djauhari"},"readingTime":2,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"},{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/09d8861e-24f1-4a0c-ba7a-f687ad1cc114/Screenshot%202024-11-13%20at%202.33.18%E2%80%AFPM.png?h=350&fm=webp","alt":"Woman speaking on stage with robot","width":1600,"height":900},"lastModified":"2024-11-19T04:30:53.0031601Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"b72a65a3-3346-44e1-b4e5-2a1e12f400b7","title":"Negativity bias: how it's affecting your job","introduction":"As we reflect on the rapid changes in our work environment and the growing influence of emerging technologies, it’s crucial to understand how negativity bias can hold us back. Whether it’s responding to feedback, making decisions, or managing workplace relationships, this bias can skew our judgment and impact our career growth. ","blogUrl":"/blog/negativity-bias-how-it-s-affecting-your-job","isFeatured":false,"authors":{"publishDate":"14 November 2024","readingTime":6,"authors":[{"authorName":"Amelia Davis","authorUrl":"/amelia"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/8ded0b98-de42-4dc3-975b-9557d639dc30/Amelia_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Amelia Davis"},"readingTime":6,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"},{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/9c091dfe-9dc7-4931-b99c-857c64db6894/pexels-googledeepmind-17484975%20%282%29.jpg?h=350&fm=webp","alt":"brain with colourful tangles","width":1600,"height":911},"lastModified":"2024-11-15T04:21:25.0583577Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"115a1739-f726-490a-bf6a-6de6d902d4cc","title":"Luminary attains Optimizely Gold Partner status","introduction":"We are pleased to announce that we are an Optimizely Gold Solution Partner.","blogUrl":"/blog/luminary-attains-optimizely-gold-partner-status","isFeatured":false,"authors":{"publishDate":"13 November 2024","readingTime":3,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":3,"tags":[{"name":"Optimizely","codename":"optimizely"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d80f613f-73a8-445f-a728-2b4b0e8aaf95/Opti%20Gold%20hero.png?h=350&fm=webp","alt":"Optimizely badge on yellow-orange gradient background with Luminary brand detail","width":1600,"height":900},"lastModified":"2024-11-15T00:21:52.495645Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"3059f2dc-edfd-4d2d-98bb-b8c3484643ee","title":"Will AI agents and Super AI replace humans as managers?","introduction":"After attending a session at SXSW on AI in the workplace, Senior Front End Developer Andrew Lismanto delves into what the future may look like for managers in an AI-driven world.","blogUrl":"/blog/will-ai-agents-and-super-ai-replace-humans-as-managers","isFeatured":false,"authors":{"publishDate":"12 November 2024","readingTime":6,"authors":[{"authorName":"Andrew Lismanto","authorUrl":"/andrewl"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/3531f493-972d-472c-b2e5-d80dedb530c5/Andrew%20L_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Andrew Lismanto"},"readingTime":6,"tags":[{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/f7d24160-ac87-436d-ae79-0eb76ebae5b6/AI%20woman.png?h=350&fm=webp","alt":"Manager with AI looking over his shoulder","width":1600,"height":900},"lastModified":"2024-11-14T12:02:57.2892676Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"c241ee99-faad-4cbb-8ec7-03d1afaf8d6a","title":"From the SXSW stage to the boardroom: Storytelling at work","introduction":"Emma Andrews, our Director of Strategy, shares her reflections and insights from SXSW, drawing from a range of talks and discussions that highlighted the powerful impact of storytelling.","blogUrl":"/blog/from-the-sxsw-stage-to-the-boardroom-storytelling-at-work","isFeatured":false,"authors":{"publishDate":"11 November 2024","readingTime":9,"authors":[{"authorName":"Emma Andrews","authorUrl":"/emma"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/b5cb5d7a-0830-4bc9-88d7-f9008ff59bd7/Emma_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Emma Andrews"},"readingTime":9,"tags":[{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/78b0d808-c39e-4194-ac8e-73ac0e977474/Emma%20presenting%20training%20-%20roadmap%20seminar%20lge.jpeg?h=350&fm=webp","alt":"Emma presenting roadmap strategy session","width":1600,"height":900},"lastModified":"2024-11-14T12:06:57.0142544Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"bff1c2ec-91d8-4694-bfcf-00d2e88a8a6b","title":"Beyond shareholder value: A new era of business","introduction":"A few weeks back we sponsored the B Corp meet-up at SXSW 2024, to show our support to the movement that is restoring the balance back to business. B Corp's don't believe in choice between economic growth or sustainability. We can have both. ","blogUrl":"/blog/beyond-shareholder-value-a-new-era-of-business","isFeatured":false,"authors":{"publishDate":"06 November 2024","readingTime":7,"authors":[{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/70a3ac0b-1f44-4b3e-abea-2117d3ac9c5d/Marty_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Marty Drill"},"readingTime":7,"tags":[{"name":"Culture","codename":"culture"},{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/10f6c960-25f7-45e6-8443-23838a67b6df/Marty%20presenting%20at%20B%20Corp%20meet-up.jpg?h=350&fm=webp","alt":"Marty presenting at B Corp","width":1600,"height":900},"lastModified":"2024-11-18T00:00:09.7295957Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"3ff749a9-370e-4139-9434-354cb14774d1","title":"The highlights of SXSW Sydney 2024","introduction":"Inspiration was surging for 38 of our team members, who came together from locations across Indonesia and Australia for this year’s SXSW in