Luminary leaders share 2023 trend forecast

As our 23-year-old agency heads into 2023, we take a pause to reflect on the year that was. There was the rise of AI, the fall of Twitter and just enough Google Core Updates to keep things interesting. Though despite any turbulence in the digital landscape, our Luminary leaders have remained steadfast in their commitment to making digital bright and the human experience brighter.

With our teams continuing to grow across SEO, UX, design and development, our Luminary leaders discuss what trend forecasts we can expect from 2023 and what areas may serve your business to invest in.

In my role, I am fortunate enough to speak to many CMOs, CIOs, digital marketing managers and digital leads. Over the past 6-12 months I’ve heard an ever-increasing focus on optimising digital spends and improving overall performance from a digital perspective. It’s less about digital transformation (with most of our clients being either well into that phase, or through it) and more about digital optimisation.

We’re seeing a big focus on backing strategies for optimisation with better data and tangible insights from good research. The importance of gathering rich customer feedback and using that to drive tactical digital activities seems to have hit home with the majority of marketers and digital professionals.

From a technology perspective, this focus on optimisation is resulting in organisations refining their marketing technology stacks. Throwing away the costly, traditional behemoths and embracing a more composable approach in line with micro-services architecture principles. In other words, best-of-breed over all-in-one. Integration toolsets are continuing to improve to allow this composable approach to happen with less headaches, and we’re seeing artificial intelligence (AI) finally being put to good use in marketing technology products to support digital marketers to do their jobs better, faster, and more easily.

I see the digital industry moving towards a more sustainable approach to technology with this focus on optimisation. Constraints, creativity and clarity of purpose lead to innovation, and I’m excited about what the industry can do as a whole over the next 12 months and into the future.

I believe 2023 is going to be big for the democratisation and proliferation of AI-driven technology for marketers. We’ve all seen the creepy but amazing image generators such as DALL-E-2, and incredibly convincing long-form text generators such as GPT-3. On the back of a strong push in digital toward cloud-native, API-first micro-services, and headless CMS (MACH), we’ll see these sorts of AI services being integrated tightly into people’s digital toolkits and having a very real impact on their day-to-day lives.

This doesn’t mean Skynet and Judgement Day are right around the corner of course, or even that our jobs are under threat from digital marketer robots! Just like spelling and grammar checkers helped improve the quality of our output years ago, and more recently Digital Experience Platforms helped us provide a better end-to-end customer experience across multiple digital channels, these tools are going to immediately automate repetitive or low-value processes, and empower us to do more, at higher quality, with our limited time. For the time being at least, they’re still going to need clever humans to use them, and lots of them!

In 2023, we will see more developers use tools such as GitHub Copilot to auto complete their code. Similar to predictive AI email composition features which can autocomplete phrases like “Looking forward to hearing back from you”, AI programming tools such as GitHub Copilot will allow developers to use suggested methods, boilerplate code, whole unit tests, and even complex algorithms. This will not replace the developer in 2023, but will hopefully make them faster and allow them to write better quality code. But there are privacy and ownership concerns that may bubble up next year for using open source software as the basis for these AI generated code assistants.

Zapier and IFTTT brought the power of automation to the hands of people with little or no programming experience. Marketers were able to create complex workflows which previously required developers to write code. Low-code/no-code tools such as Zapier, Microsoft Power Apps and Azure Logic Apps will proliferate in the marketer's toolbox in 2023 enabling them to do more with minimal technical knowledge. This will then allow developers to focus their time and effort on complex problems which cannot be achieved with low-code/no-code tools.

Content first: Over the past two years, we’ve seen an increasing reliance on our teams to support clients with content delivery. In many ways the execution of content has lent heavily on UX to support external copywriter and client content authors. We’ve seen many benefits to starting the content journey earlier than before and see content design becoming more integral to discovery, including draft content being tightly coupled with early concept design and testing.

More like a product, less like a project: Due to the time constrained nature of a project mindset, many powerful insights, ideas and processes are being left behind in favour of broad delivery requirements. We need to work with clients to bring focus to our projects in the early stages, so that we may deliver earlier on a narrower and more impactful set of UX deliverables. This will allow us to continue to deliver in a more meaningful way, rather than all at once, saving budget for continuous improvement.

Embedding research into Agile delivery: More and more we are seeing a need for stronger research documentation in Agile delivery teams. Remote ways of working, now strongly established, have left a gap in implicit knowledge sharing. We’ve found that Research Ops products are not appropriate in an agency setting, restricting our preferred process. So, we are trialling new ways to maintain our process, while documenting outcomes within our delivery of Agile ceremonies and tooling.

2023 will see the rise of visual content. With attention spans waning and users gravitating towards more visually based social apps, the strategic importance of having plenty of high quality images online is more important than ever. The perfect image can speak a thousand words.

Another strong theme will be sustainability, and there’s no doubt that there has been a rise in consciousness around sustainability, environmental protection and responsible consumerism. Digitally, this translates to conveying these plans in an easy to digest way and modelling any e-commerce systems in a thoughtful and sustainable manner.

Personalisation is not a new trend, but it is certainly becoming more of a user expectation when it comes to online experiences. Segmented and tailored content that aligns with users' interests will see brands maintain their presence on consumers' radars.

The pandemic focused many companies' attention on their customers' online shopping experience, as online shopping exploded. As societies have reopened, retail sales have regained much of their custom. The path to purchase will be a mixture of online and in-store research. Customer expectations of digital experiences have increased, with many now being used to getting what they want through a digital channel. Getting what they want does not necessarily mean that they want to be able to purchase it online, they may simply want to know if it is in stock.

Supply chain issues have made customers wary and they are now interested in real time information of either in-store stock or genuine expected delivery times. This is prevalent in both retail and increasingly in B2B environments as those customers have spent two years at home seeking the right supplies for their business. In 2023, the focus for companies will be on improving each digital interaction with customers, suppliers and candidates. Companies that are easy to do business with will win attention as they reduce the friction for users in being able to solve their problem or get the information they need.

Marketers will have greater access to funding as organisations adopt a digital-first mindset and strategy that will focus on putting the customer first. The investment in improving the experience for customers will see an overhaul of internal processes that reduce friction and the replacement of legacy software with best-of-breed micro-services that improve one function at a time. Organisations with a digital-first customer experience strategy will see improved SEO rankings, higher satisfaction ratings and overall increased online and in-store conversions of customers to raving fans. For all this to happen, team members across your organisation need to become Customer Experience (CX) Champions!

Visual search is the process of searching by image, e.g. submitting a photo of a jacket to search engines to find retailers that sell it. In May 2022, Google reported 8 billion Google Lens searches now take place each month, up 2.5x from last year, suggesting visual search will become a more common way of searching for information next year.

As the shift to headless CMS continues, SEO for headless will mature through better upfront requirements gathering, ensuring solutions meet the needs of marketing, content and SEO managers. (Learn more: Is Headless Good or Bad for SEO?)

Zeroing in on intent will become much more sophisticated in 2023. Search engines use AI to understand the nuances of how people search. Do they want an answer to a question? Are they ready to purchase? In 2023, it will become more common for marketers to map SEO keywords to the different stages in the path to purchase based on keyword intent and define content/SEO strategies to service users at various stages.

