Acoustic (formerly IBM Watson) is a customer engagement platform that delivers a range of capabilities for marketing, commerce and supply chain activities. Powered by the latest innovations in machine learning, Acoustic is designed to let you learn more with less data, so you can make better, more informed marketing decisions.
Why Acoustic?
Built on the foundations of IBM's marketing and commerce platform, Watson Customer Engagement, Acoustic is a proven technology platform. This is reflected in the fact that the IBM platform was recognised by Gartner as a Leader in the first Digital Experience Platform (DXP) Magic Quadrant (2018). The platform's AI-powered products are designed to remove friction and deliver a more consistent experience to the market, whilst also protecting customer privacy. Acoustic’s open platform integrates with other leading services at scale, complementing tools already used by marketers to connect data across ecosystems and uncover novel insights to drive growth.
Acoustic features
Products offered by Acoustic include:
- Acoustic Marketing Cloud
- Acoustic Campaign (formerly Campaign Automation)
- Acoustic Experience Analytics (formerly Tealeaf)
- Acoustic Content (formerly Content Hub)
- Acoustic Personalization (formerly Real-Time Personalization)
- Acoustic Journey Analytics
- Acoustic Digital Analytics
- Acoustic Exchange (formerly Universal Behavior Exchange)
- Acoustic Lifecycle Pricing (formerly DemandTec)
- Acoustic Lifecycle Promotion (formerly DemandTec)
- Acoustic Payments (formerly Payments Gateway)
Our Acoustic expertise
These Luminary team members have experience with Acoustic and can help you get the most out of the platform.
Adam Griffith
Managing Director & Owner
Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.
Emma Andrews
Strategy Director
As Strategy Director, Emma's primary task is to ask lots of questions of our clients and transform the responses into a blueprint for success.
Liam Thomas
Engagement Director
Liam leads the Client Service team and is ultimately responsible for the quality of our client relationships.
Anne-Marie Baker
Senior Producer/Agile Coach
Anne-Marie is a Digital Producer who loves using data to create a frictionless journey for clients and their audiences.