Sydney. \n\nWith over a thousand different sessions to attend, it was impossible to get to every session. So, we’ve wrapped up the top trends that we’ve seen emerging.","blogUrl":"/blog/the-highlights-of-sxsw-2024","isFeatured":false,"authors":{"publishDate":"28 October 2024","readingTime":4,"authors":[{"authorName":"Clarice Greening","authorUrl":"/clarice-greening"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/51f2c583-e730-4e65-9782-df419e11a65d/Clarice%20headshot%20square%20%20close.png?w=90&h=90&fm=webp","authorAlt":"Clarice Greening"},"readingTime":4,"tags":[{"name":"Culture","codename":"culture"},{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/4b8e7b5f-6da0-48bc-89d3-7c5e0f8db234/Screenshot%202024-10-28%20at%2012.14.42%E2%80%AFPM%20%281%29.png?h=350&fm=webp","alt":"Team Luminary in front of Sydney Opera House ","width":1600,"height":765},"lastModified":"2024-11-19T09:31:23.2011391Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"2d81ceef-35dd-4a4b-bef8-1399e2030ebe","title":"Building a modern web app: Unveiling the magic behind the scenes","introduction":"In today's digital world, having a robust, scalable, and secure web application is crucial for businesses aiming to stay ahead of the competition. Here’s a glimpse into the magic behind the scenes of our web app development process.","blogUrl":"/blog/building-a-modern-web-app-unveiling-the-magic-behind-the-scenes","isFeatured":false,"authors":{"publishDate":"23 October 2024","readingTime":4,"authors":[{"authorName":"Emmanuel Tissera","authorUrl":"/emmanuel"},{"authorName":"Josh Smith","authorUrl":"/josh"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/aa2a1751-9616-4b6d-ad57-637f7dfd0271/Emmanuel_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Emmanuel Tissera"},"readingTime":4,"tags":[{"name":"Development","codename":"development"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/97360c3d-d4ac-45d3-8410-db8a02b26f18/image1.jpg?h=350&fm=webp","alt":"Abstract pattern","width":1600,"height":900},"lastModified":"2024-10-24T06:12:24.0724256Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"12c18764-6a19-4a07-b6af-dc42a763bff9","title":"Xperience: Kentico's next-generation DXP","introduction":"Kentico's next-generation DXP, 'Xperience by Kentico', is their new flagship platform in 2024. But Kentico has been an established product for two decades. What makes this the 'next generation' rather than simply the 'next version'?","blogUrl":"/blog/xperience-by-kentico-next-generation-dxp","isFeatured":false,"authors":{"publishDate":"23 October 2024","readingTime":4,"authors":[{"authorName":"Andy Thompson","authorUrl":"/andy"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/ad43a4aa-bf08-4120-9b61-052f2af0c804/Andy_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Andy Thompson"},"readingTime":4,"tags":[{"name":"Kentico","codename":"kentico"},{"name":"Xperience","codename":"xperience"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/0c2694f2-9ad0-49d9-b846-fbdd3de3385a/robot-generations.png?h=350&fm=webp","alt":"Two generations of robots, rather and son, holding hands","width":1456,"height":816},"lastModified":"2024-11-07T22:24:52.417463Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"f105b23a-d1df-4882-ae7b-34295cfec6b6","title":"Umbraco Spring 2024 update ","introduction":"Technical Director Emmanuel Tissera covers the latest happenings in the world of Umbraco and Luminary’s involvement with the platform.","blogUrl":"/blog/umbraco-spring-2024-update","isFeatured":false,"authors":{"publishDate":"17 October 2024","readingTime":7,"authors":[{"authorName":"Emmanuel Tissera","authorUrl":"/emmanuel"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/aa2a1751-9616-4b6d-ad57-637f7dfd0271/Emmanuel_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Emmanuel Tissera"},"readingTime":7,"tags":[],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/0fbffc91-9592-4923-9803-0c022d606d2a/53795848842_1705a47cf4_o%20%281%29.jpg?h=350&fm=webp","alt":"Group picture at Umbraco Spring 2024 ","width":1600,"height":900},"lastModified":"2024-10-18T03:25:50.9188758Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"b46883a6-26ac-41e7-8b34-4a40ddca0d0d","title":"Google Analytics 4 tips and tricks","introduction":"It’s now been over a year since Google replaced Universal Analytics with GA4 – and the reviews have been mixed. We talked to a couple of Google Analytics ‘power users’ to get some insights into how to thrive rather than just survive on GA4.","blogUrl":"/blog/google-analytics-4-tips-and-tricks","isFeatured":false,"authors":{"publishDate":"16 October 2024","readingTime":9,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":9,"tags":[{"name":"Strategy","codename":"strategy"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/bb40f471-efaf-4f45-8df3-0766dcb451a4/GA4.jpg?h=350&fm=webp","alt":"GA4 on a laptop screen","width":1600,"height":902},"lastModified":"2024-10-17T06:30:45.3226878Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"03e30fc9-de51-4db0-90e5-ebab1ad861ce","title":"Will it fly? How to determine if there's a market for your digital product ","introduction":"Think you have a great idea for a digital product? Before you roll up your sleeves and start developing it, you need to make sure you have a clear vision and strategy, including figuring out if there is actually a market for your idea.","blogUrl":"/blog/will-it-fly-how-to-determine-if-there-s-a-market-for-your-digital-product","isFeatured":false,"authors":{"publishDate":"23 September 2024","readingTime":3,"authors":[{"authorName":"Josh Smith","authorUrl":"/josh"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/755fee77-3e9e-42ca-9f92-e88b0de4efdc/Josh_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Josh