Accessibility is no longer an afterthought. Last year we began to see a shift in the broader mindset of our clients when it came to designing experiences for all. ‘Being accessible’ is becoming less of a box to tick and more of a prerequisite when defining how content needs to be consumed and interacted with. As our awareness of different societal issues matures, our application of designing for neurodivergent individuals, users with physical and cognitive disabilities and users with visual or auditory impairments will also.

2023 is going to be a big year for development-first design and the emergence of design apps that bridge the gap between design and development teams. How might we design an experience directly into the browser? Applications such as Plasmic are beginning to position themselves as a faster, more scalable way of delivering digital experiences, shifting the focus onto designing with robust code and away from engineering custom components. At Luminary, we have already begun to define new workflows within our own systems that create efficiencies across our design and development teams.

The way and frequency in which we measure RODI (Return On Design Investment) might be an interesting metric in 2023 and allow desicion-makers to understand the value of investing in design. Design is far more than making things nice to look at. Making design decisions based on user research and data, delivering assets in a scalable, reusable Design System and working with content teams to create personalised experiences all add significant value to the investment made by our clients. How we measure this and clearly point to the areas of improvement will support organisations wanting to invest in design and build their businesses.

Luminary is excited to welcome a new year, working with new and existing clients on projects across our many digital services. If digital transformation or optimisation are among your goals in the new year, our Luminary leaders are ready to speak with you.

Keep Reading

Want more? Here are some other blog posts you might be interested in.