Smith"},"readingTime":3,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Development","codename":"development"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/75024ee6-4ab3-4ec9-8861-65206b058fb1/pexels-rakicevic-nenad-233369-1262304.jpg?h=350&fm=webp","alt":"Paper plane being launched into the sky","width":1600,"height":900},"lastModified":"2024-10-01T06:41:55.3789013Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"99c90db0-c4b2-4f20-b217-f69644801c1e","title":"Cooking for a Cause","introduction":"Luminary lends a hand at OzHarvest to help nourish its food relief mission.","blogUrl":"/blog/cooking-for-a-cause","isFeatured":false,"authors":{"publishDate":"22 September 2024","readingTime":2,"authors":[{"authorName":"Clarice Greening","authorUrl":"/clarice-greening"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/51f2c583-e730-4e65-9782-df419e11a65d/Clarice%20headshot%20square%20%20close.png?w=90&h=90&fm=webp","authorAlt":"Clarice Greening"},"readingTime":2,"tags":[{"name":"Culture","codename":"culture"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/27b2eda9-2e2c-455b-a117-86b890268333/OzHarvest%20Sydney%20hero%20image.jpg?h=350&fm=webp","alt":"The Luminary and Fred Hollows team at Oz Harvest in Sydney ","width":1600,"height":900},"lastModified":"2024-11-13T22:35:13.6717919Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"467f3766-327d-46ca-9f1c-0d6c6ed4f802","title":"How to fund digital products: Part 2 - Innovation budget planning","introduction":"In this second instalment of our two-part series on funding digital products, we discuss how to make a compelling case for investment in a product that doesn't exist.","blogUrl":"/blog/how-to-fund-digital-products-innovation-budget-planning","isFeatured":false,"authors":{"publishDate":"16 September 2024","readingTime":5,"authors":[{"authorName":"Josh Smith","authorUrl":"/josh"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/755fee77-3e9e-42ca-9f92-e88b0de4efdc/Josh_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Josh Smith"},"readingTime":5,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Design","codename":"design"},{"name":"Development","codename":"development"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/a5342a3a-80c5-467b-839a-e9a1fad81ee2/Gemini_Generated_Image_ts3f3ots3f3ots3f.jpeg?h=350&fm=webp","alt":"Graph image","width":1600,"height":900},"lastModified":"2024-09-17T01:30:17.6426724Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"d7853631-56b6-4dc9-846c-733e0961b531","title":"How to fund digital products: Part 1 - Traditional budget planning","introduction":"In part one of this two-part series, we'll look at some of the ways you can make a compelling case for investment using the data organisations typically have access to.","blogUrl":"/blog/how-to-fund-digital-products-traditional-budget-planning","isFeatured":false,"authors":{"publishDate":"15 September 2024","readingTime":4,"authors":[{"authorName":"Josh Smith","authorUrl":"/josh"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/755fee77-3e9e-42ca-9f92-e88b0de4efdc/Josh_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Josh Smith"},"readingTime":4,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Design","codename":"design"},{"name":"Development","codename":"development"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/a8d24e9b-3931-4c4b-9573-7df096de8836/image3.jpg?h=350&fm=webp","alt":"Equations","width":1600,"height":900},"lastModified":"2024-09-17T01:30:48.4616588Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"03d251fc-7cf7-45c3-a00d-8c8636ae63e2","title":"Behind the scenes of one of Asia’s Best Places to Work","introduction":"Our People and Culture Director, Leah Champion, recently paid a visit to all of our offices across Indonesia with our CEO, Marty Drill. Here she shares her impressions of each of the different offices, what makes them unique, and how each one has contributed to Luminary’s recent recognition as one of Asia’s best places to work.","blogUrl":"/blog/behind-the-scenes-of-one-of-asia-s-best-places-to-work","isFeatured":false,"authors":{"publishDate":"04 September 2024","readingTime":5,"authors":[{"authorName":"Leah Champion","authorUrl":"/leah"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/e42dcde8-7a98-4a5d-8453-6512212be85f/Leah_thumb.jpeg?w=90&h=90&fm=webp","authorAlt":"Leah Champion"},"readingTime":5,"tags":[],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/21247032-9a6f-441f-889e-8d8a23e4ac23/Bali%2025yrs%202.jpg?h=350&fm=webp","alt":"Bali team 25yrs","width":1600,"height":899},"lastModified":"2024-09-05T07:48:29.5980107Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"33f41907-5baf-45d4-bafd-7731ebf1eab7","title":"Will AI destroy the art of human communication?","introduction":"We’ve asked what we can gain, but have we asked what we may lose? Generative AI is revolutionising communication, but an overreliance on it has the potential to lead to language atrophy, a loss of critical thinking, and an erosion of trust in human interactions, argues Senior UX Researcher Matt Dalla Rosa. ","blogUrl":"/blog/will-ai-destroy-the-art-of-human-communication","isFeatured":false,"authors":{"publishDate":"28 August 2024","readingTime":6,"authors":[{"authorName":"Matthew Dalla Rosa","authorUrl":"/matthew"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/65d2bc71-8403-494b-bd53-f0cf72b8962e/Matthew_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Matthew Dalla Rosa"},"readingTime":6,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"UX","codename":"ux"},{"name":"Artificial Intelligence","codename":"artificial_intelligence"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/9d94c4f6-caad-46b8-9c6f-408e5bda2576/Ethereal%20Congregation%20of%20Classical%20Expressions.jpg?h=350&fm=webp","alt":"Statue heads","width":1600,"height":901},"lastModified":"2024-08-29T03:32:45.288523Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"3fce673c-fb4b-4a8e-bd28-0c6f6663e01a","title":"SXSW - The vibe. The talks. The people.","introduction":"South By Southwest (SXSW) is back for its second year in Sydney from 14-20 October! SXSW is the premier conference in Australia and we are excited to be sending a solid contingent of the Luminary team to the event. ","blogUrl":"/blog/sxsw-the-vibe-the-talks-the-people","isFeatured":false,"authors":{"publishDate":"27 August 2024","readingTime":2,"authors":[{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/70a3ac0b-1f44-4b3e-abea-2117d3ac9c5d/Marty_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Marty Drill"},"readingTime":2,"tags":[],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/c9596f02-97fc-4b1a-b3ce-3b1518355b50/img_6037__1__720.jpg?h=350&fm=webp","alt":"A large group of Luminary team members standing in front of Sydney Harbour Bridge at SXSW 2023","width":720,"height":540},"lastModified":"2024-08-30T00:53:04.8800678Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"c9d2e7be-24db-41ec-921a-6c37e9d5ad25","title":"Luminary named #02 Best Places to Work in Indonesia!","introduction":"Luminary has made the Top 10 Best Places to Work Indonesia list for the second year in a row, this year taking out position #02.","blogUrl":"/blog/luminary-ranked-2nd-best-places-to-work-in-indonesia","isFeatured":false,"authors":{"publishDate":"03 August 2024","readingTime":3,"authors":[{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/70a3ac0b-1f44-4b3e-abea-2117d3ac9c5d/Marty_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Marty Drill"},"readingTime":3,"tags":[{"name":"Culture","codename":"culture"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/96d629ca-53db-46e6-b5fd-d550ac839411/PXL_20240731_120116497.jpg?h=350&fm=webp","alt":"Marty and Indonesian team accepting GPTW award","width":3991,"height":2240},"lastModified":"2024-08-05T05:18:14.0319839Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"17999e30-f61b-424e-a765-21f09b4d4ea3","title":"My internship experience at Luminary: A journey in Marketing and People & Culture\n","introduction":"Our recent Marketing and People & Culture intern, Chloe Andrews, shares her experience of working with Luminary.","blogUrl":"/blog/my-internship-experience-at-luminary","isFeatured":false,"authors":{"publishDate":"30 July 2024","readingTime":3,"authors":[{"authorName":"Chloe Andrews","authorUrl":""}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/f3092c3f-0f5f-43e5-9ffb-34af37052bb9/Untitled%20design%20%285%29-modified.png?w=90&h=90&fm=webp","authorAlt":"Chloe Andrews"},"readingTime":3,"tags":[{"name":"Culture","codename":"culture"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/c87037d9-902b-4425-ac82-da695153ddc4/IMG_3897.JPG?h=350&fm=webp","alt":"Picture of Chloe Andrews standing against Melbourne city lights","width":2048,"height":1365},"lastModified":"2024-07-31T11:53:43.3997322Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"9711f80b-78bb-44a5-969c-77d2b7f170fa","title":"Evolving your SEO strategy for Google’s upcoming AI search experience","introduction":"Search, as we know it, is in a state of flux. In Australia, we wait with curiosity – and no release date for Google to roll out its new AI-generated search results module, AI Overviews, known as AIO. This is a new section of the search results page that will provide answers and suggestions generated by AI.","blogUrl":"/blog/evolving-your-seo-strategy-for-google-s-upcoming-ai-search-experience","isFeatured":false,"authors":{"publishDate":"28 July 2024","readingTime":7,"authors":[{"authorName":"Shayna Burns","authorUrl":"/shayna"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/83a416d3-1fe5-4780-9c56-455dd7348b4f/Shayna_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Shayna Burns"},"readingTime":7,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Artificial Intelligence","codename":"artificial_intelligence"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/cc55b2ed-6cff-4a4d-908f-5707c579d408/Screenshot%202024-07-31%20at%2011.54.34%20am.png?h=350&fm=webp","alt":"Picture of the iPhone with AI Overviews generating an outcome","width":2302,"height":1302},"lastModified":"2024-08-22T00:39:30.475903Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"d079b32e-20b0-4afb-93d5-f318b5330702","title":"Foundations of personalisation","introduction":"In today's digital landscape, personalisation isn't just a buzzword; it's a strategic imperative.","blogUrl":"/blog/foundations-of-personalisation","isFeatured":false,"authors":{"publishDate":"18 July 2024","readingTime":5,"authors":[{"authorName":"Josh Smith","authorUrl":"/josh"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/755fee77-3e9e-42ca-9f92-e88b0de4efdc/Josh_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Josh Smith"},"readingTime":5,"tags":[],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/40747a78-7e30-4db5-976f-c4ad7a04496f/personalisation%20blog.jpeg?h=350&fm=webp","alt":"Picture of seven bodies standing together to depict personalisation","width":1200,"height":655},"lastModified":"2024-07-29T02:32:36.6448083Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"96de1b53-4de3-4a8e-a1b1-95ffd2181752","title":"Figma releases new tools at Figma Config APAC in Singapore","introduction":"The passion and energy were contagious at Figma Config APAC, reminding us of the immense power of design to connect and inspire. As Figma Enterprise clients, Luminary hopes to further build upon the Figma community in Melbourne and