8 minute read

[{"itemId":"98e4be5f-7ad8-4a13-8ea5-b6cf7d8e9fe5","title":"Digital trend predictions for 2025","introduction":"In our annual meeting of the minds, our industry experts dissect every angle of digital and predict what technologies and trends will shape the year ahead.","blogUrl":"/blog/digital-trend-predictions-for-2025","isFeatured":false,"authors":{"publishDate":"12 December 2024","readingTime":8,"authors":[{"authorName":"Clarice Greening","authorUrl":"/clarice-greening"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/51f2c583-e730-4e65-9782-df419e11a65d/Clarice%20headshot%20square%20%20close.png?w=90&h=90&fm=webp","authorAlt":"Clarice Greening"},"readingTime":8,"tags":[{"name":"Strategy","codename":"strategy"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/dcbf5843-fc30-41db-a345-a53d88fc027e/Screenshot%202024-12-04%20at%203.33.37%E2%80%AFPM%20%281%29.png?h=350&fm=webp","alt":"two people on purple background with VR headsets on","width":1600,"height":887},"lastModified":"2024-12-13T01:34:33.2616162Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"173036d9-8179-483a-9b4d-81acee2de421","title":"How strategically switching off leads to a healthier mind","introduction":"SEO & Content Specialist Jess Goode went to SXSW Sydney on a mission – to learn as much as she possibly could about AI and content. What she came out with was something far more transformative. ","blogUrl":"/blog/how-strategically-switching-off-leads-to-a-healthier-mind","isFeatured":false,"authors":{"publishDate":"09 December 2024","readingTime":10,"authors":[{"authorName":"Jessica Goode","authorUrl":"/jess"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/6eeef1dc-16ca-410e-9d13-5c62f8692aae/Jess%20Goode%20headshot.png?w=90&h=90&fm=webp","authorAlt":"Jessica Goode"},"readingTime":10,"tags":[{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/669f2491-91ba-4436-a1d5-ea82950cae2c/Switching%20off.jpg?h=350&fm=webp","alt":"Woman sitting on a rock facing out to sea","width":1600,"height":900},"lastModified":"2024-12-10T04:39:26.62273Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"dd669656-0003-4be5-a81b-9f5ee657231a","title":"Is Xperience by Kentico ready?","introduction":"Xperience by Kentico, Kentico's next-generation flagship DXP, is still relatively new on the scene, with a rapidly evolving roadmap. This regularly-updated post attempts to cut through the noise and help you determine whether you and the product are ready for each other yet.","blogUrl":"/blog/is-xperience-by-kentico-ready","isFeatured":false,"authors":{"publishDate":"09 December 2024","readingTime":5,"authors":[{"authorName":"Andy Thompson","authorUrl":"/andy"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/ad43a4aa-bf08-4120-9b61-052f2af0c804/Andy_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Andy Thompson"},"readingTime":5,"tags":[{"name":"Kentico","codename":"kentico"},{"name":"Xperience","codename":"xperience"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/b049ebdd-ea6e-4f81-8f3c-8c4beb01ba63/dxp-crossroads.png?h=350&fm=webp","alt":"An illustration of a signpost in a wilderness, with signs pointing to common DXP features","width":1312,"height":736},"lastModified":"2024-12-09T00:28:10.0912565Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"e99c9364-2400-4d8d-b8a0-ddcda3bf8102","title":"Our highlights of 2024","introduction":"From celebrating our quarter-century birthday, to multiple big award wins and welcoming some pretty well-known household names, 2024 has certainly been a year to remember! ","blogUrl":"/blog/our-highlights-of-2024","isFeatured":false,"authors":{"publishDate":"05 December 2024","readingTime":5,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":5,"tags":[{"name":"Culture","codename":"culture"},{"name":"News","codename":"news"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/579634d8-c542-4c1a-bb0b-8e1b64e225b1/20240705_172037%20%281%29.jpg?h=350&fm=webp","alt":"two people paragliding on a sunny day with the Luminary logo on a flag trailing behind them","width":1600,"height":900},"lastModified":"2024-12-09T23:07:28.8141092Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"573e24d4-dcf0-4ca1-8296-72922f2281cf","title":"The future of AI: open source and democratisation with Meta","introduction":"Meta's decision to open-source its AI LLM project, Llama 3.2, is a significant step towards responsible and collaborative AI development, argues QA Analyst Iqbal Tawakkal.","blogUrl":"/blog/the-future-of-ai-open-source-and-democratisation-with-meta","isFeatured":false,"authors":{"publishDate":"01 December 2024","readingTime":6,"authors":[{"authorName":"Iqbal Tawakkal","authorUrl":"/iqbal"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/c1d7a85d-005c-4474-94d0-5633ea26fb1d/Iqbal_thumb%20%282%29.jpg?w=90&h=90&fm=webp","authorAlt":"Iqbal Tawakkal"},"readingTime":6,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"},{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/99a7aa1e-e1b3-4508-8c1a-a115c49f10f6/Meta%20AI%20at%20SXSW.jpg?h=350&fm=webp","alt":"Manohar Paluri with Ryan Patel talking at SXSW Sydney 2024.","width":1600,"height":897},"lastModified":"2024-12-02T23:27:54.0895721Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"a618fc65-c3cf-4b91-8bf5-c4b43fcf50cc","title":"Nominations are open for the 7NEWS Young Achiever Awards 2025!","introduction":"Do you know a tech savvy young Victorian who deserves to have their idea shown to the world? Get nominating for the 2025 Luminary Tech Visionary Award!","blogUrl":"/blog/nominations-are-open-for-the-7news-young-achiever-awards-2025","isFeatured":false,"authors":{"publishDate":"27 November 2024","readingTime":4,"authors":[{"authorName":"Clarice Greening","authorUrl":"/clarice-greening"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/51f2c583-e730-4e65-9782-df419e11a65d/Clarice%20headshot%20square%20%20close.png?w=90&h=90&fm=webp","authorAlt":"Clarice Greening"},"readingTime":4,"tags":[{"name":"Awards","codename":"awards"},{"name":"Culture","codename":"culture"},{"name":"News","codename":"news"},{"name":"Design","codename":"design"},{"name":"Development","codename":"development"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/05935fbb-2b9a-458e-8523-1fb8971b52f1/313405488_489332076559112_5544488230514033137_n%20%281%29.jpg?h=350&fm=webp","alt":"Young Acheiver awards logo with 7 news ","width":1200,"height":675},"lastModified":"2024-12-05T01:53:23.6681087Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"b676f112-85f8-4e76-a627-8e9a8c181176","title":"Thinking like a futurist: building a better tomorrow with AI","introduction":"Artificial Intelligence (AI) is everywhere. It's the subject of fascination, excitement, and fear. Headlines warn of job losses, ethical dilemmas, and a world reshaped by algorithms. Yet, what if we chose a different lens? What if we think like a futurist?","blogUrl":"/blog/thinking-like-a-futurist-building-a-better-tomorrow-with-ai","isFeatured":false,"authors":{"publishDate":"21 November 2024","readingTime":3,"authors":[{"authorName":"Nadia Mayangputri","authorUrl":"/nadia"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/589f6fd4-f8f3-436c-8f51-5576d18e79f1/Nadia_thumb%20%281%29.jpg?w=90&h=90&fm=webp","authorAlt":"Nadia Mayangputri"},"readingTime":3,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"},{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/1f014551-7e5d-4be4-b264-f8811197d3c3/pexels-thisisengineering-3913025%20%282%29.jpg?h=350&fm=webp","alt":"robot human hand on blue background","width":1600,"height":900},"lastModified":"2024-11-21T23:33:16.8543075Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"471b93ce-865f-4e85-adce-1724e8ecb6d6","title":"Disney characters, aged care and robots","introduction":"Technology has improved so much in the past decade. The amount of new things being invented has skyrocketed and things are evolving very quickly, almost too quickly. In some ways that can be a good thing, but after attending a session with Abi the robot at SXSW 2024, I concluded that’s not always the case. ","blogUrl":"/blog/disney-aged-care-and-robots","isFeatured":false,"authors":{"publishDate":"18 November 2024","readingTime":2,"authors":[{"authorName":"Jessica