Australia.","blogUrl":"/blog/figma-releases-new-tools-at-figma-configapac-in-singapore","isFeatured":false,"authors":{"publishDate":"16 July 2024","readingTime":4,"authors":[{"authorName":"Thom Bransom","authorUrl":"/thom"},{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/9cf8c468-76a6-48b9-8cf5-47f5f3165ce1/Thom_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Thom Bransom"},"readingTime":4,"tags":[{"name":"Design","codename":"design"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d374e6f0-5596-4510-84ab-b23cda9b6226/Figma%20CONFIG.jpg?h=350&fm=webp","alt":"Picture of the screen at Figma ConfigAPAC","width":1200,"height":637},"lastModified":"2024-07-25T01:40:44.0947167Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"63f76a29-c2fd-4c82-8bbf-2e6ff04e0dc7","title":"Luminary turns 25","introduction":"This wasn't a birthday we were going to let pass without a bang! We share a couple of exciting announcements about how we're marking our 25 years, and reminisce about our early days as an emerging digital agency.","blogUrl":"/blog/luminary-turns-25","isFeatured":false,"authors":{"publishDate":"24 June 2024","readingTime":7,"authors":[{"authorName":"Claire Dunton","authorUrl":"/claire"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/cf79ac7c-788d-4e5e-8d2d-1e7f1e7af7bc/Jess%20Goode%20headshot%20%281%29.png?w=90&h=90&fm=webp","authorAlt":"Claire Dunton"},"readingTime":7,"tags":[{"name":"Culture","codename":"culture"},{"name":"News","codename":"news"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/1654369b-ceb5-49a1-98db-48e5cd1267b5/Melb%20team%20celebration%20-%201600%20x%20900.png?h=350&fm=webp","alt":"Picture of the Luminary Australian team celebrating 25 years with confetti","width":1600,"height":900},"lastModified":"2024-07-09T08:08:24.770284Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"2001817e-5bf1-4d05-95ae-46967787a1c1","title":"Source control on Umbraco Cloud – are you doing it right?","introduction":"Umbraco Cloud lets you push your code directly to the repository that Cloud gives you – but just because you can do it, doesn’t necessarily mean you should. ","blogUrl":"/blog/source-control-on-umbraco-cloud-are-you-doing-it-right","isFeatured":false,"authors":{"publishDate":"20 May 2024","readingTime":4,"authors":[{"authorName":"Mario Lopez","authorUrl":"/mario"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/3cf9c6db-7758-4edf-930a-926af717a310/Mario_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Mario Lopez"},"readingTime":4,"tags":[{"name":"Umbraco","codename":"umbraco"}],"lastModified":"2024-07-17T03:15:17.2860021Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"e581bb52-5a91-4f49-8b57-9c7aa7af4dc3","title":"20 years of partnership - Fleet Plant Hire and Luminary","introduction":"Luminary custom developed an application for Fleet that operates their business","blogUrl":"/blog/20-years-of-partnership-fleet-and-luminary","isFeatured":false,"authors":{"publishDate":"23 April 2024","readingTime":4,"authors":[{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/70a3ac0b-1f44-4b3e-abea-2117d3ac9c5d/Marty_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Marty Drill"},"readingTime":4,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Development","codename":"development"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d2835e91-2bfc-4da1-9c88-700fe5cfe0ea/FPH%20Hero%20image.jpg?h=350&fm=webp","alt":"Picture of the Fleet Plant Hire team and Luminary team at MCG","width":1600,"height":1000},"lastModified":"2024-05-02T01:40:09.8458604Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"efc83f46-1bc9-4513-9e76-bb4b166f4cd7","title":"Luminary Launches BeFit Program","introduction":"New habits are hard to start and harder to stick with, but what if we could decrease the number of steps between our team and good habits?","blogUrl":"/blog/luminary-launches-befit-program","isFeatured":false,"authors":{"publishDate":"21 April 2024","readingTime":2,"authors":[{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/70a3ac0b-1f44-4b3e-abea-2117d3ac9c5d/Marty_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Marty Drill"},"readingTime":2,"tags":[{"name":"Culture","codename":"culture"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/b03e0042-a971-454b-a555-f159614cce99/Jaka.jpeg?h=350&fm=webp","alt":"Picture of Jaka and Andik running and training in Bali","width":6955,"height":4637},"lastModified":"2024-05-15T04:54:32.2718687Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"063b38a1-64a5-4918-9af0-6b4057d9b3b0","title":"Empowering enterprises with Sitecore XM Cloud","introduction":"The desire for increased marketer productivity, seamless omnichannel experiences, and cost optimisation is a constant thread across our client base. Sitecore XM Cloud is a future-proof solution designed to empower enterprises and address these critical needs.","blogUrl":"/blog/empowering-enterprises-with-sitecore-xm-cloud","isFeatured":false,"authors":{"publishDate":"15 April 2024","readingTime":6,"authors":[{"authorName":"Emmanuel Tissera","authorUrl":"/emmanuel"},{"authorName":"Erian Suwandi","authorUrl":"/erian"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/aa2a1751-9616-4b6d-ad57-637f7dfd0271/Emmanuel_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Emmanuel Tissera"},"readingTime":6,"tags":[],"lastModified":"2024-04-16T09:05:09.1395948Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"25a62881-55f2-4b53-b635-90ed239e27fd","title":"Luminary’s Sarah Dam and Grace Purton-Long short-listed for Women Leading Tech Awards","introduction":"We’re thrilled to announce that not one, but two of our Luminary team members have been short-listed for Women Leading Tech Awards, Sarah Dam and Grace Purton-Long.","blogUrl":"/blog/luminary-women-nominated-women-leading-tech-awards","isFeatured":false,"authors":{"publishDate":"17 March 2024","readingTime":5,"authors":[{"authorName":"Claire Dunton","authorUrl":"/claire"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/cf79ac7c-788d-4e5e-8d2d-1e7f1e7af7bc/Jess%20Goode%20headshot%20%281%29.png?w=90&h=90&fm=webp","authorAlt":"Claire Dunton"},"readingTime":5,"tags":[],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/1700a228-cb8c-4970-afe0-509f1e6d51ec/Womens%20in%20tech%20noms.png?h=350&fm=webp","alt":"Picture of Sarah and Grace standing against a black background","width":1600,"height":900},"lastModified":"2024-03-18T09:39:26.8354492Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"6d3573ba-0008-45a0-be68-7033a23ee001","title":"Regulating the use of generative AI in the workplace ","introduction":"Does your workplace have an AI Policy? If not, it’s time to start thinking about implementing one. Below are some factors you should consider in developing guidelines for the responsible use of AI.","blogUrl":"/blog/regulating-the-use-of-generative-ai-in-the-workplace","isFeatured":false,"authors":{"publishDate":"14 March 2024","readingTime":6,"authors":[{"authorName":"Andy Thompson","authorUrl":"/andy"},{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/ad43a4aa-bf08-4120-9b61-052f2af0c804/Andy_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Andy Thompson"},"readingTime":6,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/43921a64-87d9-4e27-926a-d3f77c019a33/2150912089.jpg?h=350&fm=webp","alt":"Robot and human staring into each other's eyes - Image by Freepik","width":1600,"height":901},"lastModified":"2024-03-14T22:25:55.5401403Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"2e3da869-61fc-41b1-8318-ed58b99507b3","title":"Should businesses be in the business of driving social change?","introduction":"Companies are increasingly being pushed to take a stronger stance on social issues, while at the same time facing pressure to not be 'too political’. Navigating the balance is no easy task.","blogUrl":"/blog/should-businesses-be-in-the-business-of-driving-social-change","isFeatured":false,"authors":{"publishDate":"11 March 2024","readingTime":7,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":7,"tags":[{"name":"Culture","codename":"culture"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/61c967e4-bbb3-47d2-9381-766d70547db0/BLM%20protest.jpg?h=350&fm=webp","alt":"BLM protest","width":1600,"height":900},"lastModified":"2024-03-12T00:17:04.2354953Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"4dc4410f-9f0a-4bd8-859a-6a0322948ac1","title":"Luminary wins back-to-back Optimizely Partner of the Year award!","introduction":"Luminary has been named Optimizely’s ANZ Solution Partner of the Year for the second year running.","blogUrl":"/blog/luminary-wins-back-to-back-optimizely-partner-of-the-year-award","isFeatured":false,"authors":{"publishDate":"21 February 2024","readingTime":2,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":2,"tags":[{"name":"Awards","codename":"awards"},{"name":"News","codename":"news"},{"name":"Optimizely","codename":"optimizely"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/b62a02a9-f3a2-41a8-ac9c-c741b18f7228/Opti%20solution%20partner.jpeg?h=350&fm=webp","alt":"Luminary receiving Opti award","width":1599,"height":900},"lastModified":"2024-02-23T04:25:55.5183316Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"40d2229c-ffbd-4fe7-b8c5-1602659323a0","title":"Introducing our new charity program, Luminary Hearts + Hands","introduction":"While we have always been big supporters of charities and NFPs, this year we decided to formalise our commitment with the launch of our new charity program, Luminary Hearts + Hands. ","blogUrl":"/blog/introducing-our-new-charity-program-luminary-hearts-hands","isFeatured":false,"authors":{"publishDate":"19 February 2024","readingTime":3,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":3,"tags":[{"name":"Culture","codename":"culture"},{"name":"News","codename":"news"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/999741b7-6a0a-43d3-a082-92a0c0f65f74/OzHarvest%20group.jpeg?h=350&fm=webp","alt":"Luminary at OzHarvest","width":1600,"height":900},"lastModified":"2024-02-20T10:45:33.1449695Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"69dd8ef2-94fc-4600-9e25-a4af5b70dcd8","title":"Tracking with consent: what you need to know about cookie pop-ups","introduction":"Cookie consent pop-ups are fast becoming ubiquitous – even for sites that aren’t technically obliged to carry them. But how do you respect users' right to privacy while still collecting valuable data to improve the customer experience?","blogUrl":"/blog/what-you-need-to-know-about-using-cookie-pop-ups","isFeatured":false,"authors":{"publishDate":"04 February 2024","readingTime":6,"authors":[{"authorName":"Sarah Crooke","authorUrl":"/sarahc"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d1d6bd1e-f59e-455c-bb78-faf4129f477e/Sarah_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Sarah Crooke"},"readingTime":6,"tags":[{"name":"Strategy","codename":"strategy"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/41189654-3fce-47be-b4ee-c4a167609080/BLOG%20POST%20COVER.png?h=350&fm=webp","alt":"Picture of a privacy icon and cookie on a purple computer screen","width":1600,"height":900},"lastModified":"2024-02-07T00:18:16.8174039Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"886410d7-e896-44a3-98d1-221728a37f8c","title":"The digital design trends that shaped 2023 ","introduction":"Gradients made a comeback, bold typography options never left us, and we all got a little closer to bridging the gap between design and