Djauhari","authorUrl":"/jessica"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/389ad1c9-1bc5-4ff6-83c2-271cc1702aa4/Jessica_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Jessica Djauhari"},"readingTime":2,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"},{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/09d8861e-24f1-4a0c-ba7a-f687ad1cc114/Screenshot%202024-11-13%20at%202.33.18%E2%80%AFPM.png?h=350&fm=webp","alt":"Woman speaking on stage with robot","width":1600,"height":900},"lastModified":"2024-11-19T04:30:53.0031601Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"b72a65a3-3346-44e1-b4e5-2a1e12f400b7","title":"Negativity bias: how it's affecting your job","introduction":"As we reflect on the rapid changes in our work environment and the growing influence of emerging technologies, it’s crucial to understand how negativity bias can hold us back. Whether it’s responding to feedback, making decisions, or managing workplace relationships, this bias can skew our judgment and impact our career growth. ","blogUrl":"/blog/negativity-bias-how-it-s-affecting-your-job","isFeatured":false,"authors":{"publishDate":"14 November 2024","readingTime":6,"authors":[{"authorName":"Amelia Davis","authorUrl":"/amelia"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/8ded0b98-de42-4dc3-975b-9557d639dc30/Amelia_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Amelia Davis"},"readingTime":6,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"},{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/9c091dfe-9dc7-4931-b99c-857c64db6894/pexels-googledeepmind-17484975%20%282%29.jpg?h=350&fm=webp","alt":"brain with colourful tangles","width":1600,"height":911},"lastModified":"2024-11-15T04:21:25.0583577Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"115a1739-f726-490a-bf6a-6de6d902d4cc","title":"Luminary attains Optimizely Gold Partner status","introduction":"We are pleased to announce that we are an Optimizely Gold Solution Partner.","blogUrl":"/blog/luminary-attains-optimizely-gold-partner-status","isFeatured":false,"authors":{"publishDate":"13 November 2024","readingTime":3,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":3,"tags":[{"name":"Optimizely","codename":"optimizely"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d80f613f-73a8-445f-a728-2b4b0e8aaf95/Opti%20Gold%20hero.png?h=350&fm=webp","alt":"Optimizely badge on yellow-orange gradient background with Luminary brand detail","width":1600,"height":900},"lastModified":"2024-11-15T00:21:52.495645Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"3059f2dc-edfd-4d2d-98bb-b8c3484643ee","title":"Will AI agents and Super AI replace humans as managers?","introduction":"After attending a session at SXSW on AI in the workplace, Senior Front End Developer Andrew Lismanto delves into what the future may look like for managers in an AI-driven world.","blogUrl":"/blog/will-ai-agents-and-super-ai-replace-humans-as-managers","isFeatured":false,"authors":{"publishDate":"12 November 2024","readingTime":6,"authors":[{"authorName":"Andrew Lismanto","authorUrl":"/andrewl"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/3531f493-972d-472c-b2e5-d80dedb530c5/Andrew%20L_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Andrew Lismanto"},"readingTime":6,"tags":[{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/f7d24160-ac87-436d-ae79-0eb76ebae5b6/AI%20woman.png?h=350&fm=webp","alt":"Manager with AI looking over his shoulder","width":1600,"height":900},"lastModified":"2024-11-14T12:02:57.2892676Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"c241ee99-faad-4cbb-8ec7-03d1afaf8d6a","title":"From the SXSW stage to the boardroom: Storytelling at work","introduction":"Emma Andrews, our Director of Strategy, shares her reflections and insights from SXSW, drawing from a range of talks and discussions that highlighted the powerful impact of storytelling.","blogUrl":"/blog/from-the-sxsw-stage-to-the-boardroom-storytelling-at-work","isFeatured":false,"authors":{"publishDate":"11 November 2024","readingTime":9,"authors":[{"authorName":"Emma Andrews","authorUrl":"/emma"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/b5cb5d7a-0830-4bc9-88d7-f9008ff59bd7/Emma_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Emma Andrews"},"readingTime":9,"tags":[{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/78b0d808-c39e-4194-ac8e-73ac0e977474/Emma%20presenting%20training%20-%20roadmap%20seminar%20lge.jpeg?h=350&fm=webp","alt":"Emma presenting roadmap strategy session","width":1600,"height":900},"lastModified":"2024-11-14T12:06:57.0142544Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"bff1c2ec-91d8-4694-bfcf-00d2e88a8a6b","title":"Beyond shareholder value: A new era of business","introduction":"A few weeks back we sponsored the B Corp meet-up at SXSW 2024, to show our support to the movement that is restoring the balance back to business. B Corp's don't believe in choice between economic growth or sustainability. We can have both. ","blogUrl":"/blog/beyond-shareholder-value-a-new-era-of-business","isFeatured":false,"authors":{"publishDate":"06 November 2024","readingTime":7,"authors":[{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/70a3ac0b-1f44-4b3e-abea-2117d3ac9c5d/Marty_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Marty Drill"},"readingTime":7,"tags":[{"name":"Culture","codename":"culture"},{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/10f6c960-25f7-45e6-8443-23838a67b6df/Marty%20presenting%20at%20B%20Corp%20meet-up.jpg?h=350&fm=webp","alt":"Marty presenting at B Corp","width":1600,"height":900},"lastModified":"2024-11-18T00:00:09.7295957Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"3ff749a9-370e-4139-9434-354cb14774d1","title":"The highlights of SXSW Sydney 2024","introduction":"Inspiration was surging for 38 of our team members, who came together from locations across Indonesia and Australia for this year’s SXSW in Sydney. \n\nWith over a thousand different sessions to attend, it was impossible to get to every session. So, we’ve wrapped up the top trends that we’ve seen emerging.","blogUrl":"/blog/the-highlights-of-sxsw-2024","isFeatured":false,"authors":{"publishDate":"28 October 2024","readingTime":4,"authors":[{"authorName":"Clarice Greening","authorUrl":"/clarice-greening"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/51f2c583-e730-4e65-9782-df419e11a65d/Clarice%20headshot%20square%20%20close.png?w=90&h=90&fm=webp","authorAlt":"Clarice Greening"},"readingTime":4,"tags":[{"name":"Culture","codename":"culture"},{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/4b8e7b5f-6da0-48bc-89d3-7c5e0f8db234/Screenshot%202024-10-28%20at%2012.14.42%E2%80%AFPM%20%281%29.png?h=350&fm=webp","alt":"Team Luminary in front of Sydney Opera House ","width":1600,"height":765},"lastModified":"2024-11-19T09:31:23.2011391Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"2d81ceef-35dd-4a4b-bef8-1399e2030ebe","title":"Building a modern web app: Unveiling the magic behind the scenes","introduction":"In today's digital world, having a robust, scalable, and secure web application is crucial for businesses aiming to stay ahead of the competition. Here’s a glimpse into the magic behind the scenes of our web app development process.","blogUrl":"/blog/building-a-modern-web-app-unveiling-the-magic-behind-the-scenes","isFeatured":false,"authors":{"publishDate":"23 October 2024","readingTime":4,"authors":[{"authorName":"Emmanuel Tissera","authorUrl":"/emmanuel"},{"authorName":"Josh Smith","authorUrl":"/josh"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/aa2a1751-9616-4b6d-ad57-637f7dfd0271/Emmanuel_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Emmanuel Tissera"},"readingTime":4,"tags":[{"name":"Development","codename":"development"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/97360c3d-d4ac-45d3-8410-db8a02b26f18/image1.jpg?h=350&fm=webp","alt":"Abstract pattern","width":1600,"height":900},"lastModified":"2024-10-24T06:12:24.0724256Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"12c18764-6a19-4a07-b6af-dc42a763bff9","title":"Xperience: Kentico's next-generation DXP","introduction":"Kentico's next-generation DXP, 'Xperience by Kentico', is their new flagship platform in 2024. But Kentico has been an established product for two decades. What makes this the 'next generation' rather than simply