development.","blogUrl":"/blog/the-digital-design-trends-that-shaped-2023","isFeatured":false,"authors":{"publishDate":"09 January 2024","readingTime":9,"authors":[{"authorName":"Thom Bransom","authorUrl":"/thom"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/9cf8c468-76a6-48b9-8cf5-47f5f3165ce1/Thom_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Thom Bransom"},"readingTime":9,"tags":[],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/bdd1a2fa-c30c-44b2-bd48-cfbac51ce504/Hero%20Post..png?h=350&fm=webp","alt":"Picture of candy colour design examples","width":1600,"height":900},"lastModified":"2024-01-30T04:15:13.022751Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"3524f3ba-1ba5-412b-a401-dcaebad77173","title":"Umbraco Cloud Australian data centre welcomes first commercial customer","introduction":"Luminary has delivered the first commercial customer to the Umbraco Cloud Australian data centre.","blogUrl":"/blog/umbraco-cloud-australian-data-centre-welcomes-first-commercial-customer","isFeatured":false,"authors":{"publishDate":"13 December 2023","readingTime":4,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"},{"authorName":"Emmanuel Tissera","authorUrl":"/emmanuel"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":4,"tags":[{"name":"Hosting","codename":"hosting"},{"name":"Umbraco","codename":"umbraco"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/e75db622-d2b5-43d7-ac6f-78eb2299829d/Screenshot%202023-12-18%20at%205.13.04%20pm.png?h=350&fm=webp","alt":"R&J Batteries home page","width":1599,"height":900},"lastModified":"2024-02-22T23:11:01.3753961Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"7d56ef5b-bfb6-4f38-aada-2220a73d2f4b","title":"Digital predictions for 2024","introduction":"In our annual meeting of the minds, our industry experts dissect every angle of digital and predict what technologies and trends will shape the year ahead.","blogUrl":"/blog/digital-predictions-for-2024","isFeatured":false,"authors":{"publishDate":"07 December 2023","readingTime":10,"authors":[{"authorName":"Claire Dunton","authorUrl":"/claire"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/cf79ac7c-788d-4e5e-8d2d-1e7f1e7af7bc/Jess%20Goode%20headshot%20%281%29.png?w=90&h=90&fm=webp","authorAlt":"Claire Dunton"},"readingTime":10,"tags":[{"name":"Strategy","codename":"strategy"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/b1e03749-e098-4338-9e46-15cc106c8272/Blog%20Banner%20img-crystal%20ball.jpg?h=350&fm=webp","alt":"Crystal ball image in hands","width":1600,"height":900},"lastModified":"2024-06-25T09:08:20.7092983Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"f8aa5d0c-57b2-49c2-beab-8f8f2df878f6","title":"The moments that shaped our year","introduction":"From winning the Australian web industry’s most prestigious award, to being named on the Best Workplaces List in Australia, Indonesia and Asia, it’s been a pretty big year for us. Here are some of our highlights.","blogUrl":"/blog/the-moments-that-shaped-our-year-2023","isFeatured":false,"authors":{"publishDate":"04 December 2023","readingTime":4,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":4,"tags":[{"name":"Culture","codename":"culture"},{"name":"News","codename":"news"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/1fc9ecf9-a566-4abc-9d65-fba50ee5669a/SXSW%20Opera%20House.jpg?h=350&fm=webp","alt":"Some of our team members in front of the Opera House","width":1600,"height":900},"lastModified":"2024-01-22T18:58:08.5163953Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"afe1d75b-d813-4d8b-b5c6-2ad14c86acbc","title":"A design perspective on the future of technology","introduction":"Four Luminary designers attended SXSW Sydney, and countless ideas emerged. Here are some of the key takeaways from the panels, talks and experiences our design team enjoyed.","blogUrl":"/blog/design-perspective-on-the-future-of-technology","isFeatured":false,"authors":{"publishDate":"19 November 2023","readingTime":8,"authors":[{"authorName":"Grace Purton-Long","authorUrl":"/grace"},{"authorName":"Kelvin Lin","authorUrl":"/kelvin"},{"authorName":"Renu Gudlawar","authorUrl":"/renu"},{"authorName":"Thom Bransom","authorUrl":"/thom"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/aea89168-f277-48ac-8727-0372716b0993/Grace_thumb%20v2.jpeg?w=90&h=90&fm=webp","authorAlt":"Grace Purton-Long"},"readingTime":8,"tags":[{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d226397b-142f-4853-a1af-b210773be1bc/BT2_0533_qmqIRkrK_20231019051530-scaled.jpg?h=350&fm=webp","alt":"Picture of a man standing behind a SXSW Sydney branded podium.","width":1199,"height":750},"lastModified":"2024-05-15T04:54:12.1003685Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"7be67dd8-675c-5ee0-849c-6aa934b21790","title":"Why conducting a content audit is essential ","introduction":"Performing a content audit is a crucial step in optimising a website's performance. It can help identify outdated or irrelevant content, identify content gaps, improve SEO efforts, enhance user experience, and save time and resources. ","blogUrl":"/blog/how-to-do-a-content-audit-and-why-you-should","isFeatured":false,"authors":{"publishDate":"31 July 2023","readingTime":5,"authors":[{"authorName":"Victoria Whatmore","authorUrl":"/victoria"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/1c65b8af-9e2b-4796-bc14-12cf4aebce9c/Victoria_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Victoria Whatmore"},"readingTime":5,"tags":[{"name":"Strategy","codename":"strategy"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/21666b50-b807-44da-adf4-057438e6d157/Content%20Audit.jpg?h=350&fm=webp","alt":"Content Audit","width":1600,"height":900},"lastModified":"2024-01-30T21:59:46.4488246Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"}]