the 'next version'?","blogUrl":"/blog/xperience-by-kentico-next-generation-dxp","isFeatured":false,"authors":{"publishDate":"23 October 2024","readingTime":4,"authors":[{"authorName":"Andy Thompson","authorUrl":"/andy"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/ad43a4aa-bf08-4120-9b61-052f2af0c804/Andy_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Andy Thompson"},"readingTime":4,"tags":[{"name":"Kentico","codename":"kentico"},{"name":"Xperience","codename":"xperience"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/0c2694f2-9ad0-49d9-b846-fbdd3de3385a/robot-generations.png?h=350&fm=webp","alt":"Two generations of robots, rather and son, holding hands","width":1456,"height":816},"lastModified":"2024-11-07T22:24:52.417463Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"f105b23a-d1df-4882-ae7b-34295cfec6b6","title":"Umbraco Spring 2024 update ","introduction":"Technical Director Emmanuel Tissera covers the latest happenings in the world of Umbraco and Luminary’s involvement with the platform.","blogUrl":"/blog/umbraco-spring-2024-update","isFeatured":false,"authors":{"publishDate":"17 October 2024","readingTime":7,"authors":[{"authorName":"Emmanuel Tissera","authorUrl":"/emmanuel"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/aa2a1751-9616-4b6d-ad57-637f7dfd0271/Emmanuel_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Emmanuel Tissera"},"readingTime":7,"tags":[],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/0fbffc91-9592-4923-9803-0c022d606d2a/53795848842_1705a47cf4_o%20%281%29.jpg?h=350&fm=webp","alt":"Group picture at Umbraco Spring 2024 ","width":1600,"height":900},"lastModified":"2024-10-18T03:25:50.9188758Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"b46883a6-26ac-41e7-8b34-4a40ddca0d0d","title":"Google Analytics 4 tips and tricks","introduction":"It’s now been over a year since Google replaced Universal Analytics with GA4 – and the reviews have been mixed. We talked to a couple of Google Analytics ‘power users’ to get some insights into how to thrive rather than just survive on GA4.","blogUrl":"/blog/google-analytics-4-tips-and-tricks","isFeatured":false,"authors":{"publishDate":"16 October 2024","readingTime":9,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":9,"tags":[{"name":"Strategy","codename":"strategy"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/bb40f471-efaf-4f45-8df3-0766dcb451a4/GA4.jpg?h=350&fm=webp","alt":"GA4 on a laptop screen","width":1600,"height":902},"lastModified":"2024-10-17T06:30:45.3226878Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"03e30fc9-de51-4db0-90e5-ebab1ad861ce","title":"Will it fly? How to determine if there's a market for your digital product ","introduction":"Think you have a great idea for a digital product? Before you roll up your sleeves and start developing it, you need to make sure you have a clear vision and strategy, including figuring out if there is actually a market for your idea.","blogUrl":"/blog/will-it-fly-how-to-determine-if-there-s-a-market-for-your-digital-product","isFeatured":false,"authors":{"publishDate":"23 September 2024","readingTime":3,"authors":[{"authorName":"Josh Smith","authorUrl":"/josh"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/755fee77-3e9e-42ca-9f92-e88b0de4efdc/Josh_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Josh Smith"},"readingTime":3,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Development","codename":"development"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/75024ee6-4ab3-4ec9-8861-65206b058fb1/pexels-rakicevic-nenad-233369-1262304.jpg?h=350&fm=webp","alt":"Paper plane being launched into the sky","width":1600,"height":900},"lastModified":"2024-10-01T06:41:55.3789013Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"99c90db0-c4b2-4f20-b217-f69644801c1e","title":"Cooking for a Cause","introduction":"Luminary lends a hand at OzHarvest to help nourish its food relief mission.","blogUrl":"/blog/cooking-for-a-cause","isFeatured":false,"authors":{"publishDate":"22 September 2024","readingTime":2,"authors":[{"authorName":"Clarice Greening","authorUrl":"/clarice-greening"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/51f2c583-e730-4e65-9782-df419e11a65d/Clarice%20headshot%20square%20%20close.png?w=90&h=90&fm=webp","authorAlt":"Clarice Greening"},"readingTime":2,"tags":[{"name":"Culture","codename":"culture"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/27b2eda9-2e2c-455b-a117-86b890268333/OzHarvest%20Sydney%20hero%20image.jpg?h=350&fm=webp","alt":"The Luminary and Fred Hollows team at Oz Harvest in Sydney ","width":1600,"height":900},"lastModified":"2024-11-13T22:35:13.6717919Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"467f3766-327d-46ca-9f1c-0d6c6ed4f802","title":"How to fund digital products: Part 2 - Innovation budget planning","introduction":"In this second instalment of our two-part series on funding digital products, we discuss how to make a compelling case for investment in a product that doesn't exist.","blogUrl":"/blog/how-to-fund-digital-products-innovation-budget-planning","isFeatured":false,"authors":{"publishDate":"16 September 2024","readingTime":5,"authors":[{"authorName":"Josh Smith","authorUrl":"/josh"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/755fee77-3e9e-42ca-9f92-e88b0de4efdc/Josh_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Josh Smith"},"readingTime":5,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Design","codename":"design"},{"name":"Development","codename":"development"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/a5342a3a-80c5-467b-839a-e9a1fad81ee2/Gemini_Generated_Image_ts3f3ots3f3ots3f.jpeg?h=350&fm=webp","alt":"Graph image","width":1600,"height":900},"lastModified":"2024-09-17T01:30:17.6426724Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"d7853631-56b6-4dc9-846c-733e0961b531","title":"How to fund digital products: Part 1 - Traditional budget planning","introduction":"In part one of this two-part series, we'll look at some of the ways you can make a compelling case for investment using the data organisations typically have access to.","blogUrl":"/blog/how-to-fund-digital-products-traditional-budget-planning","isFeatured":false,"authors":{"publishDate":"15 September 2024","readingTime":4,"authors":[{"authorName":"Josh Smith","authorUrl":"/josh"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/755fee77-3e9e-42ca-9f92-e88b0de4efdc/Josh_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Josh Smith"},"readingTime":4,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Design","codename":"design"},{"name":"Development","codename":"development"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/a8d24e9b-3931-4c4b-9573-7df096de8836/image3.jpg?h=350&fm=webp","alt":"Equations","width":1600,"height":900},"lastModified":"2024-09-17T01:30:48.4616588Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"03d251fc-7cf7-45c3-a00d-8c8636ae63e2","title":"Behind the scenes of one of Asia’s Best Places to Work","introduction":"Our People and Culture Director, Leah Champion, recently paid a visit to all of our offices across Indonesia with our CEO, Marty Drill. Here she shares her impressions of each of the different offices, what makes them unique, and how each one has contributed to Luminary’s recent recognition as one of Asia’s best places to work.","blogUrl":"/blog/behind-the-scenes-of-one-of-asia-s-best-places-to-work","isFeatured":false,"authors":{"publishDate":"04 September 2024","readingTime":5,"authors":[{"authorName":"Leah Champion","authorUrl":"/leah"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/e42dcde8-7a98-4a5d-8453-6512212be85f/Leah_thumb.jpeg?w=90&h=90&fm=webp","authorAlt":"Leah Champion"},"readingTime":5,"tags":[],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/21247032-9a6f-441f-889e-8d8a23e4ac23/Bali%2025yrs%202.jpg?h=350&fm=webp","alt":"Bali team 25yrs","width":1600,"height":899},"lastModified":"2024-09-05T07:48:29.5980107Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"33f41907-5baf-45d4-bafd-7731ebf1eab7","title":"Will AI destroy the art of human communication?","introduction":"We’ve asked what we can gain, but have we asked what we may lose? Generative AI is revolutionising communication, but an overreliance on it has the potential to lead to language atrophy, a loss of critical thinking, and an erosion of trust in human interactions, argues Senior UX Researcher Matt Dalla Rosa. ","blogUrl":"/blog/will-ai-destroy-the-art-of-human-communication","isFeatured":false,"authors":{"publishDate":"28 August 2024","readingTime":6,"authors":[{"authorName":"Matthew Dalla Rosa","authorUrl":"/matthew"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/65d2bc71-8403-494b-bd53-f0cf72b8962e/Matthew_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Matthew Dalla Rosa"},"readingTime":6,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"UX","codename":"ux"},{"name":"Artificial Intelligence","codename":"artificial_intelligence"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/9d94c4f6-caad-46b8-9c6f-408e5bda2576/Ethereal%20Congregation%20of%20Classical%20Expressions.jpg?h=350&fm=webp","alt":"Statue heads","width":1600,"height":901},"lastModified":"2024-08-29T03:32:45.288523Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"3fce673c-fb4b-4a8e-bd28-0c6f6663e01a","title":"SXSW - The vibe. The talks. The people.","introduction":"South By Southwest (SXSW) is back for its second year in Sydney from 14-20 October! SXSW is the premier conference in Australia and we are excited to be sending a solid contingent of the Luminary team to the event. ","blogUrl":"/blog/sxsw-the-vibe-the-talks-the-people","isFeatured":false,"authors":{"publishDate":"27 August 2024","readingTime":2,"authors":[{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/70a3ac0b-1f44-4b3e-abea-2117d3ac9c5d/Marty_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Marty Drill"},"readingTime":2,"tags":[],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/c9596f02-97fc-4b1a-b3ce-3b1518355b50/img_6037__1__720.jpg?h=350&fm=webp","alt":"A large group of Luminary team members standing in front of Sydney Harbour Bridge at SXSW 2023","width":720,"height":540},"lastModified":"2024-08-30T00:53:04.8800678Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"c9d2e7be-24db-41ec-921a-6c37e9d5ad25","title":"Luminary named #02 Best Places to Work in Indonesia!","introduction":"Luminary has made the Top 10 Best Places to Work Indonesia list for the second year in a row, this year taking out position #02.","blogUrl":"/blog/luminary-ranked-2nd-best-places-to-work-in-indonesia","isFeatured":false,"authors":{"publishDate":"03 August 2024","readingTime":3,"authors":[{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/70a3ac0b-1f44-4b3e-abea-2117d3ac9c5d/Marty_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Marty Drill"},"readingTime":3,"tags":[{"name":"Culture","codename":"culture"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/96d629ca-53db-46e6-b5fd-d550ac839411/PXL_20240731_120116497.jpg?h=350&fm=webp","alt":"Marty and Indonesian team accepting GPTW award","width":3991,"height":2240},"lastModified":"2024-08-05T05:18:14.0319839Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"17999e30-f61b-424e-a765-21f09b4d4ea3","title":"My internship experience at Luminary: A journey in Marketing and People & Culture\n","introduction":"Our recent Marketing and People & Culture intern, Chloe Andrews, shares her experience of working with Luminary.","blogUrl":"/blog/my-internship-experience-at-luminary","isFeatured":false,"authors":{"publishDate":"30 July 2024","readingTime":3,"authors":[{"authorName":"Chloe Andrews","authorUrl":""}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/f3092c3f-0f5f-43e5-9ffb-34af37052bb9/Untitled%20design%20%285%29-modified.png?w=90&h=90&fm=webp","authorAlt":"Chloe Andrews"},"readingTime":3,"tags":[{"name":"Culture","codename":"culture"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/c87037d9-902b-4425-ac82-da695153ddc4/IMG_3897.JPG?h=350&fm=webp","alt":"Picture of Chloe Andrews standing against Melbourne city lights","width":2048,"height":1365},"lastModified":"2024-07-31T11:53:43.3997322Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"9711f80b-78bb-44a5-969c-77d2b7f170fa","title":"Evolving your SEO strategy for Google’s upcoming AI search experience","introduction":"Search, as we know it, is in a state of flux. In Australia, we wait with curiosity – and no release date for Google to roll out its new AI-generated search results module, AI Overviews, known as AIO. This is a new section of the search results page that will provide answers and suggestions generated by AI.","blogUrl":"/blog/evolving-your-seo-strategy-for-google-s-upcoming-ai-search-experience","isFeatured":false,"authors":{"publishDate":"28 July 2024","readingTime":7,"authors":[{"authorName":"Shayna Burns","authorUrl":"/shayna"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/83a416d3-1fe5-4780-9c56-455dd7348b4f/Shayna_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Shayna Burns"},"readingTime":7,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Artificial Intelligence","codename":"artificial_intelligence"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/cc55b2ed-6cff-4a4d-908f-5707c579d408/Screenshot%202024-07-31%20at%2011.54.34%20am.png?h=350&fm=webp","alt":"Picture of the iPhone with AI Overviews generating an outcome","width":2302,"height":1302},"lastModified":"2024-08-22T00:39:30.475903Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"d079b32e-20b0-4afb-93d5-f318b5330702","title":"Foundations of personalisation","introduction":"In today's digital landscape, personalisation isn't just a buzzword; it's a strategic imperative.","blogUrl":"/blog/foundations-of-personalisation","isFeatured":false,"authors":{"publishDate":"18 July 2024","readingTime":5,"authors":[{"authorName":"Josh Smith","authorUrl":"/josh"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/755fee77-3e9e-42ca-9f92-e88b0de4efdc/Josh_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Josh Smith"},"readingTime":5,"tags":[],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/40747a78-7e30-4db5-976f-c4ad7a04496f/personalisation%20blog.jpeg?h=350&fm=webp","alt":"Picture of seven bodies standing together to depict personalisation","width":1200,"height":655},"lastModified":"2024-07-29T02:32:36.6448083Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"96de1b53-4de3-4a8e-a1b1-95ffd2181752","title":"Figma releases new tools at Figma Config APAC in Singapore","introduction":"The passion and energy were contagious at Figma Config APAC, reminding us of the immense power of design to connect and inspire. As Figma Enterprise clients, Luminary hopes to further build upon the Figma community in Melbourne and Australia.","blogUrl":"/blog/figma-releases-new-tools-at-figma-configapac-in-singapore","isFeatured":false,"authors":{"publishDate":"16 July 2024","readingTime":4,"authors":[{"authorName":"Thom Bransom","authorUrl":"/thom"},{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/9cf8c468-76a6-48b9-8cf5-47f5f3165ce1/Thom_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Thom Bransom"},"readingTime":4,"tags":[{"name":"Design","codename":"design"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d374e6f0-5596-4510-84ab-b23cda9b6226/Figma%20CONFIG.jpg?h=350&fm=webp","alt":"Picture of the screen at Figma ConfigAPAC","width":1200,"height":637},"lastModified":"2024-07-25T01:40:44.0947167Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"63f76a29-c2fd-4c82-8bbf-2e6ff04e0dc7","title":"Luminary turns 25","introduction":"This wasn't a birthday we were going to let pass without a bang! We share a couple of exciting announcements about how we're marking our 25 years, and reminisce about our early days as an emerging digital agency.","blogUrl":"/blog/luminary-turns-25","isFeatured":false,"authors":{"publishDate":"24 June 2024","readingTime":7,"authors":[{"authorName":"Claire Dunton","authorUrl":"/claire"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/cf79ac7c-788d-4e5e-8d2d-1e7f1e7af7bc/Jess%20Goode%20headshot%20%281%29.png?w=90&h=90&fm=webp","authorAlt":"Claire Dunton"},"readingTime":7,"tags":[{"name":"Culture","codename":"culture"},{"name":"News","codename":"news"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/1654369b-ceb5-49a1-98db-48e5cd1267b5/Melb%20team%20celebration%20-%201600%20x%20900.png?h=350&fm=webp","alt":"Picture of the Luminary Australian team celebrating 25 years with