The new age of hyper personalisation

Marty Drill, CEO

AI assistance will be the new normal

Andy Thompson, CTO

We'll see more sustainable platform investments

Adam Griffith, Managing Director

AI will become more humanised

Tami Iseli, Marketing Manager

Composable DXPs will gain momentum

Emmanuel Tissera, Technical Director

We'll embrace VR, voice search and personalisation

Anna Potter, Senior Digital Strategist

We'll see more designing directly into code

Thom Bransom, Design Director

AI-generated search experience will reshape SEO

Shayna Burns, SEO Manager

Want to tap into the expertise of an agency that’s been in operation since 1999?

Keep Reading

The Luminary newsletter

The Luminary newsletter

The Luminary newsletter

The Luminary newsletter

Digital predictions for 2024

The new age of hyper personalisation

Marty Drill, CEO

AI assistance will be the new normal

Andy Thompson, CTO

We'll see more sustainable platform investments

Adam Griffith, Managing Director

AI will become more humanised

Tami Iseli, Marketing Manager

Composable DXPs will gain momentum

Emmanuel Tissera, Technical Director

We'll embrace VR, voice search and personalisation

Anna Potter, Senior Digital Strategist

We'll see more designing directly into code

Thom Bransom, Design Director

AI-generated search experience will reshape SEO

Shayna Burns, SEO Manager

Want to tap into the expertise of an agency that’s been in operation since 1999?

Keep Reading