confetti","width":1600,"height":900},"lastModified":"2024-07-09T08:08:24.770284Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"2001817e-5bf1-4d05-95ae-46967787a1c1","title":"Source control on Umbraco Cloud – are you doing it right?","introduction":"Umbraco Cloud lets you push your code directly to the repository that Cloud gives you – but just because you can do it, doesn’t necessarily mean you should. ","blogUrl":"/blog/source-control-on-umbraco-cloud-are-you-doing-it-right","isFeatured":false,"authors":{"publishDate":"20 May 2024","readingTime":4,"authors":[{"authorName":"Mario Lopez","authorUrl":"/mario"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/3cf9c6db-7758-4edf-930a-926af717a310/Mario_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Mario Lopez"},"readingTime":4,"tags":[{"name":"Umbraco","codename":"umbraco"}],"lastModified":"2024-07-17T03:15:17.2860021Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"e581bb52-5a91-4f49-8b57-9c7aa7af4dc3","title":"20 years of partnership - Fleet Plant Hire and Luminary","introduction":"Luminary custom developed an application for Fleet that operates their business","blogUrl":"/blog/20-years-of-partnership-fleet-and-luminary","isFeatured":false,"authors":{"publishDate":"23 April 2024","readingTime":4,"authors":[{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/70a3ac0b-1f44-4b3e-abea-2117d3ac9c5d/Marty_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Marty Drill"},"readingTime":4,"tags":[{"name":"Strategy","codename":"strategy"},{"name":"Development","codename":"development"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d2835e91-2bfc-4da1-9c88-700fe5cfe0ea/FPH%20Hero%20image.jpg?h=350&fm=webp","alt":"Picture of the Fleet Plant Hire team and Luminary team at MCG","width":1600,"height":1000},"lastModified":"2024-05-02T01:40:09.8458604Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"efc83f46-1bc9-4513-9e76-bb4b166f4cd7","title":"Luminary Launches BeFit Program","introduction":"New habits are hard to start and harder to stick with, but what if we could decrease the number of steps between our team and good habits?","blogUrl":"/blog/luminary-launches-befit-program","isFeatured":false,"authors":{"publishDate":"21 April 2024","readingTime":2,"authors":[{"authorName":"Marty Drill","authorUrl":"/marty"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/70a3ac0b-1f44-4b3e-abea-2117d3ac9c5d/Marty_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Marty Drill"},"readingTime":2,"tags":[{"name":"Culture","codename":"culture"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/b03e0042-a971-454b-a555-f159614cce99/Jaka.jpeg?h=350&fm=webp","alt":"Picture of Jaka and Andik running and training in Bali","width":6955,"height":4637},"lastModified":"2024-05-15T04:54:32.2718687Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"063b38a1-64a5-4918-9af0-6b4057d9b3b0","title":"Empowering enterprises with Sitecore XM Cloud","introduction":"The desire for increased marketer productivity, seamless omnichannel experiences, and cost optimisation is a constant thread across our client base. Sitecore XM Cloud is a future-proof solution designed to empower enterprises and address these critical needs.","blogUrl":"/blog/empowering-enterprises-with-sitecore-xm-cloud","isFeatured":false,"authors":{"publishDate":"15 April 2024","readingTime":6,"authors":[{"authorName":"Emmanuel Tissera","authorUrl":"/emmanuel"},{"authorName":"Erian Suwandi","authorUrl":"/erian"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/aa2a1751-9616-4b6d-ad57-637f7dfd0271/Emmanuel_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Emmanuel Tissera"},"readingTime":6,"tags":[],"lastModified":"2024-04-16T09:05:09.1395948Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"25a62881-55f2-4b53-b635-90ed239e27fd","title":"Luminary’s Sarah Dam and Grace Purton-Long short-listed for Women Leading Tech Awards","introduction":"We’re thrilled to announce that not one, but two of our Luminary team members have been short-listed for Women Leading Tech Awards, Sarah Dam and Grace Purton-Long.","blogUrl":"/blog/luminary-women-nominated-women-leading-tech-awards","isFeatured":false,"authors":{"publishDate":"17 March 2024","readingTime":5,"authors":[{"authorName":"Claire Dunton","authorUrl":"/claire"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/cf79ac7c-788d-4e5e-8d2d-1e7f1e7af7bc/Jess%20Goode%20headshot%20%281%29.png?w=90&h=90&fm=webp","authorAlt":"Claire Dunton"},"readingTime":5,"tags":[],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/1700a228-cb8c-4970-afe0-509f1e6d51ec/Womens%20in%20tech%20noms.png?h=350&fm=webp","alt":"Picture of Sarah and Grace standing against a black background","width":1600,"height":900},"lastModified":"2024-03-18T09:39:26.8354492Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"6d3573ba-0008-45a0-be68-7033a23ee001","title":"Regulating the use of generative AI in the workplace ","introduction":"Does your workplace have an AI Policy? If not, it’s time to start thinking about implementing one. Below are some factors you should consider in developing guidelines for the responsible use of AI.","blogUrl":"/blog/regulating-the-use-of-generative-ai-in-the-workplace","isFeatured":false,"authors":{"publishDate":"14 March 2024","readingTime":6,"authors":[{"authorName":"Andy Thompson","authorUrl":"/andy"},{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/ad43a4aa-bf08-4120-9b61-052f2af0c804/Andy_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Andy Thompson"},"readingTime":6,"tags":[{"name":"Artificial Intelligence","codename":"artificial_intelligence"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/43921a64-87d9-4e27-926a-d3f77c019a33/2150912089.jpg?h=350&fm=webp","alt":"Robot and human staring into each other's eyes - Image by Freepik","width":1600,"height":901},"lastModified":"2024-03-14T22:25:55.5401403Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"2e3da869-61fc-41b1-8318-ed58b99507b3","title":"Should businesses be in the business of driving social change?","introduction":"Companies are increasingly being pushed to take a stronger stance on social issues, while at the same time facing pressure to not be 'too political’. Navigating the balance is no easy task.","blogUrl":"/blog/should-businesses-be-in-the-business-of-driving-social-change","isFeatured":false,"authors":{"publishDate":"11 March 2024","readingTime":7,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":7,"tags":[{"name":"Culture","codename":"culture"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/61c967e4-bbb3-47d2-9381-766d70547db0/BLM%20protest.jpg?h=350&fm=webp","alt":"BLM protest","width":1600,"height":900},"lastModified":"2024-03-12T00:17:04.2354953Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"4dc4410f-9f0a-4bd8-859a-6a0322948ac1","title":"Luminary wins back-to-back Optimizely Partner of the Year award!","introduction":"Luminary has been named Optimizely’s ANZ Solution Partner of the Year for the second year running.","blogUrl":"/blog/luminary-wins-back-to-back-optimizely-partner-of-the-year-award","isFeatured":false,"authors":{"publishDate":"21 February 2024","readingTime":2,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":2,"tags":[{"name":"Awards","codename":"awards"},{"name":"News","codename":"news"},{"name":"Optimizely","codename":"optimizely"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/b62a02a9-f3a2-41a8-ac9c-c741b18f7228/Opti%20solution%20partner.jpeg?h=350&fm=webp","alt":"Luminary receiving Opti award","width":1599,"height":900},"lastModified":"2024-02-23T04:25:55.5183316Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"40d2229c-ffbd-4fe7-b8c5-1602659323a0","title":"Introducing our new charity program, Luminary Hearts + Hands","introduction":"While we have always been big supporters of charities and NFPs, this year we decided to formalise our commitment with the launch of our new charity program, Luminary Hearts + Hands. ","blogUrl":"/blog/introducing-our-new-charity-program-luminary-hearts-hands","isFeatured":false,"authors":{"publishDate":"19 February 2024","readingTime":3,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":3,"tags":[{"name":"Culture","codename":"culture"},{"name":"News","codename":"news"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/999741b7-6a0a-43d3-a082-92a0c0f65f74/OzHarvest%20group.jpeg?h=350&fm=webp","alt":"Luminary at OzHarvest","width":1600,"height":900},"lastModified":"2024-02-20T10:45:33.1449695Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"69dd8ef2-94fc-4600-9e25-a4af5b70dcd8","title":"Tracking with consent: what you need to know about cookie pop-ups","introduction":"Cookie consent pop-ups are fast becoming ubiquitous – even for sites that aren’t technically obliged to carry them. But how do you respect users' right to privacy while still collecting valuable data to improve the customer experience?","blogUrl":"/blog/what-you-need-to-know-about-using-cookie-pop-ups","isFeatured":false,"authors":{"publishDate":"04 February 2024","readingTime":6,"authors":[{"authorName":"Sarah Crooke","authorUrl":"/sarahc"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d1d6bd1e-f59e-455c-bb78-faf4129f477e/Sarah_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Sarah Crooke"},"readingTime":6,"tags":[{"name":"Strategy","codename":"strategy"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/41189654-3fce-47be-b4ee-c4a167609080/BLOG%20POST%20COVER.png?h=350&fm=webp","alt":"Picture of a privacy icon and cookie on a purple computer screen","width":1600,"height":900},"lastModified":"2024-02-07T00:18:16.8174039Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"886410d7-e896-44a3-98d1-221728a37f8c","title":"The digital design trends that shaped 2023 ","introduction":"Gradients made a comeback, bold typography options never left us, and we all got a little closer to bridging the gap between design and development.","blogUrl":"/blog/the-digital-design-trends-that-shaped-2023","isFeatured":false,"authors":{"publishDate":"09 January 2024","readingTime":9,"authors":[{"authorName":"Thom Bransom","authorUrl":"/thom"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/9cf8c468-76a6-48b9-8cf5-47f5f3165ce1/Thom_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Thom Bransom"},"readingTime":9,"tags":[],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/bdd1a2fa-c30c-44b2-bd48-cfbac51ce504/Hero%20Post..png?h=350&fm=webp","alt":"Picture of candy colour design examples","width":1600,"height":900},"lastModified":"2024-01-30T04:15:13.022751Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"3524f3ba-1ba5-412b-a401-dcaebad77173","title":"Umbraco Cloud Australian data centre welcomes first commercial customer","introduction":"Luminary has delivered the first commercial customer to the Umbraco Cloud Australian data centre.","blogUrl":"/blog/umbraco-cloud-australian-data-centre-welcomes-first-commercial-customer","isFeatured":false,"authors":{"publishDate":"13 December 2023","readingTime":4,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"},{"authorName":"Emmanuel Tissera","authorUrl":"/emmanuel"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":4,"tags":[{"name":"Hosting","codename":"hosting"},{"name":"Umbraco","codename":"umbraco"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/e75db622-d2b5-43d7-ac6f-78eb2299829d/Screenshot%202023-12-18%20at%205.13.04%20pm.png?h=350&fm=webp","alt":"R&J Batteries home page","width":1599,"height":900},"lastModified":"2024-02-22T23:11:01.3753961Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"7d56ef5b-bfb6-4f38-aada-2220a73d2f4b","title":"Digital predictions for 2024","introduction":"In our annual meeting of the minds, our industry experts dissect every angle of digital and predict what technologies and trends will shape the year ahead.","blogUrl":"/blog/digital-predictions-for-2024","isFeatured":false,"authors":{"publishDate":"07 December 2023","readingTime":10,"authors":[{"authorName":"Claire Dunton","authorUrl":"/claire"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/cf79ac7c-788d-4e5e-8d2d-1e7f1e7af7bc/Jess%20Goode%20headshot%20%281%29.png?w=90&h=90&fm=webp","authorAlt":"Claire Dunton"},"readingTime":10,"tags":[{"name":"Strategy","codename":"strategy"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/b1e03749-e098-4338-9e46-15cc106c8272/Blog%20Banner%20img-crystal%20ball.jpg?h=350&fm=webp","alt":"Crystal ball image in hands","width":1600,"height":900},"lastModified":"2024-06-25T09:08:20.7092983Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"f8aa5d0c-57b2-49c2-beab-8f8f2df878f6","title":"The moments that shaped our year","introduction":"From winning the Australian web industry’s most prestigious award, to being named on the Best Workplaces List in Australia, Indonesia and Asia, it’s been a pretty big year for us. Here are some of our highlights.","blogUrl":"/blog/the-moments-that-shaped-our-year-2023","isFeatured":false,"authors":{"publishDate":"04 December 2023","readingTime":4,"authors":[{"authorName":"Tami Iseli","authorUrl":"/tami"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/5f1c7c01-0c57-4e76-9487-3b24a04b95ca/Tami_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Tami Iseli"},"readingTime":4,"tags":[{"name":"Culture","codename":"culture"},{"name":"News","codename":"news"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/1fc9ecf9-a566-4abc-9d65-fba50ee5669a/SXSW%20Opera%20House.jpg?h=350&fm=webp","alt":"Some of our team members in front of the Opera House","width":1600,"height":900},"lastModified":"2024-01-22T18:58:08.5163953Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"afe1d75b-d813-4d8b-b5c6-2ad14c86acbc","title":"A design perspective on the future of technology","introduction":"Four Luminary designers attended SXSW Sydney, and countless ideas emerged. Here are some of the key takeaways from the panels, talks and experiences our design team enjoyed.","blogUrl":"/blog/design-perspective-on-the-future-of-technology","isFeatured":false,"authors":{"publishDate":"19 November 2023","readingTime":8,"authors":[{"authorName":"Grace Purton-Long","authorUrl":"/grace"},{"authorName":"Kelvin Lin","authorUrl":"/kelvin"},{"authorName":"Renu Gudlawar","authorUrl":"/renu"},{"authorName":"Thom Bransom","authorUrl":"/thom"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/aea89168-f277-48ac-8727-0372716b0993/Grace_thumb%20v2.jpeg?w=90&h=90&fm=webp","authorAlt":"Grace Purton-Long"},"readingTime":8,"tags":[{"name":"SXSW","codename":"sxsw"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/d226397b-142f-4853-a1af-b210773be1bc/BT2_0533_qmqIRkrK_20231019051530-scaled.jpg?h=350&fm=webp","alt":"Picture of a man standing behind a SXSW Sydney branded podium.","width":1199,"height":750},"lastModified":"2024-05-15T04:54:12.1003685Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"},{"itemId":"7be67dd8-675c-5ee0-849c-6aa934b21790","title":"Why conducting a content audit is essential ","introduction":"Performing a content audit is a crucial step in optimising a website's performance. It can help identify outdated or irrelevant content, identify content gaps, improve SEO efforts, enhance user experience, and save time and resources. ","blogUrl":"/blog/how-to-do-a-content-audit-and-why-you-should","isFeatured":false,"authors":{"publishDate":"31 July 2023","readingTime":5,"authors":[{"authorName":"Victoria Whatmore","authorUrl":"/victoria"}],"authorImageUrl":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/1c65b8af-9e2b-4796-bc14-12cf4aebce9c/Victoria_thumb.jpg?w=90&h=90&fm=webp","authorAlt":"Victoria Whatmore"},"readingTime":5,"tags":[{"name":"Strategy","codename":"strategy"}],"img":{"src":"https://assets-us-01.kc-usercontent.com:443/90e79cae-25c6-00b5-6f5b-27efe5c250ab/21666b50-b807-44da-adf4-057438e6d157/Content%20Audit.jpg?h=350&fm=webp","alt":"Content Audit","width":1600,"height":900},"lastModified":"2024-01-30T21:59:46.4488246Z","codeNameHeroImage":"hero_image","codeNameTitle":"title"}]

Digital trends to watch in 2023

Adam Griffith

Managing Director

Andy Thompson

CTO

Emmanuel Tissera

Technical Director

Josh Smith

UX Director

Mark MacSmith

Senior Digital Strategist

Marty Drill

CEO & Founder

Shayna Burns

SEO Specialist

Thom Bransom

Design Director

Want to know more?

Keep Reading

The Luminary newsletter

The Luminary newsletter

The Luminary newsletter

The Luminary newsletter

Digital trends to watch in 2023

Adam Griffith

Managing Director

Andy Thompson

CTO

Emmanuel Tissera

Technical Director

Josh Smith

UX Director

Mark MacSmith

Senior Digital Strategist

Marty Drill

CEO & Founder

Shayna Burns

SEO Specialist

Thom Bransom

Design Director

Want to know more?

Keep Reading